Ummm. Tell me again why I would want to blog?

Hubspot reports that “Blogging Businesses Experience 126% Higher Lead Growth Than Non-Blogging Businesses”. They ask the question…

“Is blogging also associated with leads?

The answer is yes. A study of 2,300 HubSpot customers revealed that businesses that blog witness their monthly leads rise by 126% more than those who don’t.” Source: Blogging Businesses Experience 126% Higher Lead Growth Than Non-Blogging Businesses

“We compared leads last month with leads two months ago for 6 consecutive months, and the result shows that blogging businesses, whether or not they use the HubSpot platform, experience a 165% lead growth, a much larger increase than that of non-blogging businesses, which experience a 73% lead growth.

As the HubSpot team compiles more studies on the power of blogging, we also realize that blogging is not a panacea. Other factors such as a clean landing page, strong keywords, and active presence on social media sites collectively contribute to leads attraction–just remember that blogging will be an indispensable element in a successful online marketing strategy.” Source: Blogging Businesses Experience 126% Higher Lead Growth Than Non-Blogging Businesses

Hear, hear! I firmly believe in the power of blogging for small businesses and other organizations and I have seen that power demonstrated again and again in my own business. Comment, call or contact me to discuss how this applies to yours — business, that is…