Blogging Statistics and Trends: The 2018 Survey of 1000+ Bloggers

We’ve asked 1000 bloggers to tell us how they do it. How long is a typical blog post? What does it include? How is it promoted? Here is the complete report of blogging statistics, trends and insights, showing what bloggers are doing and what works now.

Source: Blogging Statistics and Trends: The 2018 Survey of 1000+ Bloggers | Orbit Media Studios

What Is The Purpose Of Your Website?

website ideas

What is the purpose of your website is a great question to ask yourself from time to time…

How do you begin to shape a purposeful… website? Old or new, your best bet is to keep it simple. Basically, you have three strategic options:

  1. Sell products and services
  2. Generate leads
  3. Establish credentials

Option 1, an e-commerce site, requires the biggest development and marketing budgets. It produces direct revenue and measurable profit, as well as sales leads.

Option 2, a lead-generation site, can be developed and marketed for less (generally speaking), but still requires a hefty investment. It produces qualified, trackable sales leads.

Option 3, a credentials site, is the simplest and least expensive option. It makes a good impression on people who know who you are, but won’t help you find new leads or customers.

How do you know which option is right for you? A lot of factors go into that decision, with budget being one of the most important….  For now, suffice to say that many companies have lead-generation ambitions but only a credentials budget.

Source: What Is The Purpose Of Your Website? – Forbes

Why are we doing this and what will it get us are both great questions to back up and ask yourself from time to time… Business Users: eCommerce Has Arrived!


Here’s an important announcement from Ecommerce is now available with the business package…

We’re thrilled to announce that, starting today, Business users can connect their sites to their online stores. With three leading ecommerce partners to choose from — Ecwid, Shopify, and ShopLocket — you can showcase, promote, and sell products to your customers directly from your site.

If you’re already a Business user, or are thinking of becoming one, here’s how the ecommerce feature will power your site.

via Business Users: eCommerce Has Arrived! — Blog —

I think this is a pretty significant announcement considering that I normally charge about $3,500 for an ecommerce website and this is only $300 per year and features direct tech support from WordPress. I think this is a game changer making online publishing and ecommerce more widely available for everyman [and everywoman]!

Google+ and Blogger; two Google tools that go great together…

Google+ and Blogger; two Google tools that go great together like [insert favorite food combo here]. I show you how in this video:

As long as I’m handing out tips… bloggers should get to know the WordPress shortcodes. Here a blogger posts a Vimeo video, but because she’s not familiar with the shortcodes, the results are less than stellar…

You're right! You had no idea how powerful shortcodes are...
You’re right! You had no idea how powerful shortcodes are…

Here’s what a Vimeo video could look like…

Voilá! Automatically displayed full-width and all I have to do is copy and paste the url. Super easy and looks great. Do it!!!

Here’s the poop on shortcodes

Vimeo — Support —


I have a love/hate affair with Chrome going on. It’s the worst browser in the world [except for all the others]. One reason? It has an insatiable appetite for memory and the more tabs you open, the more life is sucked from your computer. The answer? OneTab…

Click the image to download it NOW!!!
Click the image to download it NOW!!!

Clicking the OneTab icon will immediate breath new life into your computer [if you have too may tabs open in Chrome!]…


Which blogging tool should I use; or tumblr?

The answer is yes! While I normally advise clients, students and readers to “never use two tools were one will do” here is a case here is a case where using both is not only acceptable but desirable. Here’s why:

  • is great at Search Engine Optimization [SEO] but it does not allow JavaScript or iframes amongst other things
  • Tumblr is not as good at Search Engine Optimization [SEO] but it does allow JavaScript and iframes amongst other things
  • For whatever reason — technical or political – tumblr is available as a sharing option where is not so you can pick the best tool for the job
  • ‘Curation’ via tumblr’s bookmarklet is a little easier than’s ‘Press This’…
  • They can be linked together from a technical perspective in a way that makes them appear to be one website to Google
  • They can both be scripted by
  • Both have great – but different – fans [which will give you more exposure]
  • You can have a unified WordPress/tumblr site for less that $20 per year

…and I’m sure there are some other reasons that I’ve overlooked!

Let me talk you through some of the issues here:


Blog This!

Perhaps the best advice on blogging I’ve ever seen…


Go to the source: Blog This! Sometimes Going Back to Basics Leads to the Best Posts : @ProBlogger

Tell Your Business Story, One Blog Post at a Time…

apollo13Mike Allton [one of my new favorite bloggers] writes:

Since pre-historical times, people have been using the art of storytelling to communicate. Cavemen drew pictures on cave walls depicting great hunts and deeds. As language developed, oral tradition started, where people would tell and retell the same stories over and over again to communicate their history and values. And then to help our forgetful minds, we found ways to preserve these stories on stone, paper and eventually electronically.

There are lots of stories that provide pure entertainment value, but most stories strive to teach us something, whether it’s an actual lesson, or our history, or perhaps the human condition. If you think about some of the movies that you’ve seen which, years later, you can still recall and enjoy – there was a lesson in there that stuck with you.

Do you remember, “Toto, I’ve got a feeling we’re not in Kansas anymore.” Sure you do, that’s from The Wizard of OZ! Dorothy has an experience after her home is struck by a tornado and it teaches her to love and value the people she has in her life.

Ok, how about, “Houston, we have a problem.” Of course you remember Tom Hanks delivering that classic line as Jim Lovell in Apollo 13. The simple understatement of the line is even more profound considering most people who watched the film were familiar with the story it was telling, and knew that the astronaut’s troubles were just beginning. But we love that story and that film because of the fantastic triumph of the human spirit it portrays.

And what about, “I’m gonna make him an offer he can’t refuse.” You know that one. The Godfather, right? What’s the lesson there? I don’t know, maybe, don’t mess with the mafia?

The point is, those were great stories which touched us and taught us something. We enjoyed them and related to them and remember them to this day.

What if you could do that for your clients?

One of the most effective purposes for a business blog is storytelling. You can tell stories about your clients and your products or services, but one of the best ideas is to tell stories about your actual business. But what do those stories look like? Here are six different kinds of stories you can tell, as well as some general tips on great storytelling.

Source: Tell Your Business Story, One Blog at a Time | Social Media Today

Do go the source and read the rest of his perspective. You already know the rationale behind having a business blog — Mike’s article may give you the confidence you need to proceed for to expand on what you’re already doing…

Hey, He Took My Blog Post Idea!

Hey, He Took My Blog Post Idea! | Social Media Today

Mike Allton writes:

Have you ever had an idea for a blog post, but before you can write about it, someone else beat you to it? If you write about social media and technology like I do, you probably answered "all the time!" It’s actually quite rare for me to write on a topic that no one else has already. Jeff Bullas goes so far as to say that everything has already been said. I don’t buy into that 100%, but I see his point.

One of the most common instances for me is when I decide to write about an update or development in social media, something "news" oriented. Most of the time, I discover latest developments thanks to the news feeds I’ve set up in Feedly. If Google or Facebook makes an announcement to their blog, I will see it and have an opportunity to write about it. But then as I’m flipping through my other Feedly feeds, I will see several articles from other bloggers talking about the exact same news!

What do you do in that situation?

Full story at: Hey, He Took My Blog Post Idea! | Social Media Today.

When that happens to me, I curate the best content — just like I did here! Of course it’s always good to add value and you can do that by agreeing, disagreeing or adding to the discussion. Curators and museums don’t create original content for their exhibits and you don’t have to rely on your own resources to have an effective blog…

What do you think? Questions? Feedback?

WordPress plugins I use on this site…

Click image to enlarge...
Click image to enlarge…

What is a blog?

What is a blog? It can be everything and it can be nothing. As the Bard said “Nothing is good or bad but thinking makes it so”. During my blogging career, I estimate that I have created between 15 and 20,000 blog posts on every topic from A-to-Z — most of them, unfortunately, ineffective…

And this is only my business blog...
And this is only my business blog…

In this next phase of my business I’m attempting to become more mindful and intentional about what I’m doing online and why in this post is an attempt to unpack blogging from that perspective; more mindfulness and awareness of why we actually do social media and what we can expect from the effort.

What blogging isn’t…

A get rich quick scheme. If you are thinking that this was one of those articles I think you’ll be happier somewhere else on the Internet. But if you’re looking for deeper insight into what blogging is from perspective of mindfulness and intention and what it can do for you then please read on… Continue reading “What is a blog?”

Leave It. Change It. Accept It…

Claire Obeid writes:

I’ll never forget the first and only time I read Eckhart Tolle’s The Power of Now. Forever etched in my heart and mind is one key message…

“Leave it. Change it. Accept it.”

No other concept has run clearer bells for me since then. Despite the hours I spend devouring up as many spiritual, self-help and wellness books, I still find myself reciting those words like my own personal mantra – it’s how I live my life. It flutters in my mind during yoga, it catches my attention when I’m alone, it nestles into my heart when I need it the most. Not to mention that I enthusiastically pass this little gem on to my health-coaching clients in an effort to incite some calm into their world.

Every time you’re faced with a stressful situation, when you’re working at something without a return or when your ego and emotions get the better of you, just look to these three steps. See them as your spiritual compass to guide you into a calmer, clearer frame of mind.

via Leave It. Change It. Accept It: How Eckhart Tolle Changed My Life.

heidi_cohenHeidi Cohen writes:

The New Year brings resolutions. The problem is that many bloggers set unattainable objectives so their chances for success are slim. Instead, make small changes to your existing behavior to enhance your ability to succeed.

To maximize effectiveness, integrate these changes with your overall planning to make 2013 your best year ever.

Here’s checklist of thirteen small changes every blogger can make that will have a big impact on blog success. 

Get the checklist here: 13 Ways to Improve Blog Results in 2013 | Heidi Cohen.

The main thing is to keep the main thing the main thing, right? Here’s a minimalist workflow for content and thought leadership marketing that will help you get found when people are looking for you and what you do in the coming year…


The beautiful thing about this simple workflow is that you have to do the reading anyway in order to maintain your expert status — why not turn it into thought leadership marketing? Also every tool is free and completely cross platform and it could all be executed from a $199 Chromebook. I explain here:

How could I explain this more clearly or make this post better? Comment below or use the contact form above…

Whether your writing or talking via YouTube, you still need to think like a customer and use the keywords they would be using to find you in search. Here’s a brief overview that I found helpful…

Using keywords for effective blogging is not as difficult as you might think but if you’re having trouble, comment below or connect with me so we can talk about how this applies to you and your situation…

Time for a course correction? Updated 12/13/2012

Here’s another post in an infrequent series that I do to give back to the community

A famous comment usually attributed to Lord Leverhulme goes: “I know that half of my advertising budget is wasted, but I’m not sure which half”. The same is true of your blogging and social media time! How can you tell if you’re on track? Which 50% is working? What can you do if you’re off course? Well, the simplest way may be to check your stats for the past year and see what links people are actually clicking on…

12-12-2012 5-21-44 AM
Click to enlarge…

…then give them more of what they like and less of what they don’t! @jonswanson reminded me that reviewing your mosts popular posts and doing more like them is a good review do to as well!

12-13-2012 6-26-13 AM

Another interesting way is to add twitter tool Twylah to your mix. Twylah brings your brand message into focus, extends the life of your tweets, and helps you get discovered beyond Twitter. Twitter you say? I don’t even use that! Well, you might want to start! I use the sharing feature in the WordPress settings to send every WordPress post to Twitter as a way of amplifying my posts. I also use Twitter to share articles that I don’t feel like sharing on the blog. Together — my blog posts and my tweets — create what I call a lifestream and Twylah is the place where I put that lifestream. Twylah automagically organizes my lifestream by topic and gives me a pretty good indication of how the internet views my lifestream. If the topics are way off, it might be time for a course correction! If the topics look like who you want to be known as, then Twylah provides that validation as well…

12-12-2012 5-44-39 AM

Another reason why I love Twylah in closing is that I can host Twylah on my domain so that I can effectively add Twylah to my blog and get Search Engine Optimization [SEO] benefits from my tweets as well. Oh, and did I mention that Twylah is free?

Blogging in the community is fun, but if you actually want to be recognized as an authority in an area and get found when people are looking for you, these two tools may be all you need to amp your internet presence! Oh, and by the way if you’re looking for or ‘thought leadership’ marketing coaching, you can stop by my business site at

Speaker Michael Hyatt at BWENY 2012

Recently thought leader Michael Hyatt had two guest posters on his blog; both had some interesting perspectives that serve as great instruction [or gentle reminders for seasoned bloggers] on structure in a blog post. The first is from Philip Rothschild who says:

I do, in fact, use a blog post template. I don’t follow it slavishly, but I always start with it. It includes all the elements that I have learned make for an effective post. It also helps me write faster, because it provides me with a track to run on.

My blog post template consists of five components:

  1. Lead Paragraph. This is key. If you take too long on the wind-up, you will lose readers. You have to get into the premise of the post and make it relevant to your readers. After the title, this is the second most important component of your post.
  2. Relevant Image. I use images for the same reasons magazines do: I want to pull my readers into the post itself. Pictures do that. I get 90 percent of mine from iStockPhoto. (Click here for a 20% discount.) Occasionally, I use a screenshot or an embedded video or slideshow.
  3. Personal Experience. I always try to share my personal experience. Why? Because readers connect with stories. The more honest and transparent I can be, the better. In fact, my most popular posts generally come out of some failure on my part.
  4. Main Body. Everything to this point has been an introduction. I always try to make my main content scannable.I use bullets, numbered lists—and often both. This makes the content more accessible to readers and more sharable via Twitter and Facebook.
  5. Discussion Question. For the past few years, I have ended every post with a question. I don’t intend my posts to be a monologue. Instead, I want to start a conversation. As a result, I measure my effectiveness at this by how many comments I get.

I also follow a few overall rules when writing my posts:

  • Make the posts short.This is my biggest personal challenge. I have a tendency to be too thorough. Consequently, I aim for 500 words. This usually means I have to write the post and then go back and tighten it up.
  • Use short paragraphs.I try to stick to 3–4 sentences. If it’s more than this, the content looks too dense. Readers will give up and move on. (Notice how newspapers usually follow this rule.)
  • Keep short sentences.As a general rule, I try avoid compound sentences. A period gives the reader a natural stop—and a sense of progress as they pass one milestone after another. To quote a common copywriting axion, short sentences make the copy read fast.
  • Use simple words. I love language, so I am often tempted to use big words. However, I have learned to avoid this. My goal is to communicate, notto impress my readers with my vocabulary.
  • Provide internal links. I can’t say everything in one post, so I link to other posts where I have developed a thought in more detail. This has the added vantage of increasing my pageviews and session times. I think it is also genuinely helpful to my readers.

While your template might be different, it is worth outlining and tweaking as you hone your writing skills. This will allow you to write faster and more effectively.

Source: Anatomy of an Effective Blog Post | Michael Hyatt

Blogger Ali Luke offers these insights on basic types of blog posts…

These are the three simple post structures you can use:

  1. The How-to Post.A how-to post aims to teach the reader something, by taking them through a step-by-step process. It’s usually structured with numbered, sequential steps. And, where appropriate, these steps might include a screenshot or photo to show the reader what to expect at each stage.If you’re writing a how-to post, the easiest way to begin is with a careful plan. Work out the necessary steps. You may find you need to break complicated procedures into several parts, or merge simple ones together. Get them into the best possible order.Once you’ve done that, your post will be straightforward to write—and straightforward for readers to follow.Variations:
    • “How I ____ and How You Can Too”: Readers love to hear how you succeeded with something. This formula lets you explain your own steps and offer action points for them.
    • “Why ___ Matters and How To Do It”: If you suspect your readers need to know the why before the how, spend the first third or half of your post explaining the why, then move on to practical steps.
  2. The List Post.A list post offers readers a selection of ideas, tips, suggestions, or resources. These are normally numbered. If you’ve been around the blogging world for long, you’ll have come across this type of post—probably many times.The key difference between a list post and a how-to post is that readers don’t need to follow the list from start to end: they can dip in and use those points that seem most applicable to their own situation.As with a how-to post, pre-planning is essential. Aim to come up with a couple more items than you need, and cut the weakest. Think about the order of your items, too: easiest to hardest works well, or you could alternate “do” and “don’t” tips.Variations:
    • “The A–Z of ___”: You may well have seen this format used in magazines. An A–Z list post usually aims to produce a comprehensive overview of a particular topic, in bite-size chunks.
    • “Roundup: ___”: This form of post gathers together resources (generally blog posts) on a particular topic, meaning each list item includes a link. You could also use this to list, say, the top 20 tweeters in your niche.
  3. The Review Post.Review posts offer an informed opinion about a particular product or service. These are a great way to serve your readers, who might be debating whether or not to purchase a particular item. They also help establish your own knowledge and expertise in your field.It’s up to you what exactly you include in your reviews, but one simple structure you can use is this:
    • Overview—what’s included, how much it costs, and so on
    • The good—mention the two or three aspects that were most enjoyable or useful to you
    • The bad—write about what didn’t work so well – this adds credibility, especially if you’re an affiliate for the product / service
    • Verdict—should your readers buy the product / service?


    • “Product X vs Product Y”: Often, readers will be struggling to choose between two similar products or companies. A comparative review helps them make up their mind.
    • “Top Ten Books On ___”: Similar to a roundup list post, but with added opinion, a “top ten” of books or other products in your niche offers readers bite-size reviews—and a resource to return to.

Of course, these aren’t the only structures you can use. But they do give you a great basis to build on. And they help ensure that your reader gets real value from your writing.

If you’ve had success with one of the above post structures, or if you’ve got a favorite structure of your own, let us know in the comments.

Source: 3 Great Blog Post Structures You Can Use Today | Michael Hyatt

To Ali’s list I would add a 4th type of blog post which I call a ‘curative’ or curation post. That’s the type of post you see here! I could have just tweeted this two links or emailed them to a few friends, but I took a little extra time to glue the relevant parts of the two posts together and when I’m done, I’ll share this post with a couple of hundred people I work with but it will also be posted here on the blog for anyone who might find nature Google search or be searching for something specific on my site. While some people may frown on the concept of curation, curators provide a valuable service to the original writer, to their readers and to themselves when their curation truly adds value. As an added bonus, here’s a link to a recent post that shows my curation workflow

I invite you to interact with me through the comment form or the connect menu option above — I’d be happy to talk with you about how I use all of these tactics for effective blogging…

When I’m not doing ‘internet plumbing’ — website development and social media optimization — I’m working on the problem of getting found in what Google calls the ‘Zero Moment of Truth’. The big issue I’m trying to solve my clients and myself is “when people are searching for what I do will they find me”? It’s a difficult problem to solve and I rant about it here…

By the way, here is a list of the top 10 tools that I have found in my quest…

[listly id=”1Tz” layout=”full”]

Going back to our Getting Things Done [GTD] decision diagram for a minute…

The in basket I’m using more often than not is Google Reader. When I see ‘actionable’ content, I decide where is the best place to share that content using the following diagram:

I focused in an earlier post about sharing via Twylah and other tools — today the focus is on curation and blogging as a means of Getting Things Done [GTD]…

How do I decide that something is bloggable? Well here are some guidelines that I use…

  • When I come across content that is so brilliant that I could have written it myself if I would only take the time. Seriously, when I come across really good content that I want to expound upon and call out to my clients and readers…
  • When I find a great illustration or infographic
  • When I find a great YouTube video
  • When commenting on this content gives me a change to share something about my brand by agreeing, disagreeing, adding or subtracting…

You get the idea, right? Anything I find on the Internet is fair game as long as I remember to do three things:

  • Block quote and indent the content I am curating
  • Provide a link back to the original source
  • Be ready to move the content if requested by the owner

I firmly believe that when you curate effectively everybody wins. The original author gives exposure to my readers. My readers get a different perspective. Finally, my post is easier to write and I get the Search Engine Optimization [SEO] benefits from the content I curate…

Here are some thoughts from Suzanne Bird-Harris and a few others on the rationale for curation and some ideas on how to structure a curative post along with a screencast on how I do it using Windows Live Writer, a free blog editor from Microsoft…

Personally? I think curation is one of the best ways to supplement the original thinking on my blog. Here are some thoughts on curation in the blogging process…

Personally? I think curation is one of the best ways to supplement the original thinking on my blog. Here are some thoughts on curation in the blogging process…

Personally? I think curation is one of the best ways to supplement the original thinking on my blog. Here are some thoughts on curation in the blogging process…

Here’s the diagram from the video…

Responsive adaptive web design examples framework

Danny Brown writes:

“When you read a blog, what’s your preferred method – desktop browser or mobile (say, smartphone or tablet)?

According to the analytics for this blog, my mobile browsing traffic accounts for just over 6,000 visits per month (or around 10% of my traffic), and they tend to stay on the site longer than desktop visitors.

So it makes sense for me to ensure these visitors are looked after. Because I run on WordPress, my blog is automatically mobile-friendly (meaning visitors on mobile browsers will get a nice replication of my design on their phones).

I could also install a plugin like WPtouch Pro, to optimize the mobile experience even more. But I’m not a fan of either of these approaches – instead, I much prefer a responsive design for mobile visitors.”

Full story at: Why You Need a Responsive Blog Design Instead of a Mobile-Friendly One – Danny Brown.

I agree with Danny and that’s why e1evation focuses on responsive WordPress websites! Comment below or use the connect form to talk about how this applies to your situation…

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