“Authentic Connections in a Networked World” Lori Deschene at Wanderlust’s Speakeasy

GMail, Google and GSuite Accounts: @dottotech sorts it out

Are you confused about how Google Accounts work within Gmail and G Suite? Watch this:

Here’s something I want to add to Steve’s observations…

Priority Matrix from @appfluence

I am a huge fan of productivity thoughts, tools and tactics and I firmly believe that no matter what business you are in, you can benefit from some intentional thinking in this area. All of us have more things to do than time to do it in and could benefit from a tool that would help us to organize our thoughts and tasks in a more systematic way.

I have been interested in this space since the early 90’s when the company I worked for at the time implemented the Franklin Planner as a means of increasing or enhancing productivity. Franklin Planner was a great way to start but organizing things according to their methodology was as cumbersome as the mass of binders that we had to carry around in order to manage our days.

Almost 20 years ago David Allen came on the scene with his radical ‘Getting Things Done’ approach to time and task management. His ‘mind like water’ approach is perfect for a time when to-do lists must be more flexible while recognizing the context of tasks as well. I have taken his approach to productivity to heart for almost half of my business life and thought of you who know me have heard me talk about it at least once, if not more! What I have never really found is a way to implement his thinking in a way that incorporates the best of software tools, the cloud and a platform independent approach that met my needs. Until now, that is. The tool I want to tell you about is called Priority Matrix from Appfluence.

Priority Matrix is platform independent, based in the cloud, freemium software that integrates with any email platform you’re using including Office 365, Outlook, G Suites and Gmail and it does it seamlessly and elegantly.

Here’s a brief overview:

Overview

Additional Examples

It’s even available for smartphones!

You can find many more of these examples on their YouTube channel here.

This solution hits all my high notes around thoughts, tools, tactics and timing in the productivity space and it meets all my criteria for an effective solution. It is simple, it is powerful, it is platform independent, it is freemium and therefore it is effective. If you’d like to talk about how this applies to you, please use the contact form below!

Supplemental articles

My interview with David Allen…


These thoughts were assembled with care for the important people in my life. If you’re getting this link, it’s because you and your productivity and happiness are very important to me! I hope it benefits you…

The Basics of Search Engine Marketing for Small Business Owners

This is the start of a series on Search Engine Marketing for small business owners.

“Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.[1] SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.[2]

Wikipedia

SEO takes more time than money and PPC takes more money than time. Each business owner must decide which asset — time or money — is more valuable to them and decide the appropriate mix. SEM takes longer to ‘kick in’ but longer to taper off while PPC starts immediately when you start paying and stops immediately when you stop paying.

Time and money for small business owners

If you think of SEO and PPC as an investment portfolio, this classic strategy may apply: “Here is an imperfect but workable rule of thumb: If you are investing mainly for retirement, you should “own your age” in bonds. So for example, a 30-year-old would have 30% of her portfolio in bonds, and 70% in stocks.” The lesson I extract? Have more SEO than PPC.

My standard advice to small business owners is to focus on SEO which tends to work better over time and perhaps add a little PPC to get a campaign going until SEO starts to kick in. If that makes sense to you as a small business owner, the single most important thing to do is establish a Google My Business entry for your location.

Quick, flashy marketing overview

If you still need help, please use the contact form below to ask questions or connect.

Supplemental reading

I am Enough by Fred Johnson @ #TEDxUWGreenBay

Technology has shattered the traditional pillars of leadership: position, competence, and information. Trust, the new foundation of leadership excellence requires authenticity, transparency, and vulnerability. Today’s leader must choose the path of self-discovery, self-belief, and a commitment to love oneself first as the prerequisite for leading others well. Fred Johnson is the Chief Executive Officer and Founder of InitiativeOne. He has created and implemented Leadership Transformation processes that accelerate positive culture change by helping leaders become more authentic, courageous, open and human than ever before. He is passionate about elevating leaders and exponentially impacting the leadership culture of an organization. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

TEDx

 

Choose Yourself!

Increase your self-awareness with one simple fix

Find good s*** and share it

One of the best definitions of content marketing I ever heard was simply this; find good s*** and share it. that little beauty comes from thought leader Jason Falls and I have never found a better definition since the day I came across it.

The Divine is in the details however and it’s not the simple process of just finding good s*** anywhere and sharing it anywhere; it is developing a simple leather rinse repeat process that will get you and your ideas the attention you crave.

I have been studying this process for over a decade and I think it’s time to revisit the essentials of how to use content marketing to get a following in 2018. Interested? Let’s keep going…

Today I want to talk with you about the first part of the equation — finding good s***. In my opinion it’s easy to find good s*** — what most people don’t realize is that you can make good s*** find you. There is a little appreciated technology called RSS that can make all the difference in your thought leadership world. Here is the best and simplest explanation I have ever found and even though it was done in 2007 it’s still a great explanation:

Here’s what I hope you will take away from the video above. RSS is like a radio signal and just like with radio there are many devices that can tune into that signal and take advantage of the content. There are actually three different “devices” that I use on a regular basis: the first is the WordPress Reader, the second is Google News and the best is Inoreader. In the following video I’m going to break them down and show you what I mean.

Hopefully after this video you’ll see that Making good s*** come to you can be fun and easy and it will also give you a competitive advantage. According to the Pew study on the internet in the American Life only about 11% of All American internet users know that such a technology and Tool exists. If you do the work and continue to master content readers you will always be ahead of the game.

WordPress is just one of the feed readers that are available. If you’re not using WordPress as your website, it probably doesn’t make much sense to use that as your feed reader. A far better and more advance feed reader tool is Inoreader. I have included a couple of screencasts for you here:

Some of the most popular screencasts I’ve ever done are about how to use it:

Before I continue on please let me know in the comments what questions you have about content readers.

Why is it so hard to live in the present?

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