One of the best definitions of content marketing I ever heard was simply this; find good s*** and share it. that little beauty comes from thought leader Jason Falls and I have never found a better definition since the day I came across it.
The Divine is in the details however and it’s not the simple process of just finding good s*** anywhere and sharing it anywhere; it is developing a simple leather rinse repeat process that will get you and your ideas the attention you crave.
I have been studying this process for over a decade and I think it’s time to revisit the essentials of how to use content marketing to get a following in 2018. Interested? Let’s keep going…
Today I want to talk with you about the first part of the equation — finding good s***. In my opinion it’s easy to find good s*** — what most people don’t realize is that you can make good s*** find you. There is a little appreciated technology called RSS that can make all the difference in your thought leadership world. Here is the best and simplest explanation I have ever found and even though it was done in 2007 it’s still a great explanation:
Here’s what I hope you will take away from the video above. RSS is like a radio signal and just like with radio there are many devices that can tune into that signal and take advantage of the content. There are actually three different “devices” that I use on a regular basis: the first is the WordPress Reader, the second is Google News and the best is Inoreader. In the following video I’m going to break them down and show you what I mean.
Hopefully after this video you’ll see that Making good s*** come to you can be fun and easy and it will also give you a competitive advantage. According to the Pew study on the internet in the American Life only about 11% of All American internet users know that such a technology and Tool exists. If you do the work and continue to master content readers you will always be ahead of the game.
Before I continue on please let me know in the comments what questions you have about content readers.