How Your Brain Tricks You Into Believing Fake News

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It’s a familiar problem: "Sitting in front of a computer not long ago, a tenured history professor faced a challenge that billions of us do every day: deciding whether to believe something on the Internet.

On his screen was an article published by a group called the American College of Pediatricians that discussed how to handle bullying in schools. Among the advice it offered: schools shouldn’t highlight particular groups targeted by bullying because doing so might call attention to ā€œtemporarily confused adolescents.ā€

Scanning the site, the professor took note of the ā€œ.orgā€ web address and a list of academic-looking citations. The site’s sober design, devoid of flashy, autoplaying videos, lent it credibility, he thought. After five minutes, he had found little reason to doubt the article. ā€œI’m clearly looking at an official site,ā€ he said." Go to the source for more: http://time.com/5362183/the-real-fake-news-crisis/

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