During my recent presentation at Trellance’s Payments Academy, I spoke about the importance of embracing thought leadership in building a personal brand. I challenged the attendees to ask themselves, “What do I want to be known for?” This sparked a conversation among the presenters and attendees about what makes someone an expert: Knowledge is power – CUInsight
Bright, shiny objects! 
Reblogged this on Bright, shiny objects! and commented:
And then there’s this. What good does it do to agree on what an expert is if said expert can’t be found in the ‘zero moment of truth’?
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