#recommendedread – What Storytelling Does to Our Brains

In 1748, the British politician and aristocrat John Montagu, the 4th Earl of Sandwich, used a lot of his free time for playing cards. One of the problems he had was that he greatly enjoyed eating a snack, whilst still keeping one hand free for the cards.
So he came up with the idea to eat beef between slices of toast, which would allow him to finally eat and play cards at the same time. Eating his newly invented “sandwich,” the name for two slices of bread with meat in between, became one of the most popular meal inventions in the western world.
Now you are very likely to never forget the story of who invented the sandwich. Or at least, much less likely to do so than if it had been presented in bullet points or another purely information based form.
For over 27,000 years, since the first cave paintings were discovered, telling stories has been one of our most fundamental communication methods.
Here is the science around storytelling and how we can use it to make better decisions every day:
https://blog.bufferapp.com/science-of-storytelling-why-telling-a-story-is-the-most-powerful-way-to-activate-our-brains