Mitch Joel writes:
With each and every passing day, we’re seeing more and more people build networks of trust through the creation of content that adds value and – by doing so – wind up in some pretty spectacular positions. It’s easy to be negative and see these individuals as some kind of exception to the rule or an anomaly, but that is shortsighted. These individuals are doing what most brands (and individuals) don’t have the ability or integrity to do: spend the time to actually build the trust first, instead of looking for that quick, big fix. It also speaks volumes to what the future holds for those eager to become entrepreneurs. There Is A Bigger Picture (And It’s Worth Thinking About) | Six Pixels of Separation – Marketing and Communications Blog – By Mitch Joel at Twist Image
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Bright, shiny objects! 