A couple of days ago I filled in for Dana VanDen Heuvel in a class he was teaching at NWTC on social media. As luck would have it, I taught on the topic of Facebook pages — here are two hot posts that popped up today that I wish I had shared with the class. Although the first targets non-profits, much of it is applicable to small businesses and other organizations as well…

“Facebook Pages are where most nonprofits establish a home-base on Facebook. You can send targeted updates to fans, engage supporters on a wall, and give visitors a customized experience by using a variety of applications.

Your Page comes standard with a few applications developed by Facebook like Discussions and Events. But you can also add third-party applications to your Page.” Source: Eleven Killer Facebook Page Applications For Your Nonprofit — SocialFish

Item #6 on the list is ‘Static FBML’. Mari Smith has some good stuff here for those interested in creating a web page within a Facebook page…

“Let’s assume you have your Facebook Fan Page up and running now. (If not, see FANtastic Fan Pages for ideas and help). Some of the basics include adding a custom graphic, installing apps – particularly Static FBML, adding custom content including a landing tab, and ensuring you’re adding relevant, quality content on a regular basis. I’ll be covering all of these subjects and more on this blog and also on SocialMediaExaminer.com.

If you have visitors to your Fan page and they are not yet fans, I call them non-fans, you ideally want those visitors to be directed to your custom Welcome Tab rather than your Wall.

The idea behind this is you want to have a clear and inviting page that provides these visitors with an immediate sense of who you are, what you do, why they should become a fan, AND you want to provide a call to action with a nice visual to your Become a Fan button.” Source: How To Add A Custom Landing Tab To Your Facebook Fan Page | MariSmith.com

You’ll have to go to the sources to get more, but they’re both great articles. If you want to leverage Facebook pages, but don’t know where to start, I can help! Comment, call or use the contact form to discuss how this applies to your business…

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• Eleven Killer Facebook Page Applications For Your Nonprofit (socialfish.org)
• Get a Jumpstart on Marketing Your Facebook Page (socialmediatoday.com)
• Customize Your Facebook Fan Page with Static FBML (techtalkformoms.com)
• How to Use Static FBML to Customize Your Facebook Page (socialwebschool.com)