Tools for Tuesday; Hootsuite

Why settle for being a rockstar on one social network when you can amp multiple platforms all at once? Please give me 5 minutes of your life…

Here’s what posts added via the autoschedule feature look like in the publishing queue. You can click the image to enlarge…

5-8-2013 4-14-00 PM

The best of ‘what I see’ for 12/4/2012

  1. “The past is finished. Learn from it and let it go. The future is not even here yet. Plan for it, but do not waste your time worrying about it. Worrying is worthless. When you stop ruminating about what has already happened, when you stop worrying about what might never happen, then you will be in the present moment. Then you will begin to experience joy in life.”   – Brian Weiss
  2. “Healing may not be so much about getting better, as about letting go of everything that isn’t you – all of the expectations, all of the beliefs – and becoming who you are.” – Rachel Naomi Remen
  3. “We may tell ourselves that love is not really available. but the deeper truth is that we don’t entirely trust it, and therefore have a hard time fully opening to it or letting it all the way into us. This disconnects us from our own heart, exacerbating our sense of love’s scarcity.” – John Welwood,
  4. “We must each achieve greater individual consciousness and self-knowledge, and project mindful kindness toward everything and everyone.”Bryant McGill From book, Voice of Reason Photo by Jenni Young
  5. toddlohenry
    5 Fitness Gadgets That Actually Work And Won’t Swallow Your Money
  6. toddlohenry
    How I Learned to Relax and Enjoy My Family’s Quirks
  7. toddlohenry
    Lumawake: An iPhone Dock That Simulates the Sunrise
  8. toddlohenry
    What Are You Pretending Not to Know? « Positively Positive
  9. toddlohenry
    The Beginning Of Infinity: Why Our Dreams Do Not Lack Reality | FinerMinds
  10. toddlohenry
    “12 Tips for Managing People Who Blame Others for Everything”
  11. toddlohenry
    “If we are constantly looking outside of ourselves to create a feeling of happiness we will NEVER be content.”
  12. toddlohenry
    10 Unique Search Engines That Serve Very Unique Purposes
  13. toddlohenry
    The Greatist Table: 5 Healthy Root Vegetable Recipes from Around the Web
  14. toddlohenry
    News: Ultrasound Technology Can Make Spinach Safer
  15. toddlohenry
    Podcasting – Is the Old New Again? – Tell Bigger Stories

How to Get the Biggest Boost from Sharing Content

A rich infographic with valuable tips about optimizing your curation:

Full story at:

Stick to the 3-B Plan when Emailing Busy People

Gregory Ciotti writes this:

If you want to get in touch with influential people (aka: BUSY people), you need to know how to contact them. Despite the buzz around social media, far more people use email to communicate than any other online medium, and business today still gets done over email, not through tweets. Sparring Mind’s Gregory Ciotti explains how to make things happen over email with the 3-B Plan.

Why it’s Important to Know

Knowing how to write outreach emails might seem like a no-brainer or maybe even an unnecessary skill to have, but I can assure you the opposite, on both accounts. If you’re serious about networking and building your platform/personal brand, you MUST know how to email important people. Important people are busy people. You can’t rely on random encounters to get in touch with people who can help you flourish; while it may happen once in a while, the rest of the time it’s up to you.

Due to the fact that tweeting is so impersonal and a cold phone call is so annoying, email is the ideal platform for reaching out. For busy people, even their inbox is something that is viewed as a “task,” meaning they want to get in and out as quickly as possible. Understanding how to properly email people is a skill that sets you apart from others (trust me, I’ve received some truly awful emails) and is essential for making things happen with influencers.

The 3-B Plan

When deciding whether to read or delete an email, our brains go through this common evaluation process:

1. Who is emailing me (and is this spam)?
2. What do they want?
3. How long will this take?

Getting a “pass” on all 3 of these can be tougher than it looks, especially for busy people. Here’s my 3-step technique to avoid the trash bin.

I call it the 3-B plan. I always double-check my emails to make sure they follow the guidelines below, and I’ve been able to get some fantastic response rates.


If there is one thing that busy people value above all else, it’s brevity. If you were receiving upwards of 50-100 emails per day, or had so many obligations that you were only left with a short amount of time to check email, it’d be easy to see why. In order to get your messages read ASAP, it’s best to make sure your opening email follows the ASAP rule: as short as possible.

I wouldn’t put a set limit on email length, because it’s a case by case basis. The important thing to remember is to always edit your emails at least once to trim unnecessary information. People don’t need your enthralling life story over email, they just need “who, what, why” so they can get back to business.


Being blunt doesn’t mean not being persuasive, it simply means getting to the point without trying to be clever. Stories and jokes are essential for other forms of writing, but NOT for emails. Get to the incentive on why the other person should respond right away.

If possible, list a number in the title to signal commitment time (Ex: “3 quick questions”) and state exactly what the email is about in the subject line.


I sometimes am in disbelief that this one needs to be said, but it’s so true. I’ve had emails where people send what looks like a newsletter, emails with tons of images in them (so I have to click “display images” to even read it), and emails with a DOZEN attachments. When it’s your first time emailing someone…

Keep it simple, stupid.

Read Greg’s complete 9-step email guide here.

Source: Stick to the 3-B Plan when Emailing Busy People
To this I would add one thought that is becoming obvious to me lately. I divide information into two categories; just in time and just in case. Just in time is information that affects relationship and revenue and should go in an inbox. A link, however, is most often just in case information. Now, think about the context of the person receiving the information and where they will receive it. If your communication is ‘just in time’ then follow the rules above to get a response – I even go so far as to try to limit my communication to the amount of space available in a single smartphone screen or limiting the message to a single thought so that the busy person on the other end [who is hopefully a Getting Things Done [GTD] practitioner] can do it in two minutes or less. If I’m sending a link, however, why not send it to them in their favorite social network? You will find them in a context where they are already looking at links anyway! I believe that if you think about the context in which a busy person will be reading your message and you communicate accordingly, you will eventually move to the top of the heap. What do you think?

I don’t want to poison your well, but take a hard look at this infographic and then scroll down to my comments below…

Click image to enlarge…

5 steps to make your social content great [infographic] – Holy Kaw!.

For the most part, I agree these are 5 important steps, but I think the sequence is way out of whack. For example; how can you brainstorm if you haven’t pondered the market. Me? I think if the objective is to be in alignment with your customer’s value demand the sequence should go like this:

  • Ponder the market
  • Brainstorm
  • Big idea
  • Plan delivery
  • Create and Share
  • Kick ass! [I think my friend Nilofer would insert that!]

I don’t know — I’m just a humble internet mechanic! What do you think?

How to make your blog more ‘pinteresting’…

Afraid it’s a massive time suck? Here are two ideas for having your Pinterest cake and eating it too…

There are thousands and thousands of Twitter tools and choosing the ones that support your business objectives can be a challenge. Here are the best I have found for the ‘e1evation workflow’ creation and curation process along with my top 10 tactical Twitter videos…

There are thousands and thousands of Twitter tools and choosing the ones that support your business objectives can be a challenge. Here are the best I have found for the ‘e1evation workflow’ creation and curation process along with my top 10 tactical Twitter videos…

Questions? Feedback? Comment, call or ‘connect’ so we can talk about how this applies to you and your organization…

Connecting the dots…

  1. Newsflash! You’re not perfect and it doesn’t matter…

  2. Looking for some good curation tips? I did a hangout on that yesterday…
  3. Just in case you missed this profound tweets…

  4. toddlohenry
    Guy Hijacks Wedding With Fabulous “Proud Mary” Performance
    Sat, Jun 23 2012 09:20:07
  5. toddlohenry
    Six-year-old Boy Declares the Word “Perfect” to Be Extinct
    Sat, Jun 23 2012 08:30:17
  6. toddlohenry
    TGIF! Security Cameras Don’t Just Capture Crime, They Capture Life
    Fri, Jun 22 2012 18:50:07
  7. toddlohenry
    Could a little Wabi Sabi be the answer to a successful relationship?
    Fri, Jun 22 2012 18:00:44

…in which no one shows up for the first hangout, so this is just a brief overview…

Just in case you missed this for 5/23/2012

  1. Top tweets…

  2. toddlohenry
    “Is discrimination obscured when the gates of marriage are opened?” I have to think about this one…
    Wed, May 23 2012 07:53:15
  3. toddlohenry
    Best Friend Benefits | Psychology Today Not ‘friends with benefits’ — just best friend benefits! :-D
    Wed, May 23 2012 07:17:26
  4. toddlohenry
    Why Birthdays Matter (And Why They Don’t) | Psychology Today
    Wed, May 23 2012 07:16:31
  5. toddlohenry
    Lisa Earle McLeod: How to Get Things Done: Separate Your Work Modes
    Wed, May 23 2012 06:50:07
  6. toddlohenry
    Gretchen Rubin: What’s the Most Popular Resolution for Happiness?
    Wed, May 23 2012 06:40:02
  7. toddlohenry
    Is There a Problem with Facebook Advertising? – eMarketer
    Tue, May 22 2012 19:53:34
  8. toddlohenry
    The Docking Station Hosts FREE Event For Business Professionals to Get Started Using Social CRM | e1evation
    Tue, May 22 2012 16:33:26

Some people like to make things overly complicated. Me? Sometimes I like to grossly oversimplify things and take them back to the basics. Example? ‘Thought leadership’ marketing. To my mind, if you want to be a thought leader there are only two things you need to do well:

  • Deepen your expertise through a continuous learning program
  • Document your expertise through blogging and social networks

Everything else is just details…

When it comes to effective business development, or marketing and sales again, I think there are only two activities you need to master:

  • Generating leads
  • Managing leads

Again, everything else is just details…

Whether you are a freelancer or running a large enterprise I believe there are 7 databases you must manage effectively to succeed. They are:

That’s all there is to it! If you can effectively manage these 7 databases you can go from reacting to your market to dominating your market.

Questions? Feedback? I’d be happy to expand/expound on any of these topics…

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Cool ‘infographic’ from Tony Shin!

Purchase of Instagram
Created by: Online MBA Programs
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Getting More Out of Pinterest

Getting More Out of Pinterest [Infographic]

Go to the source if you’d like to read the article…

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Here’s a mindmap and a screencast about my top 3 Twitter tools and the way I use them…

Now, here’s how they all fit together!

My top Twitter screencasts playlist:

Questions? Feedback? btw, here’s a little riff on how to use playlists in case you’re not familiar:

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Twitter, Facebook, LinkedIn And The Social Media Bill Of Rights [INFOGRAPHIC] – AllTwitter

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Selling Through Social Media To Close More Leads « Serve4Impact

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Monday is the day I normally post on my most important topic; blogging and content marketing for ‘thought leadership‘ marketing. As I was posting this morning, I thought it might be a good idea to do a screencast on the ‘mechanics’ of curation. You can see that post here…

Doing the screencast, there were so many times I referred to other aspects of curation that I decided to round them all up in the following Storify story so here it is in one place; almost everything I think I know about the artful curation of content using Twitter and Windows Live Writer along with a host of other tools…

<script src="

Every screencast I’ve ever done on the mechanics of curation!

Every screencast I’ve ever done on the mechanics of curation!”>%5B<a href="

Every screencast I’ve ever done on the mechanics of curation!

Every screencast I’ve ever done on the mechanics of curation!; target=”_blank”>View the story “[Almost] everything I think I know about the mechanics of curation” on Storify][<a href="

Every screencast I’ve ever done on the mechanics of curation!

Every screencast I’ve ever done on the mechanics of curation!; target=”_blank”>Here’s a link to the Storify story in case it doesn’t display properly!]

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Chris Brogan by Becky Johns

Chris Brogan starts the week with a very zen-like perspective on social media…

A lot of what we do in social networks certainly seems busy and active. We tweet. We share. We pass on articles (sometimes because we’ve been asked/begged/pleaded with to share them). We skim a lot. We glance over a post or concept and pass it on without adding much except for that valuable pass-through.

Agencies and other organizations quite often pat their clients on the back and say, “Wow! Look at that! Your article got 1000 retweets and 2900 likes!” The company owner then smiles politely back and asks, “And that gives me….”

We can surely look very busy, doing all this social media work. But that’s not the real work.

The real work is earning a valuable share from a trusted resource to a network of thoughtful and potentially like-minded individuals.

Seek those opportunities for business, and not the blind retweets and busy-ness that can otherwise glitter just as brightly.

Source: The Opportunity for Business

Sure, I could have just retweeted this but it’s such a good thought to start the week I wanted to do a little more! It’s a good reminder to be intentional about sharing and curation this week. Go to the source if you’d like the rest of his perspective…

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Friendship reminder

Rear view for two children going on summer field

Friendship reminder… – notsalmon

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