When it comes to blogging, executives have a unique problem. It has to do with the fact that the risk and cost of failure for executives are greater than they are for other employees.

Blogging is a personal affair. The learning curve requires the blogger to open up to the world, create content, build relationships, develop readership, get feedback, make modifications, and repeat.

That can be a lot of risk for anyone. But for the corporate executive, the pressure to “nail it” right out of the gate is more extreme…

Follow the ‘via’ link to go to the source if you’d like to read ‘the rest of the story’…