How Benjamin Franklin Turned His Enemies Into Friends

Use the ‘Ben Franklin effect’ to appear more likable.

The article “How Benjamin Franklin Turned His Enemies Into Friends” explores the psychological principle known as the Ben Franklin effect. This effect suggests that asking someone for a favor can lead them to like you more, as it encourages them to rationalize their action and perceive you in a more positive light. The piece details how Franklin, during his interactions with a rival, strategically asked for a book as a favor, which ultimately softened the opponent’s feelings towards him and fostered friendship. The article highlights the power of the Ben Franklin effect in transforming relationships and enhancing likability.

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