As children we are taught to seek out confirmation that we have done well. A reward through a treat or a hug becomes the norm. As we grow through to adult life, this belief system continues and builds our need to be affirmed, validated and have our needs or feelings recognised by those around us. Yet, in today’s world, the need for recognition and validation is portrayed as a trait that needs to be overcome – even though it is something that forms the very core of who we are as humans. As we work our way through the COVID-19 pandemic, how can we take this innate need for recognition, and use it to support those around us through crisis and build a stronger, more resilient community when we come out the other end?