One of the best definitions of content marketing I ever heard was simply this; find good s*** and share it. that little beauty comes from thought leader Jason Falls and I have never found a better definition since the day I came across it.
The Divine is in the details however and it’s not the simple process of just finding good s*** anywhere and sharing it anywhere; it is developing a simple leather rinse repeat process that will get you and your ideas the attention you crave.
I have been studying this process for over a decade and I think it’s time to revisit the essentials of how to use content marketing to get a following in 2018. Interested? Let’s keep going…
Today I want to talk with you about the first part of the equation — finding good s***. In my opinion it’s easy to find good s*** — what most people don’t realize is that you can make good s*** find you. There is a little appreciated technology called RSS that can make all the difference in your thought leadership world. Here is the best and simplest explanation I have ever found and even though it was done in 2007 it’s still a great explanation:
Here’s what I hope you will take away from the video above. RSS is like a radio signal and just like with radio there are many devices that can tune into that signal and take advantage of the content. There are actually three different “devices” that I use on a regular basis: the first is the WordPress Reader, the second is Google News and the best is Inoreader. In the following video I’m going to break them down and show you what I mean.
Hopefully after this video you’ll see that Making good s*** come to you can be fun and easy and it will also give you a competitive advantage. According to the Pew study on the internet in the American Life only about 11% of All American internet users know that such a technology and Tool exists. If you do the work and continue to master content readers you will always be ahead of the game.
WordPress is just one of the feed readers that are available. If you’re not using WordPress as your website, it probably doesn’t make much sense to use that as your feed reader. A far better and more advance feed reader tool is Inoreader. I have included a couple of screencasts for you here:
Some of the most popular screencasts I’ve ever done are about how to use it:
Before I continue on please let me know in the comments what questions you have about content readers.