A block of text does not sit well with the average users, and they are likely to lose interest fast if you don’t provide him with a little “eye-candy”. To be honest, I rarely read an article from start to finish. Even if I am interested in it, a boring format will probably make me quit before I even get to the middle. The image above shows how different types of articles are usually read.
So what can you do to maintain the viewer’s interest, and hopefully ensure that content marketing becomes king? There is a common misunderstanding when it comes to content. Most live with under impression that the term only refers to written content, but in reality, it also refers to images, videos, podcasts and other means of online communication.
Go to the source to get the content ideas: Beyond writing: 8 alternative content marketing ideas and how to leverage them | memeburn.