“The new journalism (and the new Marketing) is about having a nose for news. It’s about being able to tell a story that will connect with people. If no one is following you on Twitter or posting to your Facebook page or watching your videos on YouTube, here’s the cold, hard truth: it’s not resonating. Watch the story of Ted Williams. Think about this videographer and the story they uncovered. There are more stories like Ted Williams – where the mass public will see it and feel it… and act on it. The new journalism (and the new Marketing) won’t be a as heavily reliable on the traditional media channels, because now we have other ways to get stories to spread and reach critical mass. We’ve been waiting for the Web to truly deliver on this promise… and now it can.” Source: twistimage.com