It’s [blogging] a profound shift in how we write, read, contribute and distribute the published word. Blogs are no longer the black sheep of publishing. They have quickly become as important as the printed word. “The New York Times operates at least 50 public-facing blogs,” the Blogosphere report says. “These blogs are intertwined with the paper’s regular coverage. Readers are routinely redirected from the main site to the blogs and back again. There is a near total fluidity between the traditional coverage and the blog posts.”
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Bright, shiny objects! 
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