The Future of Online Media Is Video [?]

“At Monday’s IAB Mixx conference in New York, Gawker Media Founder Nick Denton took the stage with AllThingsD’s Peter Kafka to discuss the future of the blogging network — and that future is all about images and video. “People don’t really want to read text,” Denton said. “They want videos, they want images, bigger, more lavish.” In other words, consumers are looking for online media products that more closely resemble TV and magazines. Denton cited Gizmodo’s notorious leak of the iPhone 4 as an example, which quadrupled traffic for the blog that week. “There is a huge kind of hunger for that image, for the video we produced,” he said. “The core of that story was the image of the phone.” Text, he contended, is more useful for providing context and explanation for more visual kinds of media, rather than serving as the primary medium itself.” Source: Gawker Founder: The Future of Online Media Is Video

Ummm. Not so fast, Nick — what about metadata? What about search? A picture may be worth a thousand words, but visual search is not a reality yet. Until it is, this ‘vision’ may be a little too far reaching…