Citrix ‘jumps the shark’ with new pricing model

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OK, I’m officially pissed. I’ve been a massive Citrix advocate influencing dozens, if not hundreds, for over 5 years since GoToMeeting first came on the scene and I discovered I could deliver high-quality online meetings for a year for the price of one month of WebEx…

Recently, I evaluated GoToTraining and was getting ready to utilize it for my new ‘Social Media Academy’ training program. I was stunned when I saw Citrix’s new pricing model…

GoToWebinar used to seat 1000 people for the flat rate of $99 per month. Now the price is $499. WTH? In a down economy, Citrix is sticking it to their customers with a 500% increase. If you want to train 200 people in GoToTraining it will set you back $349. Only GoToMeeting has held the line on pricing at $49 [although I know a secret that will get you a $39 monthly rate — you’ll have to get me offline for that one!]…

Citrix, it’s bad enough that your reseller program sucks, but this is an over the top stoopid move — you’re no longer on my recommended list of products [Wall Street take note!]…

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9 thoughts on “Citrix ‘jumps the shark’ with new pricing model

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  1. They make a great product but in the end you're right Todd, it comes down to COST vs. Value and their cost just doesn't match their value compared to other services.

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  2. They make a great product but in the end you're right Todd, it comes down to COST vs. Value and their cost just doesn't match their value compared to other services.

    Like

  3. They make a great product but in the end you're right Todd, it comes down to COST vs. Value and their cost just doesn't match their value compared to other services.

    Like

  4. It is interesting that they are making this move now! There are more options out there that are much less expensive. I have exactly the same response as you and that is to research these other options. I was actually on a demo a couple of months ago that had very good features as far as webinar software goes and the pricing was extremely reasonable. My guess is that through a lot of stats of the use of their service, they figured that most small business owners don't require more than 100 seats, so they figured that they won't loose much business. The ones that require more than 1000 seats will be the ones who can afford the price increase. I hope at least that they are offering additional options with the huge jump in price.

    Like

  5. It is interesting that they are making this move now! There are more options out there that are much less expensive. I have exactly the same response as you and that is to research these other options. I was actually on a demo a couple of months ago that had very good features as far as webinar software goes and the pricing was extremely reasonable. My guess is that through a lot of stats of the use of their service, they figured that most small business owners don't require more than 100 seats, so they figured that they won't loose much business. The ones that require more than 1000 seats will be the ones who can afford the price increase. I hope at least that they are offering additional options with the huge jump in price.

    Like

  6. It is interesting that they are making this move now! There are more options out there that are much less expensive. I have exactly the same response as you and that is to research these other options. I was actually on a demo a couple of months ago that had very good features as far as webinar software goes and the pricing was extremely reasonable. My guess is that through a lot of stats of the use of their service, they figured that most small business owners don't require more than 100 seats, so they figured that they won't loose much business. The ones that require more than 1000 seats will be the ones who can afford the price increase. I hope at least that they are offering additional options with the huge jump in price.

    Like

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