“The gap between spending on inbound v. outbound continues to widen: In 2009, inbound marketing had a 9% greater share of the lead generation budget; in 2011 inbound’s share was 17% greater.

Blogs and social media channels are generating real customers: 57% of companies using blogs reported that they acquired customers from leads generated directly from their blog.

More and more business are blogging: Businesses are now in the minority if they do not blog. From 2009 to 2011 the percentage of businesses with a blog grew from 48% to 65%.

Businesses are increasingly aware their blog is highly valuable: 85% of businesses rated their company blogs as “Useful”, “Important” or “Critical”; a whopping 27% rated their company blog as “Critical” to their business.”

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