“Location based (or geo-located) marketing is getting a huge amount of buzz at the minute, as Twitter apps connect location tweets to its service, Foursquare is credited with Domino’s Pizza’s UK success and smartphone users get ready for augmented reality to guide their leisure time.
And then there’s Facebook’s continued assault on world domination with its new Places app.
All good stuff. And yet…
For the most part, we’re still being safe and boring when it comes to how we, as marketers, use these geo-location services such as Foursquare and Gowalla to drive traffic and sales to our clients and own business.
And there are some great opportunities to set yourself apart.” You can follow the ‘via’ link above to go to the source if want to know more…