If you’ve been monitoring social media for mentions of … social media monitoring, you’ll likely have noticed more people discussing how to listen better on behalf of your brand.

There are tools. There are services. And there are case studies on how your organization can sift through social media static and glean out useful nuggets.

The overload of information can be a little overwhelming and after a while all the advice on sifting through the static starts to sound, ironically, like more noise.

We know we should be listening but often times it’s difficult to figure out what exactly we should be listening to and how we should be listening to it. And then once we’ve heard it, it’s difficult to figure out what we should do with the output of our eavesdropping.

So, in practical terms, how can we monitor social media without causing our ears to ring?

You can follow the ‘via’ link above to go directly to the source to get the whole story if you’d like…