Show me a modern political candidate who doesn’t understand television, and I’ll show you a loser.When TV became the dominant medium for Americans to consume news and entertainment, political candidates could no longer be successful without looking polished in televised debates, appearing on talk shows and spending big on commercials.Like the television boom of the 1960s, we are standing on the precipice of a big shift in how public figures are perceived and how campaigns are conducted. Our frontier is social media, and its impact on mainstream political culture is coming on fast.While my colleagues have been making their predictions about what’s on the tech and social media horizon in 2011, there will be no major U.S. elections next year. Here, we’ll be postulating about social media’s impact on the more long-term future of American civics.
You can read the rest of the article here if you’d like: 4 Predictions for the Future of Politics and Social Media.
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- 2011 PR Predictions (gutenbergpr.com)
- 4 Winning Strategies for Social Media Optimization (e1evation.com)
- Predictions for 2011 (curiouslypersistent.wordpress.com)
Bright, shiny objects! 
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