Yesterday afternoon I had a chance to chat with a writer from a bridal magazine. She was looking for tip on how retailers could protect themselves from negative reviews and how they should respond to negative reviews that are left on their sites/ Facebook account. She wondered – if someone leaves a critical review on a business owner’s Facebook page, can’t they just delete it? I mean, why deal with it all, right?
No, no, no, no! Don’t delete that review or comment!
While it may seem counter-intuitive, there are quite a few reasons why business owners want to resist the urge to delete comments and reviews that are critical of them. Sometimes, negative reviews can actually help, not harm, your business. Here are a few reasons why it’s okay to let negative reviews lie on your page.
Lisa Barone keeps popping up on my radar this week. Here’s another good post from her on the topic of negative reviews. You can follow the ‘via’ link above to go directly to the source to get the whole story if you’d like…
Bright, shiny objects! 
What do you think?