“As the Millenial Generation comes online in the business world, corporate leaders will increasingly need to factor how-to deal with “personal brands” in their thinking.
While we’ve all grown accustomed to the fact that prospective employers will be Googling us and scouring our Facebook profiles for incriminating photos, at some point the reverse will also be true: star employees will carefully evaluate the reputation and socialstreams of their would-be employers, to determine whether they want to associate their personal brand with that of the corporation. This will only accelerate as the improving economy increases young employees’ options.
It makes sense. It takes an incredible commitment to cultivate a personal brand. To go from 3 Facebook friends to 3,000 is no small feat; same goes for Twitter — to grow a personal fan base requires a savvy combination of content creation, curation, promotion and cool.
Why would someone go to the trouble of grooming their social graph into a consequential aspect of their job market attractiveness, only to grab at the first offer from a crappy company whose own reputation (or following) is not as impeccable or large as the employee’s own?” Source: “Our Corporate Brand is Cramping My Personal Brand”
Interesting. I’m evaluating a couple of merger offers at the moment and my personal brand [or my corporate brand – same thing for me as a freelancer] is better than either of the corporate brands that I’m considering…
Bright, shiny objects! 
What do you think?