Social Networks: Going Public or Keeping Private?

Everything you do online is “putting it out there”—that is, putting yourself out there. And when it comes to using Twitter, Facebook, LinkedIn, YouTube, and other social networks, everybody’s got an opinion on best practices—how far out there you should put yourself.

In my experience as a marketing strategist and owner of a full-service marketing firm, I’ve come to realize that just how much of your personality type and specific goals you reveal can make or break your networking success. The world of social media is disorderly and unpredictable, so knowing yourself—and managing your privacy settings and usage accordingly—leads not only your success but to your personal comfort level.

Social media is still in its infancy, but three types of user personality are emerging. There’s no right style when it comes to social-media participation, or a right level of privacy. But consider your goals and your personality type. Which social-media type describes you?

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