Video Can Help Boost Donations in End-Of-The-Year Fundraising

Adding video to your end-of-year online campaigns can help you achieve, and even exceed, your year-end fundraising goals. That shouldn’t come as a surprise. We know that video can connect people to the work you do every day in a ways simple text just can’t match. We also know that the distance separating the web and television is narrowing. Your website is becoming a channel and the web is already a hybrid mix of media where video plays a dominant role.

How big is video online? More than 85% of US internet users watched online video in July, and on average they spent more than 14 hours doing it. More than 24 hours of video is uploaded to YouTube every minute, and there are as many people over 55 watching video on YouTube as there are under 18. You might think of Facebook as an important social network, but it is now also the third most popular video site on the web. And Cisco says that 90% of the world’s data will be video in four years. Holy smokes! Bottom line: If you aren’t developing a video strategy you are not going to capture the mindshare of internet users.

So how can we put the interest in video to work for our organizations, specifically your year-end fundraising? Here are 6 ideas to get you started: