A majority 64 percent of CEOs are not using social media to engage with the public and other stakeholders, according to a new study from PR firm Weber Shandwick.
(Credit: Weber Shandwick)
Released yesterday, the report “Socializing Your CEO: From (Un)Social to Social” (PDF) looked at the social media presence and activities of CEOs from the world’s top 50 companies.
Among those CEOs profiled, 93 percent have been reaching out to people outside their companies in traditional ways. Most have been quoted in news and business publications, while 40 percent have talked to audiences directly at public events.
But in the online world, most information on top CEOs is found through Wikipedia, which is typically written by people outside the companies. Otherwise, only 36 percent of the CEOs were found to engage with the public through their own corporate Web sites via podcasts, blogs, and YouTube channels or through social networks such as Facebook, Twitter, LinkedIn, and MySpace.
Why aren’t more CEOs taking greater advantage of social media?
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Bright, shiny objects! 