As our team has been meeting with media organizations across the globe (including at events hosted by groups such as Hacks/Hackers and the Online Publishers Association) we’ve heard a clear request for more information about the types of people who click the Like button. We’re excited to release a new set of statistics to help publishers better understand the value of the Like button, and the people who click it.
Who are “likers”?
People who click the Facebook Like button are more engaged, active and connected than the average Facebook user. The average “liker” has 2.4x the amount of friends than that of a typical Facebook user. They are also more interested in exploring content they discover on Facebook — they click on 5.3x more links to external sites than the typical Facebook user.
As publishers work to identify the best ways to reach a younger, “always on” audience, we’ve found that the average “liker” on a news site is 34, compared to the median age of a newspaper subscriber which is approximately 54 years old, as reported by the aNewspaper Association of America.
No doubt in my mind that there is value to a ‘liker’ but could the terminology be more awkward? I do doubt that…
Bright, shiny objects! 
What do you think?