How to set up a Facebook fan page that works

I’ve been talking to several people recently about setting up a Facebook fan page, how to get more fans, and how to use Facebook effectively.

Full disclosure: Yes, I have a Facebook page, but it’s private. I use Twitter and LinkedIn for business, but I haven’t set up a page for my copywriting business.

However, I DO run a Facebook page for the same nonprofit that I mentioned in a recent post on email marketing. It’s performing well, averaging 50 new fans a day.

The first thing people ask me is what type of account is best? A group or a fan page? For me, that’s simple. A fan page. Why? A post on Mashable about the difference between Facebook pages and groups lays out the differences nicely.