As Facebook
prepares to celebrate reaching 500 million members later this week (it added the last 100 million in only five months), ForeSee Results
released the unhappy findings of its 2010 American Customer Survey Index. Participants gave Facebook only 64 points out of 100 in the customer satisfaction survey, making it one of the lowest-ranked companies in its category (MySpace was given a 63). “ForeSee Results CEO Larry Freed says that ‘privacy concerns, frequent changes to the website, and commercialization and advertising’ are responsible for the low rating,” Mashable
reported. “Those reasons for dissatisfaction mirror the ones revealed in previous searches.” Even as Facebook users continue to express their dissatisfaction, however, they just aren’t leaving the social networking site. Mashable hypothesized that they are sticking with the site because there is no strong competitor to turn to or because the site, over time, has made itself essential for event planning and communication. “Founder and CEO Mark Zuckerberg will be giving a rare TV interview with Diane Sawyer [Wednesday], presumably to talk about the (500 million member) milestone and repair some of the PR damage in the wake of these privacy scandals and in anticipation of the release of the film The Social Network,” Mashable reported. To provide some context, Foxnews.com scored an 82 in the survey; Google scored an 80; and Wikipedia, Bing, YouTube
, CNN.com, MSNBC.com, and Yahoo all scored somewhere in the 70s.
prepares to celebrate reaching
What do you think?