Foursquare vs. Gowalla vs. MyTown: Which Is Better for Business?

Though all of these platforms offer great potential opportunity for businesses, only Foursquare is large enough and commercial enough currently for businesses to consider using it as part of their digital strategy. Though they are emerging and growing rapidly, Gowalla’s scale and MyTown’s lack of a clear business focus keep them from being must-use applications like Facebook and Twitter.

Location is one of the hottest spaces around right now, however, so don’t be surprised if all of these players eventually command a large enough audience to have a significant business impact. The early location battles are over and Foursquare is the leader; however, the larger war for location dominance is far from finished.