Six Steps For Dealing With Detractors

Dealing with detractors is perhaps one of the biggest pain points for companies just starting and even well entrenched in social media marketing. “What if someone says something bad about our company?” is often asked by brand managers, executives and more when opening their websites or even Facebook pages to conversations and interactions with consumers.

There are many examples of companies engaging detractors that can illustrate why you don’t have to be quite as worried about the complainers and combatants as you think. But only through experience can you develop your own tested processes of handling the various types of detractors.