Marketing In Twenty Minutes (Or Less)

Let’s face it, when it comes to getting things done, most people want to do it either quick or easy (ok, sometimes both).

If you have a strategy in place and take the time to build some semblance of (loyalty) – and yes, that can be either online, offline or both – you can push your marketing to be cheap and easy (sort of). The truth is (and there’s no big insight here) that the best brands have built up enough equity within their audience that a lot of the tactical execution can become cheap, easy and effective to boot. Remember, cheap and easy doesn’t mean annoying and bad.

A Blog does this very well.

No, you can’t build your entire Marketing portfolio by simply starting a Blog, but Blogging and many of the other Social Media tools, channels and platforms do allow you to market on-the-fly. I recently sat down with some fairly senior marketing executives and when the topic of Blogs and Blogging came up, many of them reverted back to the old, “I simply don’t have enough time in the day to get to Blogging,” chestnut. Many of the other Marketing folks who were still updating their Blogs on a fairly frequent basis complained that they still need to allocate a chunk of time to get the Blogging done.

…and cheap! [quick, easy, AND cheap…]