Your Blog is Not Your Job

Your blog is not your job (unless it is). Twitter is not your job (unless someone’s paying you to tweet). Facebook isn’t your job.

These are just communications tools. We use them. We use them to make media. We use them to weave marketing, sometimes. We use them to tell stories about your organizations or our wants or whatever it is we’re talking about. Spending hours updating status, spending hours chatting, doing things that take us away from our objectives can sometimes feel easy.

Hmmm…