For years at my old job, every single time we added a new sweepstakes, contest or any new data capture form, all of the corporate parties would sit around a table and discuss the various elements of what data we were capturing. The area that we always had debate centered around whether we would default the opt-in marketing box to on or off. We always made the default off because we only wanted customers on our lists that actually wanted to be on our lists. Clearly if we were at Facebook, the default option would have a different initial result.
Last night I asked on Twitter if the new Facebook “socialization” options would be automatically transferred to sites that are using the Facebook widgets and APIs. Everyone basically said the same thing – that you must click the button to connect the website with Facebook.
Today I’ve confirmed my fear…Facebook is sharing our profile and usage data with third parties from the first moment you land on one of their “trusted partners”. Sure you need to opt-in to this “instant personalization” but guess what… Facebook already checked the box for you!
How do YOU feel about this? Is Facebook getting too big for its britches here?
Bright, shiny objects! 
What do you think?