Talk about being given an inch, and wanting to take a yard. Here we have a new paradigm that focuses at last on relevant, personalized communications AND costs almost nothing, and yet people are still apoplectic about it taking a lot of time? Nobody said social media was both transformative AND a slam dunk. It’s hard. Really hard. So you either need to make the time internally, get more people involved, or stay on the sidelines.
You can’t have it both ways.
I’ll be weighing in on this post soon but I didn’t want to keep it from you in the meantime! Click the ‘via’ link to read the whole article — it’s one of the best I’ve read today…
Bright, shiny objects! 