Tag: Thought leader

How to become a thought leader on $137.88 per year…

A couple of days ago, Craig Badings of the Thought Leadership blog asked me to complete the following sentence: “Thought Leadership is _______”. My response? Fundamental. As in “thought leadership is fundamental”. Craig asked me if he could post my definition on his site with attribution and frankly I don’t know if it’s because he thought my response was stupid or brilliant or somewhere in between. Let me explain however, what I meant…

At a time in history when almost 90% of people search Google before making a buying decision you need to show up in search in a good way. To me a thought leader is someone who uses the incredible good, fast and cheap tools we have at our disposal to get found when people are looking for what they do, or, in what Google calls the Zero Moment of Truth. They use blogging and social media to attract and retain fans who either buy into their ideas or by their products.

It was Leonardo da Vinci who said “simplicity is the ultimate sophistication”. I maintain that if you aspire to thought leadership there are only two activities you must master: finding and sharing good information. When I teach my college classes, I call this deepening your expertise and documenting your expertise. Any person who aspires to thought leadership has probably done Malcolm Gladwell‘s 10,000 hours of work to gain their expertise but if you want to be a thought leader you must continue to nourish that expertise and stay current on the things that are important in your field of study. That’s what I called deepening your expertise. The second part, documenting your expertise, simply means to use the publishing tools available on the Internet to provide social proof of your work. If you’re a great thinker who aspire to thought leadership that’s all you need to know — hence my statement that thought leadership is fundamental.

I have developed a simple workflow that I call a ‘Me’cosystem which anyone can use to establish a thought leadership position over time. All of the tools are best of breed, free or freemium, and completely cross platform down to the smart phone level. There are nine different activities in which the thought leader must engage and I outline them here:

I’ll be going into more detail in each of these stages later on in the series. Organized efficiently from the beginning to the end of the process, it looks more like this:

And again, I’ll be going into more detail in subsequent posts. All I think you really need to know at this point is that the process really does work and that it’s simple enough and cost-effective enough that even someone who does TED talks can use my system. :-)

Next week I’ll start with the analysis phase in the flowchart. Questions? Feedback?

 

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“Future Friday” for 5/17/2013

Everyone’s looking forward to the weekend, so on Fridays I focus on the future…

http://storify.com/livingbusiness/future-friday-for-5-17-2013

Thinking about thinking about transformational thought leadership…

The title is not a typo. Watch the first video and you’ll know what I mean!

Some thoughts on searching for the ‘middle way’ and attempting to apply it to transformational thought leadership. Some very rough thinking along the perilous path of ‘becoming known’…

5/10/2013; apparently I blew the first video. I’ve been informed that there’s no sound but I won’t be able to redo it until Monday. Enjoy the rest of the post…

Here’s the version WITH audio;

http://storify.com/livingbusiness/the-middle-way

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9 Steps to Be a Thought Leader

Susan HarrowSusan Harrow writes:

So many people call themselves thought leaders now – but they aren’t. To be a thought leader takes some doing. It’s not so much about being original as it is about putting things together in an original way. It comes down to packaging your knowledge, skills, abilities, experiences, and yes, your thoughts in a way that makes you media worthy and worth listening to by your audience—a huge audience. Follow these nine steps to get going on the path to be respected, heard and reverberated out into the world.

Full story at: 9 Steps to Be a Thought Leader — and Become a Media Darling ׀ Susan Harrow | PRSecrets Blog.

Susan has some great ideas on how to achieve thought leadership, however, I think she leaves out one important point in her article: you have to document your work in a way that people can find it! Maybe I’m being Captain Obvious here, but while you read her article, think about how you can leverage business blogging and social networking to provide social proof of your thought leadership…

If this is all geeks to you comment below and asked me how you can get started! I have developed an efficient, cost-effective workflow that you can use as a platform for transformational thought leadership…

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Yes, I can help you with a website…

…but a website is only a small part of the transformational thought leadership process — I can also help you determine what you should blog about and how! Here are a couple of examples of websites I’ve done for clients recently. Click image to enlarge…

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How I apply David Allen’s ‘Getting Things Done’ to social media and ‘thought leadership’ marketing…

When I’m teaching social media, I don’t spend a lot of time talking about whether or not social media works for lead generation or thought leadership — that’s been pretty well established at this point. I usually start out my classes by saying that the single most important issue in social media today — especially for my students were who are mostly business owners or traditional marketing professionals — is ‘how do I add social media to my already overflowing plate and still get home for supper?’. Most of the people in my classes are struggling to keep up with e-mail let alone manage a blog, four social networks and an e-newsletter…

As a consultant, every minute that I spend on my own Internet marketing is a minute that I can’t bill to a client, therefore, I’ve had to force myself to become pretty efficient about how I do things like process e-mail, consumer information and published to the Internet. My constant inspiration in this process has been David Allen’s classic work ‘Getting Things Done‘. I recommend it to anyone who will listen. The heart and soul of David Allen’s book is this diagram:

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How I apply Getting Things Done [GTD] to social media and ‘thought leadership’ marketing…

Thanks to David’s methodology I use as many containers as I need and not one more. I usually handle information only once — especially if I can process it in 2 min. or less. Here’s an attempt to depict what my thought leadership process looks like:

image

If you’re looking for a way to become more efficient about how you develop and document your expertise, comment below or use the contact form to get in such. I’d love to talk with you about applying David Allen’s Getting Things Done [GTD] principles to your world…

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What is a blog?

What is a blog? It can be everything and it can be nothing. As the Bard said “Nothing is good or bad but thinking makes it so”. During my blogging career, I estimate that I have created between 15 and 20,000 blog posts on every topic from A-to-Z — most of them, unfortunately, ineffective…

And this is only my business blog...
And this is only my business blog…

In this next phase of my business I’m attempting to become more mindful and intentional about what I’m doing online and why in this post is an attempt to unpack blogging from that perspective; more mindfulness and awareness of why we actually do social media and what we can expect from the effort.

What blogging isn’t…

A get rich quick scheme. If you are thinking that this was one of those articles I think you’ll be happier somewhere else on the Internet. But if you’re looking for deeper insight into what blogging is from perspective of mindfulness and intention and what it can do for you then please read on… Continue reading “What is a blog?” →

The main thing is to keep the main thing the main thing, right? Here’s a minimalist workflow for content and thought leadership marketing that will help you get found when people are looking for you and what you do in the coming year…

tlwwflow

The beautiful thing about this simple workflow is that you have to do the reading anyway in order to maintain your expert status — why not turn it into thought leadership marketing? Also every tool is free and completely cross platform and it could all be executed from a $199 Chromebook. I explain here:

How could I explain this more clearly or make this post better? Comment below or use the contact form above…

Friend, mentor and client Nilofer Merchant posted recently about the problem of fragmentation:

It’s a fragmented world. And it’s only becoming more so. It used to be that when people wrote, they wrote more deeply. In the early days of the web (pre-twitter), I remember hand picking the few voices I would listen to and then putting them into my RSS feeder and checking for their essays. Essays, not tweets, were the way we shared what we were thinking. But as “content” has become more important to maintain a standing online, more and more people are entering into the fray. More and more people who may not even have a point of view to advocate but just want to participate in the conversation.

As content becomes more fragmented, you could try and compete with that by doing more and more, by curating other people’s content, by then running your content through Twylah, by having that “twitter magazine” come out which puts all your tweets and links in one place so that people can catch it if they missed each particular one.

Or you could do the opposite. You could go deep. You could be that voice that everyone listens to because when it speaks, it is so deep and rich that it’s worth slowing down to listen to. Sort of a Morgan Freeman voice, in the times of Justin Bieber bop. Maybe it will allow the light of an idea to be seen more clearly.” There’s more at the source: In a fragmented world, go deep – Nilofer Merchant

If I were talking with Nilofer, I’d gently push back on this one. ‘Going deep’ does not preclude using Twylah; rather, I think, the answer to fragmentation and ‘going deep’ is focus…

When I first started blogging I was not confident in my own skillset and my focus was a mile wide and six inches deep. My tagline was “Marketing, Sales and Technology for small business, non-profits and academic institutions”. It makes me laugh now because there are no dozen websites that can cover THIS landscape effectively. I used to curate anything and everything related to those topics sometimes posting over 20 times a day! I got traffic but it wasn’t really relevant and it didn’t get me customers. Over time, Nilofer helped me go deep and realize my ‘onlyness’ was really helping thinkers to become thought leaders through the use of a minimal toolkit for content marketing. Now my tagline is “content marketing for thought leadership” and I help experts get found when people are looking for what they do. By going deeper, I may lose the opportunity to develop a small business website but I might gain the opportunity to work with a TED Fellow like Nina Tandon which is much more rewarding in the long run. Now, too, I’m more confident in my onlyness, I only post a couple of times per week…

Nilofer and I have had this discussion before and I think we both agree: If our thoughts are going to resonate with our target audience we need to understand the questions they are asking and align our answers with their queries. If we position ourselves as the obvious answer to the questions of the people we want to attract, we will get found when people are looking for ‘that one voice’. It’s not good enough however simply to think deep thoughts; we need to let people know that we are thinking them. Nilofer is a great thinker on strategy but I direct my energy toward ‘thoughts, tools and tactics’ for content marketing and ‘thought leadership’ marketing; I think the answer here is not either/or it’s both/and. I don’t think Nilofer’s saying that Twylah is a bad thing and I think she’d agree you need to go deep thoughtwise AND master ‘thought leadership’ marketing toolwise because the two go together like peanut butter and chocolate — it’s just that mindlessly tweeting and retweeting doesn’t do much to add value…

In closing, here are the 3 tools I recommend for ‘thought leadership’ marketing:

  • Google Reader
  • WordPress
  • Twylah

Ed. 2019: The current version of this list would be:

  • Google News or Inoreader
  • WordPress
  • Buffer

I posted about them here just last week. They are the tools that will help you get found when you decide to ‘go deep’ and become the one voice [because it doesn’t matter how deep you go if no one can find you]…

In his epic book “Here Comes Everybody”, Clay Shirky writes:

We are living in the middle of the largest increase in expressive capability in the history of the human race. More people can communicate more things to more people than has ever been possible in the past, and the size and speed of this increase, from under one million participants to over one billion in a generation, makes the change unprecedented, even considered against the background of previous revolutions in communications tools. The truly dramatic changes in such tools can be counted on the fingers of one hand: the printing press and movable type (considered as one long period of innovation); the telegraph and telephone; recorded content (music, then movies); and finally the harnessing of radio signals (for broadcasting radio and TV). None of these examples was a simple improvement, which is to say a better way of doing what a society already did. Instead, each was a real break with the continuity of the past, because any radical change in our ability to communicate with one another changes society.

Shirky, Clay (2009-02-24). Here Comes Everybody: The Power of Organizing Without Organizations (p. 106). Penguin Group. Kindle Edition.

What good, though, is that expressive capability if people can’t find you when they need what you do? You need to be known!

The question is, though, for what should I be known? Everyone’s an expert! How do we know this? Seth Godin told us so long ago in his ebook ‘Everyone’s an Expert’ [About Something]…

So now you are an expert. I know it. You know it. It’s the rest of the world that may not know it. Yet. In my humble opinion however you did not get to this ripe old age of wherever you’re at without becoming an expert in something. The 10,000 hour rule is just that – Malcolm Gladwell hypothesized that it takes approximately 10,000 hours of practice to become an expert at something. Now think of all the things you are an expert at!

Here’s the problem, however: your area of expertise may be so narrow or specialized that no one in your town or county or even your state needs it. There are however almost 2,000,000,000 people on the Internet. Even if your expertise appeals to only one in 1 million people that still means there are 2,000 people who need you to guide them. The 10,000 hours you spent gaining your expertise probably means you’re pretty good thinker too. The challenge is you can be the sharpest knife in the drawer but if no one can find the drawer you’ll never get a chance to get out…

Chris Brogan says:

“As you now know, if you have no Google results, in a sense you don’t exist.

Brogan, Chris; Smith, Julien (2010-07-16). Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust (p. 161). Wiley. Kindle Edition.”

My good friend Dana VanDen Heuvel, a thought leader in his own right, says “there are thinkers and there are thought leaders. They both have a point of view. The thinker has a point of view that is limited by word-of-mouth but the thought leader is only limited by world of mouth.” Using the good, fast and cheap tools available on the Internet a thinker can make his or her thought leadership position searchable, findable, knowable, usable, and shareable. Because of all those ‘ibles’, they may actually become credible. Publishing your thought leadership position will give you a share of voice which may lead to share of mind and ultimately to share of market…
The first step in ‘being known’ is actually accepting the face that you ARE an expert and discovering your ‘onlyness’ as author Nilofer Merchant puts it in her book “11 Rules for Creating Value in the #SocialEra“:

The foundational element starts with celebrating each human and, more specifically, something I’ve termed onlyness. Onlyness is that thing that only one particular person can bring to a situation. It includes the skills, passions, and purpose of each human. Onlyness is fundamentally about honoring each person, first as we view ourselves and second as we are valued. Each of us is standing in a spot that no one else occupies. That unique point of view is born of our accumulated experience, perspective, and vision. Some of those experiences are not as “perfect” as we might want, but even those experiences are a source of ideas and creativity. Without this tenet of celebrating onlyness, we allow ourselves to be simply cogs in a machine—dispensable and undervalued.

Merchant, Nilofer (2012-09-12). 11 Rules for Creating Value in the Social Era (Kindle Locations 107-113). Perseus Books Group. Kindle Edition.

So now we have established the foundation of being known; you have to define your area of expertise and embrace your ‘onlyness’; only then can you take the next step. More next Tuesday…

Lots of good stuff on content marketing and ‘thought leadership’ marketing…

Lots of good stuff on content marketing and ‘thought leadership’ marketing…

Lots of good stuff on content marketing and ‘thought leadership’ marketing…

http://storify.com/e1evation/the-best-of-e1evation-for-this-weekend-8-12-2012

Some people like to make things overly complicated. Me? Sometimes I like to grossly oversimplify things and take them back to the basics. Example? ‘Thought leadership’ marketing. To my mind, if you want to be a thought leader there are only two things you need to do well:

  • Deepen your expertise through a continuous learning program
  • Document your expertise through blogging and social networks

Everything else is just details…

When it comes to effective business development, or marketing and sales again, I think there are only two activities you need to master:

  • Generating leads
  • Managing leads

Again, everything else is just details…

Whether you are a freelancer or running a large enterprise I believe there are 7 databases you must manage effectively to succeed. They are:

That’s all there is to it! If you can effectively manage these 7 databases you can go from reacting to your market to dominating your market.

Questions? Feedback? I’d be happy to expand/expound on any of these topics…

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How To Easily Include Images In Your Posts…

The logo of the blogging software WordPress. D...

I coach a lot of people on how to use WordPress effectively for ‘thought leadership’ marketing. One of the most important things to include in every post is a relevant picture. Why?

Go to the source: How to easily include images in your posts… | e1evation.

One of the greatest things about computing and the internet is the wide variety of “good, fast, and cheap” tools we have for ‘thought leadership‘ marketing. One of the worst things about computing and the internet is that if you are on your own, that means you have to be your own IT [information technology] department. You may or may not be up to that task…

Last year we celebrated the 30 anniversary of the first desktop computer from IBM. The thing that amazes me most about computers? Power? Yes, but the thing that amazes me MOST is that they haven’t really gotten easier to use! Most people don’t realize that the best day they have with their new computer is the first one and that as they install software, load and unload files, etc. their computer becomes slower and slower until the day they decide they need a new one and the process starts all over again…

If this resonates with you, you might want to use a tool I use called Tune Up Utilities 2012 — it keeps my computer running in top form so that every day with my computer is my best day because it’s always running at maximum capacity. You can download a free trial here and learn how to optimize your computer here:

You might also be interested in this post I did a few years back on how to keep your computer running as fast as the day you bought it [Note I recommended Tune Up Utilities then and still do; that is a testament in itself!]. If you the video and the posts seem intimidating, I can do it for you over the internet through “Personal Digital Coaching“. Comment below or use the ‘connect’ form…

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I talk frequently about curation and what a valuable tool it is. I teach my students and clients that the time to curate content like this is when you find the paragraphs you WISH you’d written and you can add value to the curated content in the process. Jeff Goins is one of the most influential writers in social media and he recently shared this:

The privilege of leadership used to belong to a select few. The social elite. The especially charismatic. The unbelievably successful.

You used to have to be the head of your own organization. Or carry a prestigious title. Influence was earned slowly over time. And few had access to it.

But now, that’s all changed.

Photo credit: Jorge Franganillo (Creative Commons)

In the age of ideas when the exchange of information is as easy as a click of the button, anyone can be a leader. In the traditional sense, leadership is dead, and influence has replaced it.

So what do you — someone who wants to lead — do?

Become a thought leader

There’s a war out there, old friend. A world war. And it’s not about who’s got the most bullets. It’s about who controls the information. What we see and hear, how we work, what we think… it’s all about the information!
—Cosmo, Sneakers

Start a blog. Launch a podcast. Begin recording videos of yourself and posting them on YouTube. Share your ideas with the world, and see which ones spread. This is what you need to do to see your influence grow.

In the age of the iPod, when we have instant access to gigabytes of teaching for free, the person with the best data (not the most) wins.

We don’t need more information. We need better information. We need compelling reasons to believe in a cause worth following. And those sharing them will be the leaders of tomorrow.

So where do you begin?

How about with collecting information? With becoming a learner (again)?

As they say, “leaders are readers.” But leaders are also conversationalists and event attendees.

They take people out to coffee and make friends at a party. Introvert or extrovert, they put themselves out there.

And if you want to lead, you will have to do the same.

An opportunity to lead (and learn)

Be honest. You don’t need more information. You need better discernment. I recently heard Alli Worthington share the following:

I hate it when people say they don’t know how to do something… Have you heard of Google?!

We all know this. Still, we struggle with knowing what information to believe or follow. So many choices, so little results. We just get paralyzed.

We need a process to curate. To figure out what works for us and what doesn’t. This is why I love organizations who demonstrate excellence of thought leadership not only through their example, but also through organized efforts to bring ideas and leaders together.

Source: How to Be a Leader in an Age of Information Overload | Goins, Writer

Me? I think Michael Moon of Gistics nailed it in his epic book Firebrands back in 1996. Moon hypothesized that we have now entered into a “5th Era” of man; the era of ‘trust networks’…

FifthEra.1.1

The potential that Jeff Goins describes is to use the “good, fast, and cheap” publishing tools available to us to become a ‘thought leader’ who heads up a trust network. If you’re intrigued by Jeff’s ideas but have no clue as to where to start comment below or use the ‘connect’ form; I offer the tools and the tactics – a ‘process for curation’ that can help you establish a thought leadership position through effective content management and content marketing…

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I’m a huge fan of curation as a means of attracting attention to your thought leadership position. Here’s a great perspective from HubSpot on the value of curation done well…

Curated content, or content aggregated from various sources into one comprehensive resource (be it a blog post, an ebook, a presentation, etc.) can be a valuable part of any marketer’s content mix. That said, the process of actually curating it isn’t easy.

There’s a misconception among marketers that curated content is lazy and unoriginal, but we think it’s the complete opposite. It takes time and careful evaluation to create quality curated content, and the result is oftentimes a very valuable piece of content that helps people seeking information on a given topic to cut through the clutter on the web and save time. After all, what’s better than one awesome resource? How about 15 awesome resources? All accessible in one place! There’s a reason art galleries are so popular.

So how can you take advantage of the power of curated content? Here are our top 10 ideas for great curated content.

Source: 10 Great Ideas for Valuable Curated Content

Go to the source if you want the 10 great ideas. Here are some of my greatest posts and screencasts on the topic of how to do it…
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Some of my ‘greatest hits’ on the topic of curation for content marketing…

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Some of my ‘greatest hits’ on the topic of curation for content marketing…

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This one goes out to all the WordPress.com bloggers

…that are using their blogs for content marketing and ‘thought leadership‘ marketing:

Here are some of the big takeaways:

  • Use Windows Live Writer or [MarsEdit if you’re a Maccie] to curate good content…
  • Use Zemanta to find related pictures, articles and metadata tags to engage readers…
  • Spend the money to get your own domain and apply it to your site…
  • Use the sharing feature to automatically post your new content to your Facebook profile or page, Twitter, etc.
  • Don’t forget the sharing buttons on every post and page if you want people to disseminate your content…
  • Put Twitter and Facebook widgets in your sidebar if you are using those tools [and you should be!]…
Ooops! Forgot to cover this;


Questions? Feedback? Comment below or connect above…

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I’m a big fan of effective curation for content marketing and ‘thought leadership’. My preferred platform is Windows 7 these days, but many of my clients prefer MacOS. I put together a little riff yesterday outlining how use 3 tools to effectively curate content on the Mac. In this screencast I cover…

Enjoy!

Questions? Feedback?

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If you want to be a thought leader on the internet, there are only two things you need to do really well…

Assuming that you’re already an expert of some sort — and according to Seth Godin we are ALL experts at something — the two main things you need to do are:

  • Deepen your expertise. In other words, get smarter by effectively managing the content you need to become even more of an expert at what you do…
  • Document your expertise. Simply put, let people know you know what you know…

Deepening and documenting your expertise may actually facilitate thought leadership by using a few “good, fast, and cheap” tools to get you a share of voice which may get you a share of mind which ultimately could get you a share of market…

I expound here:

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Monday is the day I normally post on my most important topic; blogging and content marketing for ‘thought leadership‘ marketing. As I was posting this morning, I thought it might be a good idea to do a screencast on the ‘mechanics’ of curation. You can see that post here…

Doing the screencast, there were so many times I referred to other aspects of curation that I decided to round them all up in the following Storify story so here it is in one place; almost everything I think I know about the artful curation of content using Twitter and Windows Live Writer along with a host of other tools…

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Every screencast I’ve ever done on the mechanics of curation!

Every screencast I’ve ever done on the mechanics of curation!

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Every screencast I’ve ever done on the mechanics of curation!

Every screencast I’ve ever done on the mechanics of curation!

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Every screencast I’ve ever done on the mechanics of curation!

Every screencast I’ve ever done on the mechanics of curation!

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Dana VanDen Heuvel, 'thought leadership' marketing…or how to be a thought leader in your industry without breaking the bank! Prepare yourself — I’ve been thinking about this one all weekend…

I had a chance to have lunch last week with Dana VanDen Heuvel, an internationally known ‘thought leadership‘ marketing expert who happens to live in nearby Green Bay. Dana and I travel in similar circles although his focus is more on strategy while mine is more on the mechanics of thought leadership marketing. Back in November I was trying to get my mind around content marketing and thought leadership and I asked Dana whether or not the two were synonymous. Either he didn’t have time to answer my question or you wanted me to figure it out on my own; in either case eventually I concluded that content marketing is a means toward thought leadership but the two are not the same. You can use content marketing to create share of voice on the internet but it’s the quality of your ideas that determine whether or not you ultimately become a leader by getting share of mind and share of market.

To me, thought leadership is the process of becoming and being known as the expert. In my oversimplified view of things that requires two activities; you have to deepen your expertise and detail your expertise or, get smarter and show people you’re getting smarter. IF you do that well they may actually follow your ideas…

Are you a wannabe thought leader? You can test the waters in this area for $17 per year using WordPress.com as your thought leadership marketing hub. The $17 will buy you a domain and the ability to map that domain to your free WordPress site. Then, all you gotta do is publish something…

Deepening your expertise

In in order to deepen your expertise I think there are three things you need to do

  • Use Gmail to manage your just-in-time information
  • Use Google reader to manager just-in-case information
  • Use Gist to track other thought leaders

Detailing your expertise

In order to demonstrate to people that you are an expert

  • Either create or curate your ideas in WordPress.com
  • Share the content you create or curate on Facebook, Google+, LinkedIn, Twitter, Paper.li, Twylah and MailChimp
  • Engage in conversations using HootSuite and/or NutshellMail

David Kanigan of davidkanigan.com is an example of someone who had done exactly what I recommended on his WordPress.com blog…

New to blogging — only 6 months in — and he is already rocking his site! His Alexa rank is currently 61,500 in the US — testimony to both the power of WordPress.com and his frequent posting [too bad that due to his work in the financial industry he can’t engage in business blogging]…

You could be a David, too, and take on the Goliath’s in your industry using the tools and tactics I mentioned above. Here are links to every tool and a few more…

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imho, here are the best tools for content management and marketing for thought leadership. All free, all cross platform…

imho, here are the best tools for content management and marketing for thought leadership. All free, all cross platform…

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imho, here are the best tools for content management and marketing for thought leadership. All free, all cross platform…

imho, here are the best tools for content management and marketing for thought leadership. All free, all cross platform…

http://storify.com/e1evation/content-management-and-marketing-for-thought-leade&#8221; target=”_blank”>View the story “Content management and marketing for thought leadership tools” on Storify]

Here is the way in which I use them…

'thought leadership' marketing, e1evation, llc
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Now, either you look at this and say “Ah, that makes perfect sense — why didn’t I think of that before?” for you look at this and say “What a fustercluck!?!?!?” In either case, I may be a resource for you. Either I can help you simplify your existing thought leadership marketing workflow or I can set it all up for you and teach you how to run it. It’s your call, but if you’re looking to establish a thought leadership position you have just run out of excuses…

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