Tag: Technology

I can’t say enough about Gist

Seriously! I’ve posted on Gist over a dozen times in the past few months — it’s that good! Remember this? I called Gist the ‘cherry on top of my social media Sundae’ back in February. The screencast features my ‘holy trinity’ of morning news aggregation; Google Reader, Feedly and Gist — Gist starts at about 5:25 [although the whole screencast is worth a reprise]…

Yesterday, I received notice that Gist was now available for another of my favorite tools, Google Apps! Here’s a quick overview…

All the Gist info I used to go to the website for is now available per contact at the bottom of every email adding ‘people power’ to every email I receive. I’ll still use the Gist dashboard every morning to see what my powerful network is up to, but this new Google Apps functionality is the bee’s knees…

btw, if you’re still stuck on Outlook, there’s been a Gist plugin for that too! Go to Gist.com and sign up NOW!

2

The Gist Gadget with Google Apps

via youtube.com

Sawheet! Gist continues to innovate…

Posted via web from e1evation, llc

0

What is Gist?

http://vimeo.com/moogaloop.swf?clip_id=9737959&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=00ADEF&fullscreen=1

via blog.gist.com

Posted via web from e1evation, llc

0

Finding & Closing Business Using Social Media

http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=aa-ispusingsocialmediatofindclosemorebusiness-100513091758-phpapp01&stripped_title=using-social-media-to-find-close-business

via blog.gist.com

Posted via web from e1evation, llc

0

I Tweet Therefore I Am

The fascination with Twitter has less to do with the number of users and everything to do with the ability to observe and study a notable online community of passionate short-form content creators and consumers. This is of course, not just any online community. Twitter is quickly becoming the lens into all that moves us as individuals and also as a global society.

Twitter’s simplicity is part of its brilliance. The ability to interpret, analyze and in turn, predict behavior, currently sets it apart from most other social networks. Twitter has become a human seismograph,  measuring and broadcasting the pulse of not just the Web, but also world and local events. News no longer breaks, it Tweets. And if you’re plugged-in to the human seismograph, you are part of a movement, one that defines trends and distributes information before the rest of the reverberations are felt across the rest of the world. You become part of the new information system.

In many ways, Twitter’s openness creates a new genre of digital anthropologists, sociologists and ethnographers.  Twitter users reveal the state of all things captivating attention and inspiring action, all in real-time. As new found social scientists, we learn everything. Most notably, we can pinpoint how Twitter, as well as Facebook, is transforming popular culture and the behavior that defines it.

via briansolis.com

Posted via web from e1evation, llc

0

Easy Posting for Blogging Experts and First Timers Alike

I´m pleased to share with ThePRLawyer audience another amazing tool for public relations and marketing professionals called posterous.com. This website is designed for just about anyone to post music, videos, pictures and content on the Internet just by sending an email. There are options for first-time bloggers with simple instructions to get started and more advanced options for seasoned blogging experts.

Getting started is easy, sign up by sending an introductory email to posterous@posterous.com with the option to attach files like photos or videos and voilá! The reply is almost instant and you are set up with your very own part of the information superhighway. A variety of platforms (up to 30!) such as Facebook, Twitter, Flickr, and/or Picasa can be integrated with your posterous. Once set up, you control where your information is going to be posted. It´s just that quick and easy.

Duct Tape Marketing´s John Jantsch explains the benefits for users by pointing out that “for many people, particularly those that rely on email as their primary communication and storage tool, this is a great way to create and curate content.” Jantsch also points out that posterous can be used as a hub for distribution with easy options to pick and choose what information to post and which platform it will be sent to.
via theprlawyer.com

Posted via web from Inside Posterous

I’ll be doing a webinar on using Posterous to establish thought leadership tomorrow at noon. It’s not too late to sign up…

0

Tool of the week: Gist

This week I fell in love with Gist all over again — it gives me a dashboard that shows what my network is doing online with little or no effort on my part…

Posted via email from e1evation, llc

1

[Lifestyles of the] Lazy and ‘low-bandwidth’ed

Almost every advancement in simplifying my social media toolkit comes from the simple fact that I do most of my news consumption and production with a 1Mb/s connection from a hundred year old farmhome in rural Wisconsin over a cellular modem. I simply have to be effective in order to be productive! My ‘low-bandwith’ lifestyle is actually a blessing in disquise…

Oh, that and I’m lazy so my toolkit is very efficient as well!

:-D

Posted via web from e1evation, llc

0

“Creating beats consuming”

Auren Hoffman has a great post on consuming vs. producing. He says…

“We are meant to be both creators and consumers. Today, however, most people consume far more then they create. Part of the reason for this is because being both a consumer and a creator at the same time is very difficult, and because goods and services have never been more accessible. But a healthy life is one that balances both creation and consumption.

When you consume you are often appreciating other’s work. You eat, watch movies, visit nice places, read books, and party. You vegetate to the sounds of your favorite musical artist on a wonderful couch while surfing Facebook on your beautifully designed laptop.

Creators do just the opposite: they strive to make something that others (or their future self) will appreciate. Creators toil, try different things, fail, and try again.” Source: Summation: creating beats consuming

…follow the link for the rest of his article.

It’s not hard to move from consuming content to producing content for your internet marketing. I’m working on a screencast to show you how Google’s Chrome, Shareaholic and Posterous can work together to help you make the transition from thinker to thought leader. Stay tuned…

0

Everyone’s an expert

This is the start of a new series on how to use “good, fast, and cheap” social media technology to become a thought leader on the internet. The first step to becoming at thought leader is to realize you are an expert — no one gets to this point in their life without being great at something! Your area of expertise my only interest .0000001% of the population but if you multiply that percentage by the current world population of 6,817,500,000 I guarantee you it is interesting to someone else somewhere in world.

If you live in a small town like Algoma, WI with a population of 3,500 it’s quite possible that your area of expertise does not interest anyone else in your town or even your county. However, if you use the “good, fast, and cheap” publishing tools we have at our fingertips today, you could become a globally recognized thought leader. Let’s face it — if it weren’t for the internet you probably wouldn’t know I exist! imho, effective blogging combined with social media usage is the key to finding your audience…

So let me guide you as you take your first steps toward thought leadership on the internet. Your first assignment is to read Seth Godin’s free ebook called ‘Everyone’s an Expert’ [just click this link if you can’t see the book below]. It won’t take long — it’s only 32 pages — but the most important part of becoming a thought leader is actually believing you have thoughts that are worth sharing. May I suggest you click the ‘fullscreen’ button? Read it now. Think about it. Stay tuned for part 2 in the series…

http://d1.scribdassets.com/ScribdViewer.swf?document_id=30698025&access_key=key-aogjwa7hc2h4ffszmsh&page=1&viewMode=slideshow

Now, did this help you or just confuse the issue?

0

How to Write Social Media Press Releases

http://d1.scribdassets.com/ScribdViewer.swf?document_id=2264754&access_key=key-6l3feiqff5hz8bx1k4t&page=1&viewMode=list

via scribd.com

Good stuff from the brilliant Brian Solis…

Posted via web from e1evation, llc

0

Where Small Businesses Get Online All Wrong

via feedproxy.google.com

Can it be that small business owners just don’t know what they want? What’s your opinion?

Posted via web from e1evation, llc

0

Facebook Now Commands 41% of Social Media Traffic [STATS]

via feedproxy.google.com

Ummm. Tell me again why I’d want to have a Facebook page? ;-)

Posted via web from e1evation, llc

0

Starbucks CEO on ‘luck’

“Life is a series of near misses. But a lot of what we ascribe to luck is not luck at all. It’s seizing the day and accepting responsibility for your future.”

Howard Schultz (1953 – ), American entrepreneur, chairman of Starbucks ” Source: Newsletter

0

Google Docs; the next generation

httpv://www.youtube.com/watch?v=6_hJ3R8jEZM&feature=player_embedded

You can read about all the new improvements here. Just a reminder! If you’re already using Google Apps for your organization, these improvements to your product have already been made free of charge…

0

Decluttering Google Reader

Image representing Google Reader as depicted i...
Image via CrunchBase

If you read this blog on a regular basis, you know that I’m a huge fan of Google Reader. Here’s a great post on what to do when you save too many feeds to Reader…

“If your Google Reader inbox has grown out of control, and you’re spending more time trying to keep up with the flood of news than reading about things you care about, it’s time for a little Google Reader spring cleaning.

Newsreaders like Google Reader are meant to help us read more content without constantly refreshing a list of bookmarks, in theory saving all kinds of time. If your Reader addiction feels more like a timesink than timesaver, it might be time to think about decluttering and reorganizing your RSS feeds for a more efficient reading experience. Today we’ll walk you through our favorite methods for pruning and organizing your feeds to get the most from your Google Reader experience without overloading yourself.” Source: How to Declutter and Streamline Your Google Reader Inbox – Google Reader – Lifehacker

Go to the source for some really great ideas that will help you be even more productive using Google Reader…

0

The answer is ‘both/and’

I’m always fond of saying that the answer is rarely either/or but both/and. Mitch Joel says the same thing here but in a slightly different way…

“Digital Marketing is not the silver bullet. Digital Marketing is not the only marketing a brand should be doing.

Branding works. Traditional mass media advertising words. Direct Marketing works. PR works. And every other niche of Marketing, Advertising and Communications still works too. It’s a matter of understanding the strategy of the brand, the marketplace of your consumer and then implementing a healthy strategy that will help you achieve your business goals and ROI. Yes, for some brands, that will mean a heavier focus on the Digital Marketing component, but it might also mean looking at your market from a different perspective. And yes, because of the growth of Internet usage and the multitude of new opportunities, Digital Marketing definitely deserves a seat at the adult table of a proper marketing mix.

Everything is “with” not “instead of.”

Some of the brands understand this so well. I’ve been in meetings where a CMO has shown me how their 30-second spot drives sales (and when they stop the TV advertising, the sales plummet) and how their Social Media activity keeps the interest and loyalty in-between and during campaigns. It’s that healthy balance that we all too often forget about. Just the other day (March 24th, 2010, to be exact), eMarketer had a news item titled, Combining the Strengths of Social and E-Mail, which stated:

“‘Even though people are spending more time using social media, they are not abandoning e-mail,’ said Debra Aho Williamson, eMarketer senior analyst and author of the new report, Maximizing the E-Mail/Social Media Connection. ‘The two channels can help each other, offering the opportunity for marketers to create deeper connections.’ More than four in 10 business executives surveyed by StrongMail said integrating e-mail and social was one of their most important initiatives for 2010, just after improving e-mail performance and targeting and growing opt-in lists.”” Source: Everything Is “With” Not “Instead Of” | Six Pixels of Separation – Marketing and Communications Blog – By Mitch Joel at Twist Image

When I spoke last week at the Ashwaubenon Business Association, I was chatting with a direct mail marketer afterward and I wanted to be sure that he understood — as I hope that you understand — that I don’t advocate stopping ANY traditional marketing methods that are working for you. Just add the social media ones that make sense!

Related articles by Zemanta
0
0

Let your customers lead the way

Lessons from 1-800-Flowers…

httpv://www.youtube.com/watch?v=hk1Xg3zR4rE&feature=player_embedded

0

Google Apps. Again.


Image via Wikipedia

Matt Silverman of Mashable does a much better job of explaining what I’ve been trying to tell you for years…

“Google Apps for business has a number of benefits over traditional business IT and desktop software. Using the full suite essentially places all of your data and entire workflow in the cloud, meaning you can access it all anywhere, any time, from any Internet connection.

At $50 per year per user, the fully integrated apps system is certainly cost-effective, and even adding the free versions of Gmail (Gmail), Calendar (Calendar Tweet), and Google Docs (Google Docs) into your workflow can keep your employees coordinated.

For more casual users, or even those who might not be acquainted with Google Apps, here’s a guide to how the software can benefit your small business.” Source: The Small Business Guide to Google Apps

Please go the source for his excellent overview…

Related articles by Zemanta:

Reblog this post [with Zemanta]
3

I talk to strangers

Thread Heads meet Micki | SXSW 2008 - Austin, ...
Image by Moth via Flickr

The social media elite are gathering in Austin, TX this week for SXSW. Here’s a reminder for the rest of us…

“No matter how shy you think you are, the person next to you may be even more shy. So be the one to break the ice, and just say hello. Start up conversations with the person in line behind you, with the person walking down the hall near you. Smile and make a comment about the long, long walks between sessions or the beautiful sunshine outside that everyone is missing. I met a guy from Belgium as I walked back to my hotel yesterday and got some wonderful insight into how others perceive our country and our conferences.” Source: 10 More Tips For Enjoying SXSW – WebWorkerDaily

Me? I’m one of those guys that usually talks to strangers. It’s fun. Sometimes it’s rewarding. Last week, while stranded in Detroit, I struck up a convo with a guy named Marty who was my twin separated at birth from a business standpoint. Coincidentally, we were joined my a mutual friend who also ended up being stranded [thank God he had a pass to the Delta Sky Club and could get us in for the rest of the day!] at the Detroit airport until later that evening. Try it! It’s an interesting way to pass the time and sometime, just sometimes, it can be really rewarding. You just have to make the first move…

Related articles by Zemanta
0

Start a Blog at WordPress.com.

Up ↑