Top 10 Ways To Use Pinterest To Grow Your Business
Are you a pinterest user?
As the 3rd most popular social network site in the United States, having an active Pinterest strategy should be a priority for your small business. If you aren’t quite sure how exactly Pinterest can work for you, here are 10 great ways to use Pinterest for your small business, courtesy of Karen Leeland.
The primary way I use Pinterest is to find and share great visual content. I can use it to find the right image or infographic for my post but having created a post that has rich visual content, I also want to use Pinterest to share that content from my blog so that it drives people to my website. Make sense? Questions? Feedback?
When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest
When trying to get found on the internet, leave no stone unturned. Learn not only how but when to share:
There are many tools you can use to gauge your timing. HootSuite’s functionality enables you to automatically schedule your Twitter, Facebook, and LinkedIn updates based on your followers’ engagement patterns. A great app I just discovered called SocialBro analyzes the timelines of your followers and creates a “best time to tweet” report that tells you when you should be tweeting to maximize retweets and replies. Topsy, an app that has been around for a few years, performs social network trend analysis. Timing+ helps you decide when it’s best to post on Google+ by evaluating your historical post data. SocialFlow uses real-time data to understand the constantly changing interests of your audience and maps your content to the windows where you’ll get the most attention.
via When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest (Infographic) – Yahoo Small Business Advisor.
Remember to post anything really good to your blog first and then share it from there…
5 Cool Tools for Archiving Social Media Posts
Tammy Kahn Fennell has a nice post here:
Whether you’re actively posting or just browsing through your social streams, things move pretty fast. A post is often there one minute and gone the next. With hundreds of millions of status updates and tweets sent every day, finding them later is next to impossible. Here are 5 tools to help you hang on to those updates through archiving social media posts you’d like to save.
Do check out her original post here: 5 Cool Tools for Archiving Social Media Posts.
I’d like to suggest that the best of them all is a tool that did not make her list. It’s a tool with a name so silly I fear that many will not take it seriously, but it’s called RebelMouse… Continue reading “5 Cool Tools for Archiving Social Media Posts”
Effective Social Media in 30 Minutes a Day
Source: visual.ly via Todd Lohenry on Pinterest
Guy Kawasaki has a clever quote on Inbound Marketing. It goes like this:
“If you have more money than brains, spend it on outbound marketing but if you have more brains then money, spend it on inbound marketing”.
Let’s take a look at inbound marketing HubSpot style…
Source: blog.hubspot.com via Todd on Pinterest
With all due respect to Guy, inbound marketing may be smarter, but many of the top tier inbound marketing ‘suites’ still carry a hefty price tag. Here are 4 that emphasize content marketing and curation that come to mind [listed most expensive first]:
- All-in-One Marketing Software | Inbound Marketing with HubSpot
- Content Curation & Online Marketing Solution – Curata
- Share Ideas that matter | Scoop.it
- Content marketing software to find and share great content | Intigi
My own ‘e1evation workflow‘ on the other hand costs less than $25 per year if you know what you’re doing and all the products used meet the following criteria:
- Best in class
- Free or freemium
- Completely cross platform down to the smartphone level
Great inbound marketing doesn’t have to cost and arm and a leg. Comment below or connect with me so we can talk about how this applies to you and your situation. Remember, the key is to get found when people are looking for you and what you do and that doesn’t need to cost an arm and a leg!
- How to Succeed at Inbound Marketing and Then Totally Fail (business2community.com)
- How To Succeed At Inbound Marketing And Then Totally Fail (cmo.com)
- Putting the Content in Content Marketing (business2community.com)
- The Laws of Attraction: How Smart Inbound (Internet) Marketing Works (business2community.com)
- The Power of Influential Content in Inbound Marketing (business2community.com)
- 4 Simple Tips For Ensuring Inbound Marketing Success (weidert.com)
- Top 5 SEO Tips For Inbound Marketing (business2community.com)
- Infographic: The Inbound Marketing Process (marketingtechblog.com)
- Inbound Marketing: Fundamentals of Business Blogging (business2community.com)
- Big Data, The Key to Enterprise Inbound Marketing (business2community.com)
Friend and client Nilofer Merchant just published a new book “11 Rules for Creating Value in the #SocialEra”. In Chapter 7, “Capture” she talks about one aspect of what she calls ‘levers of value’ and how social can be used to create and deliver work…
Work is freed from jobs. This means that human resources change when most of the people who create value are neither hired nor paid by you. And competition has changed so that any company can achieve the benefits of scale through a network of resources: for example, designing a product from anywhere, producing it through a 3-D printer, financing it communally, and distributing it from anywhere to anywhere.
Merchant, Nilofer (2012-09-12). 11 Rules for Creating Value in the Social Era (Kindle Locations 665-670). Perseus Books Group. Kindle Edition.
Along those lines, I want to share a couple of tactics I use to get other people to do my ‘Personal News Aggregation’ work by creating what I refer to as a ‘Personal News Agency’…
In this screencast I focus in on examples using Twitter, Pinterest, dlvr.it and Twylah to create Search Engine Optimization [SEO] value for your website by leveraging the things other people share…
UPDATED 10/8/2012: Hey, in the video above I struggled with getting an rss feed from Twitter. Thanks to @socmedsean, here’s how to do it:
Okay…here are the details. Start with getting your RSS feed. Twitter still provides access to their RSS feeds via the following URL:
Twitter allows you to customize your search queries by adding certain parameters. Check out this great post on Sociable.co to learn about the Twitter RSS parameters. Basically, by customizing the RSS search, the following RSS search gives me all of my tweets:
(the %3A is the URL encoded representation of the @ symbol)
and I can further refine that RSS search to only show those tweets that include “http”…which means that the search would return all of my tweets that also included links
(the %20 is the URL encoded representation of a space)
and finally, I could further refine the search so that it didn’t include retweets by simply telling the search to exclude any tweets with “RT” in them.
NOTE: The order in which I put the parameters is very important. The from has to come last or it didn’t work properly and the %20s are critical. If your feed isn’t working, check that it is similar to mine above.
via Shhh…Don’t Tell. You Can Still Post Your Tweets to Other Platforms | Social Media Today.
Comment below or connect with me so we can talk about how this applies to you and your situation — I can show you how to deepen your expertise using the strategies and the tactics I talk about in the screencast…
By the way, I highly recommend Nilofer’s book!
The ever brilliant Heidi Cohen shares this:
Pinterest is the fourth largest source of traffic in the world according to data from Shareaholic. Pinterest’s traffic has doubled since May making it an important entryway to your business.
Since the beginning of 2012, Pinterest has passed other social media platforms including LinkedIn, Google+, YouTube, Twitter and StubbleUpon, in terms of the amount of traffic it refers to other sites. Additionally, Pinterest refers more traffic than Bing and Yahoo. (Here are nineteen other reasons to use Pinterest with charts.)” Get the rest here: Pinterest: The Best New Source of Traffic [Research] | Heidi Cohen.
I don’t want to poison your well, but take a hard look at this infographic and then scroll down to my comments below…
5 steps to make your social content great [infographic] – Holy Kaw!.
For the most part, I agree these are 5 important steps, but I think the sequence is way out of whack. For example; how can you brainstorm if you haven’t pondered the market. Me? I think if the objective is to be in alignment with your customer’s value demand the sequence should go like this:
- Ponder the market
- Big idea
- Plan delivery
- Create and Share
- Kick ass! [I think my friend Nilofer would insert that!]
I don’t know — I’m just a humble internet mechanic! What do you think?
How to make your blog more ‘pinteresting’…
Afraid it’s a massive time suck? Here are two ideas for having your Pinterest cake and eating it too…
…that works hard for you! From time to time, the clouds part and I realize that someone else may benefit from an approach that I’m taking. I put together some thoughts on tools and tactics in the screencast above. Here’s the Pearltree:
[View the story “Just in case you missed this for 6/7/12” on Storify]
Just in case you missed this for 6/7/12
Storified by Todd Lohenry · Thu, Jun 07 2012 10:16:37
I find a lot of helpful infographics. Here’s another one…
Go to the source if you need a bigger version: Flowchart: How to Develop a Social Media Strategy
In Monday’s epic post I mentioned the UM Dartmouth study on the death of blogging. Here’s the response I should have written if I were as smart as Gini Dietrich of Spin Sucks…
When I speak to CEO organizations, I typically run through a series of quick slides that show where technology is right at this moment.
For instance: There were 107 trillion emails sent last year, Facebook is at more than 900 million users, Pinterest is closing in on 15 million users, and there are three billion videos streamed on YouTube every day.
I do this to show how many people are using the web, to preempt the “My customer doesn’t use the Internet” conversation (yes, I still hear that).
But the stat I want to talk about today is the number of blogs on the Internet. According to Technorati, there are 158 million blogs floating around, which is partly why I’m so surprised to keep reading that blogging is dead.
I get it. It’s not an easy think to keep up. My guess is many people or companies say, “Let’s start a blog!” and then do nothing with it after a month or two because it’s so labor intense.
So, let’s say for argument’s sake, half of those blogs never see the light of day, either because they’re abandoned or no one reads them because they’re too self-promotional. That leaves us with 79 million blogs, which isn’t a small number.
USA Today reported this morning that more companies are abandoning their blogs in favor of Facebook, Tumblr, and Twitter.
Add to that, the University of Massachusetts Dartmouth released a study earlier this year that says the percentage of companies that maintain blogs fell to 37% in 2011 from 50% in 2010, based on its survey of 500 fast-growing companies listed by Inc. magazine. Only 23% of Fortune 500 companies maintained a blog in 2011, flat from a year ago after rising for several years.
So, I see. Based on Wall Street and fast-growth companies, blogging is down, and now it’s time to claim the whole blogosphere is dead.
Here’s the thing, though. Those companies aren’t blogging because it’s hard. It’s hard to generate good content even once a week. It’s hard to cultivate a community. It’s hard to grow traffic. It’s a thankless job most days. So people throw something up there that talks about how great the company is, if only to check off “blog today” from their check list.
And the blog fails.” Full story at: Is Blogging Dead or Are Companies Not Trying Hard Enough? | Spin Sucks
Go to the source if you want the rest of Gini’s perspective…
Thanks, Gini, for connecting the dots in a way that makes sense. Me? I always tell my clients that blogging is one of those things that takes more time than money and the organic Search Engine Optimization [SEO] is better than paying for Search Engine Marketing [SEM]. Gini, however, did a much better job deconstructing the UM Dartmouth study…
- Corporate Blogging Hits the Skids (marketingpilgrim.com)
- Corporate Blogging Declines As Twitter, Facebook Take Over [STUDY] (mediabistro.com)
- Reasons why big companies should be blogging (adigaskell.org)
Getting More Out of Pinterest
Getting More Out of Pinterest [Infographic]
Go to the source if you’d like to read the article…
Twitter, Facebook, LinkedIn And The Social Media Bill Of Rights [INFOGRAPHIC] – AllTwitter
- The Ultimate Cheat Sheet for Mastering LinkedIn (hubspot.com)
- How Facebook, Twitter can make or break your job hunt (wtvr.com)
- For Crying Out Loud, Why Aren’t You Using LinkedIn? (dialogueofone.wordpress.com)
- LinkedIn, But Out of Your Network? (business2community.com)
- The Value of Being LinkedIn [Infographic] (socialtimes.com)
The Coming Prosperity
Just got the signoff on a new site launch for new client Philip Auerswald of George Mason University and the Kauffman Foundation. His new book The Coming Prosperity is out today and we worked hard together to move his site from Blogger to WordPress and implement this Pinterest-style theme from Shaken & Stirred. Click the image to check out Philip’s new site and while you’re there, be sure to buy the book! :-D