Tag: New York City

Image representing LinkedIn as depicted in Cru...
Image via CrunchBase

First Impressions

First, your headline matters. It’s what people see when they accept your invite, and it’s probably the fastest first impression one receives. If you work for a company, put that name in the headline. When I don’t see a company name, I wonder if you’re solo.

Your Summary

Here’s where I think the most work can be done. When I look at my profile, I think it’s a bit long, but otherwise, I’ve done the following:

  • Lead with what I do most.
  • Lead with the type of business I want to do.
  • Move into the reasons why you’d do business with me.
  • Move from there into all the nuances of what I do.

In every case within the summary, your plan should be to write from the mindset of the prospective employer (or client), such that when they read it, they think, “I need to hire this person.”

Tip: refresh your summary every two weeks.

via chrisbrogan.com

Thanks, Chris, for posting this. My LinkedIn profile is the ‘red headed step child’ of my social media empire! If you’re like me, you can follow the ‘via’ link above to spiff up your profile…

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My first (solo) Guest Post on Mashable
Image by cambodia4kidsorg via Flickr

Anyone who wants to rank socially networked cities is going to be in for a fight. But the brave souls at Men’sHealth aren’t shying away from a tussle, placing the top 100 most socially networked cities in order for all to see.

How did they do it? It appears to be a fair and scientifically valid procedure. First, Men’sHealth figured out each city’s LinkedIn and Facebook users per capita, and then tapped the NetProspex marketing database to figure out each location’s amount of overall Twitter usage.

Not stopping there, the next step was to consult online ad network Chitika to quantify traffic from MySpace, Friendster, Reddit and Digg, and finally, SimplyMap helped determine the percentage of households using chat rooms and blogs.

The list below is as much a study of how to find this information as it is a valid assessment of which city has the bragging rights to calling itself The Capital of Social Networking. Speaking of capital, who knew our nation’s capital, Washington, D.C., would be at the top of the list, or that Milwaukee (#45), the location of Mashable’s humble Midwest Test Facility, would rate higher than the mighty New York City (#53), home of Mashable HQ?

See how your city ranks, and feel free to trash-talk those other lesser bergs in the comments.

via mashable.com

You can follow the ‘via’ link to see where your city ranks, but if you’re from Northeast Wisconsin, don’t bother! Green Bay and Appleton aren’t on the list. How do you feel about that? Does that mean social media is still a breakout strategy for you or does that make it officially a waste of time in your mind?

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Now Cheryl Cole Fans Can Check-In To Billboards

L'Oreal Elnett, now promoted by Cheryl Cole
Image by shahid1618 via Flickr

Brands have moved quickly to incorporate Facebook Places into their advertising strategy, with the latest campaign urging people to “check-in” to billboards across the UK for singer Cheryl Cole.

TechCrunch reports that the campaign, designed by media agency MediaCom and Polydor Records, gives fans a chance to win two free tickets (plus travel and hotel) to one of her X Factor shows.

There has long been an alliance between mobile and outdoor in the advertising world. For several years many advertising posters and billboards have been built with QR codes or Bluetooth receptors to enable consumers to download more information. Location check-in is a natural evolution, as smart phones becoming increasingly widespread. The Cheryl Cole billboards are among the first for Facebook Places, but a similar concept was used earlier in the summer when Gowalla users were invited to “check-in” to a giant billboard for the New Jersey Nets in New York City.

Other innovative uses of Facebook Places since its launch in August include a marketing campaign for the University of Kentucky, singer James Blunt using Places check-ins to reward concert goers with free music downloads, and a scavenger hunt in San Francisco for Giants baseball player Tim Lincecum.

via allfacebook.com
Hmmm. Billboards and social media. Interesting combo…
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