What is the power of YouTube?

Español: Logo Vectorial de YouTube

One of the powers of YouTube is to create commercials that people actually WANT to watch and distribute while avoiding the constraints of television advertising which most people ignore anyway!

Make no little plans…

Daniel Hudson Burnham
“Make no little plans. They have no magic to stir men’s bloodand probably themselves will not be realized. Make big plans; aim high in hope and work, remembering that a noble, logical diagram once recorded will never die, but long after we are gone will be a living thing, asserting itself with ever-growing insistency. Remember that our sons and grandsons are going to do things that would stagger us. Let your watchword be order and your beacon be beauty. Think big.”

Daniel Burnham, Chicago architect. (1846-1912)

If you’re not familiar with the name Daniel Burnham, you can find him in the Wikipedia;

Daniel Hudson Burnham, FAIA (September 4, 1846 – June 1, 1912) was an American architect and urban designer. He was the Director of Works for the World’s Columbian Exposition in Chicago. He took a leading role in the creation of master plans for the development of a number of cities, including Chicago and downtown Washington, D.C. He also designed several famous buildings, including the Flatiron Building in New York City and Union Station in Washington D.C.

Read more here

There Is Nothing Missing…


Beautiful soul Jennifer Pastiloff shares:

I feel like I’m about to write copy for an antidepressant commercial. Are you depressed? Trouble sleeping? Find you can’t focus? Find you’re feeling down when you have no real reason to, and, in fact, anyone would think you’re insane for admitting it?

I’ve been struggling lately. And it’s a little overwhelming.

That’s what I have done. Or what I want to do. Try to put down some of my load: in a parking lot, in a blog post. Anywhere, really.

I suffer from depression. Or I have suffered. Which is it? Past tense? Present?

Let me be frank: I’m slipping a little lately. So is it present tense? Do I acknowledge it, then shift my thoughts, creating new mantras, such as, “I am happy! I am free of depression!” or do I sit quietly on this airplane and contemplate it?

What does that even mean — depressed? Is it something I’ve been told (yes!) or something I know deep in the labyrinth of my body, in my DNA (also yes)?

For as long as I can remember, I’ve felt a certain sadness I could never explain to anyone: a dead part inside of me that made me pretend I was sick and stay home from school (even in kindergarten) so I could eat cream cheese and olive sandwiches and watch TV with my mom. During college, I would leave NYU during the weekends to go home to Cherry Hill, NJ, an hour and a half ride on the Peter Pan Bus, so I could be at home, safe from the slick world of New York City and from feeling anything except hunger. Perhaps that’s how I fell in love with anorexia; it allowed me to stop feeling such nothingness. I replaced nothingness with anxiety and hunger, but I no longer felt depressed.

The point is, my life is pretty great. I’m happily married. I’m successful. I’m healthy. So, what is it? What is this demon?

Go to the source of this quote: There Is Nothing Missing: The Epiphany That Helps Me Cope With Depression

I’ve been learning a lot about ‘nothing’ along these lines lately as in ‘nothing is wrong with me anymore‘ and now ‘there is nothing missing’; both good mindful meditations…

I’m no @popsdigital but even a blind squirrel finds a nut now and again. A chilly New Year’s Eve walk along the breakwater yielded this gem featuring the Algoma lighthouse…

Click the image to enlarge…

Hurricane Sandy might be gone. But the devastation is ongoing. Please lend a helping hand.


via Hurricane Sandy might be gone. But the devastation is ongoing. Please lend a helping hand..

Have an Adventure (or Two) Every Day

Greatist – Health and Fitness Articles, News, and Tips

via Poster: Have an Adventure (or Two) Every Day.

9 Disturbing Side Effects of Soda

Just in case you missed this:

If you’ve been reading health magazines and websites for any length of time, you’ve read a litany of reasons why soda is bad for you. It’s nothing but sugar water. It’s devoid of any nutritional value. It leads to obesity and diabetes. But we’ve dug up nine other disturbing facts about what soda does to your body, besides packing on the pounds, that don’t get much attention in broader discussions about soda and its impact on your health.” Get more here: via facts about soda | 9 Disturbing Side Effects of Soda | Rodale News.


Breathe. Presented by Imago Fly Fishing. from Imago Fly Fishing on Vimeo.

Thanks, David Kanigan!

There is a way through everything

Melody Beattie writes:

There is a way through everything.

Action: Ask for guidance. Then wait patiently and calmly. Be open to the answer coming in many shapes and forms. A friend may call. You may get an idea. There is so much power in asking, because asking the question opens our heart to the answer. Don’t overlook the simple steps. There is a lot of power in simple solutions. Discover what feels right to you. Sometimes the silliest solution – a smile, a willing attitude  will move mountains.” via July 2 | Language of Letting Go.

Get Vegucated


Room with a view…

The view from my wife’s room in Amalfi, Italy. Sigh… :-/

Enjoying the Little Things

Happy Family
“Author Dan Millman says, “The key to happiness isn’t in seeking more, but in developing the capacity to enjoy less.”  How true!  Enjoying the little things and teaching your kids to do the same enlarges the soul and uncorks the wellspring of joy.  Some examples are:

  • Taking in a sunset as a family
  • Going on a picnic
  • Fishing
  • Bike riding
  • Looking at leaves under a microscope
  • Laying out in the backyard and identifying the constellations

The possibilities are endless.  Commit to do one simple and fun thing with your kids for the next four weekends…and enjoy!” via Enjoying the Little Things | All Pro Dad Blog.

Tumblr David Karp is no doubt breathing a huge sigh of relief as I’m officially announcing today I was may have been wrong about Tumblr…

Back in 2009, I was on the right track. I was very into Tumblr and the cool stuff they were doing but along came a bso [a ‘bright shiny object’] in the form of Posterous. I spent a very happy year with Posterous over the course of a 2.5 year period [don’t miss what I just said!]. Recently, I’ve been looking into Tumblr again and wondering why I ever left!

Recent experimentation with Tumblr has left me very impressed — in fact, I think Tumblr is the perfect curation tool for much of the work I do. While I’m still researching Tumblr’s Search Engine Optimization [SEO] benefits, I’m giving an early thumbs up to Tumblr as part of my blogging workflow. Again…

<script type="text/javascript" src="

Mea culpa, mea culpa, mea maxima culpa…


[&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;a href=”

Mea culpa, mea culpa, mea maxima culpa…

http://storify.com/e1evation/dollar-i-ve-posted-about-tumblr&#8221; target=”_blank”&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;View the story “!@#$ I’ve posted about Tumblr” on Storify&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/a&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;]&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;br /&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;h1&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;!@#$ I’ve posted about Tumblr&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/h1&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;h2&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Mea culpa, mea culpa, mea maxima culpa…&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/h2&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;p&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Storified by Todd Lohenry &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;middot; Fri, Apr 20 2012 15:48:15&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/p&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;h1&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Some of my greatest Tumblr hits…&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/h1&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Hmmm. I think I may need to rethink Posterous… | e1evationI’ve been a fan of tumblr for a long time, but the fact that Guy Kawasaki chose Posterous for his ‘Holy Kaw’ blog got me thinking and tes…&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Tumblr Leaves Posterous in the Dust [?!] | e1evationImage via CrunchBase Rising social media rockstar Kelly Neuville of Envano sent me an article from ReadWriteWeb [you can follow the ‘via’…&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;John Mayer, Katy Perry Agree: Tumblr Crushing Posterous | e1evationvia observer.com Hmmm. I’m a massive Posterous fan – it truly has changed my life, my business and my workflow. I do, however, have to do…&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Blogging platform Posterous takes preposterous swipe at Tumblr | e1evationDirect attacks and unprovoked hostility are usually reserved for gossip blogs, not the people who make the platforms that power them. But…&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Tumblr Now Has More Blogs Than WordPress.com | e1evationvia mashable.com What does this mean? Stick around – I’ll be breaking it down for you real soon. You can follow the ‘via’ link above if y…&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;12 Essential News Media Tumblrs You Should Follow | e1evationvia mashable.com The world is all a Twitter about Tumblr, so I just took another look at it to see if there’s something I’m missing. Ther…&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Two tools I ‘fired’ from my blogging workflow in 2011 | e1evationIt’s not me, it’s you…&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;h1&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Things that got me thinking…&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;nbsp;&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/h1&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;undefinedTumblr&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;How Tumblr Helped Put My Site on Top : @ProBlogger http://twy.la/JbTuAIe1evation&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;5 Ways To Use Tumblr To Increase Traffic To Your Website : Innovation :: American Express OPEN Forum http://twy.la/IcRkO3e1evation&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Tumblr Reels in Big Traffic, Now 8x More Page Views Than http://Wordpress.com http://twy.la/HXSIBue1evation&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;How to get Tumblr Traffic http://twy.la/JeSaZ4e1evation&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;undefinedMshcdn&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;

On the seasons of life…

“No matter how difficult the situation is, it won’t last forever. What follows the night is the day; what follows the winter is the spring.”―Tony Robbins

via On the Road with Oprah’s Lifeclass: Insights, Inspiration, and Getting Real with Tony Robbins « Positively Positive.

If your happiness is based on always getting a little more than you’ve got…

Seth Godin

…then you’ve handed control over your happiness to the gatekeepers, built a system that doesn’t scale and prevented yourself from the brave work that leads to a quantum leap.

The industrial system (and the marketing regime) adore the mindset of ‘a little bit more, please’, because it furthers their power. A slightly higher paycheck, a slightly more famous college, an incrementally better car–it’s easy to be seduced by this safe, stepwise progress, and if marketers and bosses can make you feel dissatisfied at every step along the way, even better for them.

Their rules, their increments, and you are always on a treadmill, unhappy today, imagining that the answer lies just over the next hill…

All the data shows us that the people on that hill are just as frustrated as the people on your hill. It demonstrates that the people at that college are just as envious as the people at this college. The never ending cycle (no surprise) never ends.

An alternative is to be happy wherever you are, with whatever you’ve got, but always hungry for the thrill of creating art, of being missed if you’re gone and most of all, doing important work.

via Seth’s Blog: If your happiness is based on always getting a little more than you’ve got….

English: Mashable.com logo as of late 2008

According to Mashable,

schools are on a short list of organizations that have been notoriously slow to adopt emerging tech. But within the last few years, as social media becomes more integral to students’ lives, educational institutions are finally catching on, and catching up.

When it comes to higher ed, there are not only opportunities for digital learning, but digital marketing too. Some schools have taken the reigns on both sides, with mixed results…

Source: How Higher Education Uses Social Media [INFOGRAPHIC]

Enhanced by Zemanta

Never Forget, Choose To Live!

The north tower (1 WTC) of the World Trade Cen...
Image via Wikipedia
Mastin Kipp of The Daily Love shares a healthy perspective on 9/11…

Today is September 11th, 2011. 11 years ago this date had no significance, but on this 10th anniversary of the Twin Towers falling, 9/11 is a date that will live with us for the rest of our lives as a day that changed us, forever.

The events of that day are a reminder to us of what happens when fear, separation, anger and hate manifest in the real world by actions of human beings.

We beings are capable of such greatness, such inspiration and beauty and yet we are also capable of great acts of terror, genocide and worse.

I went back and watched a lot of the footage from that fateful day in September and, now, 10 years later I still cannot fathom the shock, horror and terror that went down that day. All kinds of acts of darkness are perpetrated on a daily basis and have been since the beginning of man, but what happened on 9/11/01 was big, loud and in all our faces. My heart still yearns, still weeps, and still cries out in rage watching the images of those burning towers.

The numbers 9/11 has been associated with human darkness and evil manifest. And while it is beyond appropriate to be wide awake to what happened on that day that we will never forget, I would like to suggest a new meaning.

Many people died on 9/11. People from all walks of life, financial backgrounds, faith systems, race, gender, and sexual orientation died that day. That day, there were no countries; there were no borders; that day we all wept as citizens of the world as we witnessed the events of the day.

I’ll be the first to admit that I have lived in fear ever since. It’s been a subtle fear. I have felt vulnerable and a subtle uneasiness whenever I fly. To know that things like that can happen in real life and not just movies changed my life forever.

But this year I am deciding to step out of fear. Life is for the living. Those who participated in the acts of that day will have won if we continue to live in fear.

Fear is what they wanted from us and fear is what they got. But no more. Not from me. And if you have been living in fear, then I hope not from you either.

Instead of 9/11 being numbers that remind of how so many died, let us honor those that died and let’s make 9/11 remind us of how we are going to live.

Life is short and we don’t know how long we have; 9-1-1 is an emergency number; let us make it an emergency to live our dreams out loud. I would venture to make a bold claim that it is UNPATROTIC to live in fear. Our Founding Fathers are cheering us on as we step back into creating the American Dream and as we peel back the layers of fear that have been placed there for 10 years and reinforced every year since.

We have been given the right to the pursuit of happiness.

We cannot pursue what makes us happy from a place of fear. If we really want to pay back those that brought down the Towers, then let’s get busy living our dreams and shining our Light. Those dark acts cannot hold us back. We must remember the terror of that day, but not dwell on it. We must always remember and honor those that died that fateful Fall day, but not stop our lives in the process.

Life is for the living.

I say that from now on we declare September 11th as a day we will all live free from fear and honor those that died by living FULLY in pursuit of what makes us happy.

This has been the hardest and most emotional blog I have ever written. I am overwhelmed with the weight of the events of that fateful day in September and at the same time I am inspired by the American Spirit to overcome, to persist and to shine when all seems dark. All of the world wept for us that day and they are weeping for us again, today.

Let us never forget what happened. And let us never let those that seek to instill fear into our lives win. Let us LIVE OUTLOUD, let us DECLARE OUR LOVE and let us love one another.

Today, there is no male or female, there are no religious differences, no gay or straight, no race division; today we are all citizens of the world collectively as one honoring those that died by choosing to live.

I am honored to be with you on this day. Let’s make our lives GREAT!

His perspective is much better than mine. Me? I think we’ve forgotten the lessons of 9/11 and that we have the attention span of gnats when it comes to something important like this. What are your thoughts today?

…does a great job of inventorying social media tactics and tools…

Questions? Feedback? Make a comment or use the contact page…

Nilofer Merchant is a kick-a$$ woman from Silicon Valley about whom I have posted several times before [search box!]. Here she is at TED speaking about innovation…

I think you can why I’ve been blown away by her for years — she’s a deep thinker and engaging communicator, Nilofer totally rocks!

Well, today Nilofer just ask lil’ ol’ me for help in putting together her ‘thought leadership marketing’ toolkit. What a great world it is when a Silicon Vally powerhouse can call on an ‘internet plumber’ from Algoma, WI and they can collaborate using this wonderful thing called the internet…

I know that when you get in the end zone you’re supposed to act like you belong there but I’m awed. And humbled. And I’ve been practicing and perfecting my craft every day for 5 years just waiting for an opportunity like this. I’m ready to kick a$$ for you — let’s roll, Nilofer…

Dr. D

I recently had the honor of meeting the new president of Marian University, Dr. Steven DiSalvo. The words on the Marian Website cannot do justice to the man I met…

“Dr. Steven DiSalvo currently serves the Marian University community as President. Bringing to Marian a wealth of experience in higher education and philanthropic fundraising leadership, Dr. DiSalvo has a strong foundation in student affairs, student retention, academic programming and institutional development.  DiSalvo earned three degrees, including his Ph.D., from Fordham University in New York, and currently serves as the Board Chair for Fordham’s Center for American Catholic Studies.  Administrative experience at other Catholic universities and not-for-profit organizations, including the Joe Torre Safe at Home Foundation, have suited DiSalvo well to lead the university in living our Mission and Core Values.” via marianuniversity.edu

It’s a shame the world can’t get to know him in the way I did! Our mutual friend Paul Osterholm (who originally had the vision to connect us in the first place) brokered a meeting in Dr. DiSalvo’s office. We spent the first hour talking about life and experiences only to learn that we were twins separated at birth — in fact, we even lived a few blocks away from one another in Flushing, NY in 1983! That, however, was not what inspired me — it was that Dr. DiSalvo is a man with his feet planted firmly on the ground of a sound experience in business with organizations like IBM and the Joe Torre ‘Safe at Home’ foundation and at the same time, he is reaching for the academic stars at a new and improved Marian University with the lessons he learned at Fordham University. Marian is now blessed with a dynamic, gifted leader who, imho [in my humble opinion], could really take Marian to the next level if he makes the right moves now to rebuild the Marian University brand while building on its strengths…

As expected, Dr. DiSalvo faces many challenges in his new role. Here are a few that seem obvious to me…

  • Marian has a relatively weak brand compared to other colleges and universities in the region
  • It has a reputation as a ‘suitcase college’ — the campus is empty on weekends
  • The community — parents and students alike — are disenfranchised
  • The website is a brochure and the university may not be using the website and social networks optimally

I’m sure there are others, but as a Marian parent these are the ones that jump out at me. Fortunately, there seem to be an abundance of “good, fast, and cheap” answers in the form of ‘thought leadership’ marketing and social media that could help Dr. DiSalvo put out these fires and focus on other areas.

I’m going to share with the good doctor one of my all time favorite New Yorker cartoons and I trust he’ll appreciate the source considering his New York roots…

Since I first saw this cartoon over 17 years ago, I have taken it to mean that the internet has the potential to be the great equalizer and pound for pound, it may be the best place for Dr. DiSalvo to create a solid image of the ‘new’ Marian for the lowest overall cost…


If it were my job to meet his challenges out on the internet, here are some of the things I’d consider strategically:

Leverage association resources and learn all I could from what other comparable universities are doing.

Closer to home, I’d ask myself the question “What would St. Norbert do?” SNC has recently won a couple awards for effective use of social media. What are they doing right? Evaluate and emulate

Marian has several different ‘customers’. Pre-students, students and post-students. They need to deliver messages to the media these customers use that helps Marian sell to prospective students, helps current students stick with Marian, and helps alumni stay with the school, emotionally and financially. ‘Sell, stick and stay‘ should resonate in everything Marian does online and in social media…

Marian could do a much better job connecting parents and students to the school. Our trips to Fond du Lac were usually disappointing; events competing with basketball games, bookstore closed, etc. What a difference it would have made if the school broadcast our son’s basketball games live via Ustream or Qik. Free, but priceless in terms of connecting parents to the school. What would happen if the school actually showcased their student athletes as well?

Furthermore? Many non-profits are effectively using the internet to fundraise online. What is stopping Marian?


If it were my job to fix some of these problems, I’d remember the words of the great philosopher Andre Agassi who said ‘Image is Everything’…

  • I’d redo the website as a content management system [blog] and instruct Dr. D and other great thinkers at the university in the fine art of ‘thought leadership’ marketing.
  • I’d sit him in front of a camera and get him to effectively communicate the same passion that got me fired up to write this post.
  • I’d take that great content and I’d connect it to Facebook, Twitter, LinkedIn and other social networks.
  • I’d put my star professors and their great content online and expand the borders of Marian beyond Wisconsin to the rest of the world.
  • I’d build real and virtual community around the Marian mission, vision and values using best of the “good, fast, and cheap” tools the internet offers.

Will Dr. DiSalvo succeed? Time will tell, but I’m betting he will and I think I’d like to help. My only regret, however, is that my son, basketball standout Colin Lohenry, only has one semester left…

Rough comparison of sizes of Saturn and Earth....
Image via Wikipedia

Start a Blog at WordPress.com.

Up ↑

%d bloggers like this: