Tag: Internet marketing

5 Cool Tools for Archiving Social Media Posts

RebelMouse

Tammy Kahn Fennell has a nice post here:

Whether you’re actively posting or just browsing through your social streams, things move pretty fast.  A post is often there one minute and gone the next. With hundreds of millions of status updates and tweets sent every day, finding them later is next to impossible. Here are 5 tools to help you hang on to those updates through archiving social media posts you’d like to save.

Do check out her original post here: 5 Cool Tools for Archiving Social Media Posts.

I’d like to suggest that the best of them all is a tool that did not make her list. It’s a tool with a name so silly I fear that many will not take it seriously, but it’s called RebelMouse… Continue reading “5 Cool Tools for Archiving Social Media Posts” →

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After the fact; applying ‘Einstein’s Razor’ to transformational ‘thought leadership’ marketing…

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Earlier this week I had the opportunity to speak to a group of interior designers about how to become known on the Internet. It was one of the most enjoyable presentations I have given in a long time because 97% of the audience were lovely females from co-eds at UWSP to practicing interior designers, but I digress…

Many people in this audience were new to social media and it quickly became clear that the primary focus should be what’s the least amount of tools and work I can do to get started in the social media space. The conversation around that topic inspired me to come up with the following diagram and the explanation that follows it. I hope you find it useful…

mecosystem too

Questions? Feedback? Comment below or connect with me so we can talk about how this applies to you and your situation…

By the way, here’s a copy of my opening presentation…

…and a link to my notes…

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How I apply David Allen’s ‘Getting Things Done’ to social media and ‘thought leadership’ marketing…

When I’m teaching social media, I don’t spend a lot of time talking about whether or not social media works for lead generation or thought leadership — that’s been pretty well established at this point. I usually start out my classes by saying that the single most important issue in social media today — especially for my students were who are mostly business owners or traditional marketing professionals — is ‘how do I add social media to my already overflowing plate and still get home for supper?’. Most of the people in my classes are struggling to keep up with e-mail let alone manage a blog, four social networks and an e-newsletter…

As a consultant, every minute that I spend on my own Internet marketing is a minute that I can’t bill to a client, therefore, I’ve had to force myself to become pretty efficient about how I do things like process e-mail, consumer information and published to the Internet. My constant inspiration in this process has been David Allen’s classic work ‘Getting Things Done‘. I recommend it to anyone who will listen. The heart and soul of David Allen’s book is this diagram:

How I apply Getting Things Done [GTD] to social media and ‘thought leadership’ marketing…

Thanks to David’s methodology I use as many containers as I need and not one more. I usually handle information only once — especially if I can process it in 2 min. or less. Here’s an attempt to depict what my thought leadership process looks like:

If you’re looking for a way to become more efficient about how you develop and document your expertise, comment below or use the contact form to get in such. I’d love to talk with you about applying David Allen’s Getting Things Done [GTD] principles to your world…

Go back

Your message has been sent

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Guy Kawasaki has a clever quote on Inbound Marketing. It goes like this:

“If you have more money than brains, spend it on outbound marketing but if you have more brains then money, spend it on inbound marketing”.

Let’s take a look at inbound marketing HubSpot style…

 

With all due respect to Guy, inbound marketing may be smarter, but many of the top tier inbound marketing ‘suites’ still carry a hefty price tag. Here are 4 that emphasize content marketing and curation that come to mind [listed most expensive first]:

My own ‘e1evation workflow‘ on the other hand costs less than $25 per year if you know what you’re doing and all the products used meet the following criteria:

  • Best in class
  • Free or freemium
  • Completely cross platform down to the smartphone level

Great inbound marketing doesn’t have to cost and arm and a leg. Comment below or connect with me so we can talk about how this applies to you and your situation. Remember, the key is to get found when people are looking for you and what you do and that doesn’t need to cost an arm and a leg!

[contact-form][contact-field class="zem_slink" title="Record label" href="http://en.wikipedia.org/wiki/Record_label" rel="wikipedia" target="_blank">label</a>='Name' type="name" required="1" label="Name"/][contact-field label="Email" type="email" required="1"/][contact-field label="Website" type="url"/][contact-field label="Comment" type="textarea" required="1"/][/contact-form]
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Getting Things Done [GTD] on the Internet…

Today I’m announcing an epic series called Getting Things Done [GTD] on the Internet. Every Friday for the foreseeable future I will post on some aspect of applying David Allen’s classic work “Getting Things Done” to the basics of Internet marketing…

I’d like to start by thanking those of you who have not read David Allen’s book — you have given me a competitive advantage for years! Seriously, though, I’m continually surprised at how many people have not read this classic work. For me, it ranks among the three best business books I’ve ever read. It’s right up there with the seven habits of highly effective people and that is saying a lot for me. In fact, I think these two books go together like peanut butter and chocolate; Stephen Covey‘s book provides a strategic framework on David Allen’s book gives great insight on how to implement Covey’s framework…

Allen says:

THE CORE PROCESS I teach for mastering the art of relaxed and controlled knowledge work is a five-stage method for managing workflow. No matter what the setting, there are five discrete stages that we go through as we deal with our work. We (1) collect things that command our attention; (2) process what they mean and what to do about them; and (3) organize the results, which we (4) review as options for what we choose to (5) do. This constitutes the management of the “horizontal” aspect of our lives—incorporating everything that has our attention at any time.

Allen, David (2002-12-31). Getting Things Done: The Art of Stress-Free Productivity (p. 24). Penguin. Kindle Edition.

In my practice, my emphasis is on what I call “practical, tactical social media“. Chapter 2 of Allen’s book gave me a tool that I apply in multiple was to the social media process…


In the next couple of weeks, I’ll be talking about how to apply this diagram to everything from email to social media management, including…

  • Getting Things Done with Gmail, Google Apps and Google Tasks…
  • Getting Things Done with Google Reader for ‘Personal News Aggregation‘…
  • Getting Things Done with WordPress for Business Blogging…
  • Getting Things Done with Twitter for social media…
  • Getting Things Done with social media management…

I’ll also entertain ‘how would I apply Getting Things Done [GTD] to ________’ kind of questions if you have one you’d like to ask. I’ll share theses posts each Friday so you can ponder them and implement the parts you like over the weekend so stop by next Friday for Getting Things Done with Gmail, Google Apps and Google Tasks…

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Here’s my approach to blogging and social media in a nutshell…

“You’ve got to accentuate the positive
Eliminate the negative
Latch on to the affirmative
Don’t mess with Mister In-Between

You’ve got to spread joy up to the maximum
Bring gloom down to the minimum
Have faith or pandemonium
Liable to walk upon the scene”

Whether you’re a solopreneur or the ‘Director, Corporate Marketing and Brand Communications Worldwide’ for a large farm implement manufacturer you can use good, fast and cheap social media tools to implement the ‘Perry Como’ approach to publicizing your business. Did you find some great news about your company on the web? “Accentuate the positive” by posting it to your corporate blog. Is someone harassing you online? “Eliminate the negative” by posting positive content and feeding your fans. Get the picture? Old Perry had it right, even if social media didn’t exist in 1958 when he recorded that song…

So, you latch on to the Perry Como method when you think about promoting your own personal brand…

PS Originally posted 02/24/2010, updated 9/21/2012; still true over two years later…

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Get the rest here:  Content Curation a Marketing Must – Content Curation Marketing.

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Lots of good stuff on content marketing and ‘thought leadership’ marketing…

Lots of good stuff on content marketing and ‘thought leadership’ marketing…

Lots of good stuff on content marketing and ‘thought leadership’ marketing…

http://storify.com/e1evation/the-best-of-e1evation-for-this-weekend-8-12-2012

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72 Fascinating Social Media Marketing Facts and Statistics for 2012

Jeffbullas’s Blog

Get the scoop here: 72 Fascinating Social Media Marketing Facts and Statistics for 2012.

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…that works hard for you! From time to time, the clouds part and I realize that someone else may benefit from an approach that I’m taking. I put together some thoughts on tools and tactics in the screencast above. Here’s the Pearltree:

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I find a lot of helpful infographics. Here’s another one…

Go to the source if you need a bigger version: Flowchart: How to Develop a Social Media Strategy

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How To Leverage Yourself As An Expert By Using Social Media

How To Leverage Yourself As An Expert By Using Social Media Infographic

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Can you ever lose expert status?

Think you’re an expert? Ponder this…

Design and social media expert

Most people agree that it takes a long time to really reach expert status, but how long does it take to lose it? Is expert status something that comes and goes, or do you have it forever? After all, being an expert means knowing everything you can about a particular craft, no matter how specific. You could be an expert Apple pie maker, and expert business owner, or a social media expert, but what if you quit?

Can something that takes so long to earn be taken away so quickly?

Two ways to lose expert status

This led me to consider the two types of milestones that can be lost in the blink of an eye:

Someone who has a type of physical achievement. You may work your whole life to get in shape and finish that triathlon, but the minute you give up your superman cardiovascular endurance will quite right along with you.

Someone who has a type of mental achievement. You may work your entire life as an accountant, but if you give it up to live the life of a golfer, how will your math skills hold up? Anything that involves your mind needs to stay sharp and be practiced if it’s going to last.

Not only can you lose knowledge because you have given up, but you can lose knowledge because of age. As people grow older, it’s hard to stay on top of the times and do things that were once easier to a young body and a young mind.

via Can You Ever Lose Expert Status? | Expert Enough.

Go to the source if you’re interested in the topic. What do you think about the author’s position?

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Chris Brogan by Becky Johns

Chris Brogan starts the week with a very zen-like perspective on social media…

A lot of what we do in social networks certainly seems busy and active. We tweet. We share. We pass on articles (sometimes because we’ve been asked/begged/pleaded with to share them). We skim a lot. We glance over a post or concept and pass it on without adding much except for that valuable pass-through.

Agencies and other organizations quite often pat their clients on the back and say, “Wow! Look at that! Your article got 1000 retweets and 2900 likes!” The company owner then smiles politely back and asks, “And that gives me….”

We can surely look very busy, doing all this social media work. But that’s not the real work.

The real work is earning a valuable share from a trusted resource to a network of thoughtful and potentially like-minded individuals.

Seek those opportunities for business, and not the blind retweets and busy-ness that can otherwise glitter just as brightly.

Source: The Opportunity for Business

Sure, I could have just retweeted this but it’s such a good thought to start the week I wanted to do a little more! It’s a good reminder to be intentional about sharing and curation this week. Go to the source if you’d like the rest of his perspective…

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An example of the share buttons common to many...
Image via Wikipedia

Struggling with social media and how it fits into your communications strategy? Perhaps this will help…

Source: Social Media and Your Business Communication Strategy | Visual.ly

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Pinterest!

Things are getting Pinteresting in social media — Pinterest is the hottest, latest trend to rock the social media world. I spent a good chunk of the weekend working alongside local Pinterest goddess Kerry Geocaris of MarketingSavant and had the chance to consume massive quantities of Pinterest Kool-Aid. This morning, however, my jury is still out…

Don’t get me wrong! Pinterest — like Kerry — is very cute and cool and I can see why she likes it so much. It’s a great, fun place for digital hoarders to collect their social media treasures. Despite the trends — Pinterest is the fastest growing platform in social media right now — I’m not convinced it’s the best tool for me…

I’m currently weighing Pinterest against the a combination of Evernote + Twitter. I can grab graphics using the Evernote clipper in Chrome and send clipped graphics to Twitter from there. Evernote may not be as sexy as Pinterest right now, but I can tag my multimedia so that it’s easier to find later. At first blush, Pinterest doesn’t have very robust metadata or search functionality. Although I’m a digital hoarder like Kerry, I need my hoarding tools to fit into my social media workflow and Pinterest is lacking in that regard…

One trick we learned? The Pinterest extension for Chrome from Shareaholic adds some nifty functionality to the pinning process. After ‘pinstallation’, I can select descriptive text for my pin on the page before pinning a graphic to a board. I’m going to continue to test it and I’ll report back from time to time…

In the meantime here’s the best of Pinterest that I’ve found in my travels around the internet recently…

http://storify.com/e1evation/pinterested

Here’s an infographic I posted using the embed function in Pinterest. It was underwhelming in that the width of this column is 633 and I like my infographics to cover the entire width of the column. Pinterest would not allow me to enlarge it beyond the 553 pixels in Pinterest…

Source: mpdailyfix.com via Todd on Pinterest

More Kool-Aid!

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facebook

Love it? Hate it? Facebook must be part of a complete social media tool kit. I originally started using Facebook five or six years ago to start keeping tabs on my high school boys — now I teach Facebook for Business as part of my social media certification class. I have to admit that while my love for Facebook is waning that is remains a social media tool that everyone must master…

You see tools are just that. Tools. You don’t have to love them. They don’t have to be fun. Some tools are just so important that you have to hold your nose and use them sometimes. Facebook has become sort of like that for me. It used to be one of my favorite places to hang out online — now every time they make an improvement, the improvement means Facebook has exposed more of your privacy. As long as you  remember that you are not the customer, you’re the product — it is possible to have a fulfilling social media relationship with Facebook. Just be careful as to how you go about it and no one will get hurt…

Here’s my weekly summary of the best Facebook information I have found in this past week…

[View the story “Trending topics for Facebook on 1/31/2012” on Storify]

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On Tuesday, I usually focus on tools for content management and marketing for thought leadership. I had just prepared a post on Google Reader tips and tricks when my good friends at Zemanta shared a little tool from their labs they call Quotelove. Quotelove is a nifty tool for curation that allows me to highlight and grab any text I find with a minimal amount of fuss. Here’s an example of a quote that I curated using this content management tool…

The Rise of the Social Media Mechanic – Servant of Chaos

I have written before on the rise of the Business Designer – a person uniquely adapted to optimise your business processes. But in line with the Hype Cycle, the Business Designer is most effective later in the cycle – as you climb out of the Trough of Disillusionment. Most businesses are not in this space as yet. And many are still facing the ascendant forces of the Peak of Inflated Expectations. It is in the way up this peak (and the way down the other side) that you need an individual uniquely suited to “getting s#@t done. You need the Social Media Mechanic. This is the person who can implement your strategy, find the right bits and pieces and bolt them together. This person will know what needs to be done to make the right things work – and sometimes even do the wrong things (let’s face it, we’re still making mistakes and learning from them, right?). But without the Social Media Mechanic, you’re just going to be left with a whole heap of unconnected parts. So once you’ve got your continuous digital strategy underway, start seeking your Social Media Mechanic. You’ll never get out of the trough of disillusion without one!

via: www.servantofchaos.com

shared with Quotelove

I plan to curate more of Gavin Heaton’s thoughts on ‘social media mechanics’ later on. For the time being, I wanted to give a shout out to the smart Slovenians at Zemanta that give me such great tools for content marketing…

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Català: Il·lustració d'algú copiant d'amagat d...

I’m a visual guy and as you can tell from reading this blog I love infographics and I curate them quite a bit. This one is better than most. Take a hard look and ponder the data and what it means to you and your organization…

The small business social media cheat sheet [infographic] – Holy Kaw!

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Cover of "Getting Things Done: The Art of...
Cover via Amazon

I maintain that ‘how do I add content marketing to my plate and still get home for supper?’ is one of the most pressing issues in social media today. The pundits all say that this is the year for curation and content marketing but not a lot of experts are giving direction to thought leaders who hope to execute such a strategy effectively. In this 11 minute video I explore the use of David Allen’s ‘Getting Things Done‘ principles to content marketing…

http://www.youtube.com/watch?v=J-0UlkmVB0M&feature=youtu.be

Questions? Feedback? Please comment below…

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