Tag: Facebook

Image representing Twylah as depicted in Crunc...

In previous posts I’ve talked quite a bit about how Twitter has become much more important in my ‘thought leadership’ marketing workflow. I would be remiss if I didn’t take a moment to tell you about two tools; one not so new and one that that just popped up on my radar recently. They are Paper.li and Twylah. I’m sure I saw Paper.li pop up over a year ago — Guy Kawaskaki was the first person I saw using it well. Twylah is a different story — I stumbled across Nilofer Merchant’s Twylah page only about a month ago. Both are great tools, but in the final analysis I think if you’re looking to use your tweets as part of your Search Engine Optimization [SEO] strategy, you’ll decide like I did that Twylah is the tool for you. Here’s a little riff I did for you outlining the reasons why…

http://youtu.be/66mPcOfwH6o

What people are saying…

What people are saying…

What people are saying…

What people are saying…

What people are saying…

What people are saying…

What people are saying…

What people are saying…

http://storify.com/e1evation/paper-li-and-twylah-the-roundup

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English: Stephen Monaco speaking about Social ...

Author Toby Murdock has some ‘curatable’ thoughts on the Content Marketing Institute blog…

As I meet with brands and agencies, I still come across people who are totally unfamiliar with the term “content marketing.” And as I begin to explain it, they often respond, “Oh, brands publishing content? You mean social media marketing.”

Indeed, content marketing heavily involves social media. And, of course, in social media, marketers use content to get their messages across. But although there is plenty of overlap between content marketing and social media marketing, they are actually two distinct entities, with different focal points, goals, and processes. To help clear the confusion, let’s look at the major ways in which they differ:

“Center of gravity”

In social media marketing, the center of gravity — the focus of the marketing activity — is located within the social networks themselves. When marketers operate social media campaigns, they are operating inside of Facebook, inside of Twitter, inside of Google+, etc. As they produce content, they place it inside of these networks.

In contrast, the center of gravity for content marketing is a brand website — whether it be a branded URL like AmericanExpress.com or a microsite for a brand’s specific product, like Amex’s Open Forum. Social networks are vital to the success of content marketing efforts, but here, Facebook, Twitter, and Google+ are used primarily as a distributor of links back to the content on the brand’s website — not as containers of the content itself.

Source: Content Marketing vs. Social Media Marketing: What’s the Difference?

I’m going to stop there, but by all means – go to the source and read the rest of the article as you might pull out something completely different. I want to camp on his phrase ‘center of gravity’. I’ve heard a blogsite described as a homebase, a hub, but I like the idea of a brand blogsite being a ‘center of gravity’ and I wanted to capture that here. Does this resonate with you?

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Struggling with social media and how it fits into your communications strategy? Perhaps this will help…

Source: Social Media and Your Business Communication Strategy | Visual.ly

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Pinterest!

Chris Brogan cut through all the Pinterest crap with a great reminder this morning. He said…

It’s Never the Medium. It’s the People

We seek to connect with people. We want to reach them for whatever our goal might be. It’s our effort to connect with them in a meaningful way that benefits our mutual needs that should be the goal. It’s never about the delivery mechanism.

We want what we want. Can you listen to Dr. Stephen R. Covey on cassettes? Absolutely. But if I leave those cassettes in my car (well, if my car had a tape deck), then I’m out of luck, aren’t I? With Audible.com, I can download the audio file to whatever device I want, as often as I want. It’s not the medium. It’s the information.

The People Are the Goal

Who follows whom on Twitter isn’t all that interesting. What we do with those connections is why it matters. How we take our access and make something interesting happen-that is the goal.

Again, it’s not whether I follow you or not. It’s whether something I do can improve your business or goals, and it’s whether you can share something or introduce something, or riff on something, or whatever. It’s how we use the network to build a system. It’s how we make our platform shine to help others, to grow our business, and more. That’s the magic.

Is Pinterest The New Amazing Network?

It will be, for those who use it to build a relationship that goes beyond the pins. Any network is serviceable, if you learn how to interact and help people satisfy their needs.

Now, let’s make mix-tapes together, shall we? Let’s make songs of love: a love of doing better business by building stronger human relationships over whatever medium we want.

You in?

Source: Never Fall In Love With the Medium

No, I’m not into Pinterest. I’ve played with it, found a few shortcuts [like use the Pinterest extension from Shareaholic in Chrome], created a couple hundred pins. It’s fun, but it’s not as useful for me as Evernote! I thought I’d use Pinterest to share the infographics that I love [I’m a huge fan of infographics!] but I ran into a couple of shortcomings that make Pinterest less that useful for me…

Ask yourself this question: If a picture is worth a thousand words, which of the thousand words will I use to describe the picture so that it can be found by anyone, anywhere at any time. Pinterest doesn’t really give you the ability to describe or search for what you are looking for very well. Pinterest would be really cool if it had a powerful advanced search feature or better yet, visual search. As it is though, for me it’s just a cute little toy at the moment. Those words may come back to haunt me someday but for now, that’s my take…

Here’s a little riff I did comparing Pinterest and Evernote focusing on some of the features that are important to me. I’ll let you decide what works best for you…

http://youtu.be/UzGbEY3KiD8

Here are some of the best reads I’ve found on Pinterest lately:

It’s fun and cute, but not very useful to me…

http://storify.com/e1evation/am-i-the-only-one-that-doesn-t-love-pinterest

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http://storify.com/e1evation/this-week-in-blogging-at-e1evation

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An editorial focus and calendar that reinforces it may be the single most important thing you can do if you want to blog for thought leadership. In his ground breaking book ‘Brand Stand’, Craig Badings writes…

The more research you do on the topic [on which you choose to focus] the more you will understand the space you want to enter. Ask yourself: Who is already playing in that space? What they are saying? Are they achieving cut through? Does our company have substantially more to say or something unique to offer in that space or not? Your deciding question should be ‘Can we own that space?’ If you cannot own a space my advice would be do not go there.

Badings, Craig (2009-07-08). BRAND STAND (Kindle Locations 790-794). BookPal. Kindle Edition.

If you have decided you can ‘own the space’, here is an overly simplified formula for achieving alignment in your content marketing strategy and getting ownership:

  • Brainstorm around your unique offerings in the space. Ask yourself “what are the problems my clients expect me to solve and how do I solve them in a unique way?”
  • Use Google’s keyword tools to research keywords around those unique offerings
  • Track trusted sites and keyword searches in Google Reader; read primarily those things that deepen your expertise in your unique offerings without losing the context of the whole space
  • Only curate or create content on your blog related to that unique offering
  • Leverage social media, etc. to amplify your content
  • Connect effectively with the readers you draw in

If you do those things in that order, you will have alignment around solving your customer problems and you will be found when people are looking for your solution[s]. In order to effectively cover my space, for example, which is content management and marketing for thought leadership, I track the topics content management, content marketing and ‘thought leadership’ marketing as well as the following tools:

  • Blogging
  • Facebook
  • Google+
  • LinkedIn
  • Twitter
  • and supporting tools like Google Reader, Shareaholic, Storify, etc.

Thursday, for example, is Twitter day. Every Thursday I reflect on Twitter as part of a balanced content management and marketing for thought leadership strategy and ‘storify’ a summary of the best articles from the previous week. This tactical approach ‘forces’ me to not only review the best content from the previous week in Google Reader and Twitter, but be sure to cover it in my blog.

Questions? Feedback? Comment below or use the connect form. In the meantime, here’s a summary of the best of what I found in content marketing, LinkedIn and Twitter this past week…

http://storify.com/e1evation/content-marketing-linkedin-and-twitter-for-2-17-20

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Happy Monday! Time to talk about trends in blogging and content marketing. First, though, a confession. I accidentally used decaf instead of regular and I’ve been dragging my butt around all day. This blog is fueled by coffee and now that I’ve had a good cup, life can start [at 3:27PM]!

Here’s my bias; blogging is a fundamental component of a successful content marketing campaign. I haven’t bought into the ‘siteless web’ model yet — I believe that a blog is the foundation of a successful online presence and I use a ‘homebase and outpost’ or ‘hub and spoke’ model for content marketing that I first heard articulated by Chris Brogan and Darren Rowse a few years ago.

There are three reasons that strike me as being important at the moment:

  • You own your blog — you don’t own Facebook, Google+, LinkedIn or Twitter
  • They are inexpensive and easy to update
  • According to HubSpot, active business blogs get 7x more traffic than static websites

These all sound like great reasons to me! If you need someone who is smart and beautiful, however, to tell you the same thing in more detail I highly recommend content marketing genius Heidi Cohen. Heidi had an epic post last week called Blogging Is Dead – Long Live The Blog!. In it she said…

“Call me a contrarian but blogs should be a core aspect of any organization’s marketing strategy regardless of whether you’re a B2C, B2B, not-for-profit or a solopreneur.” Source: Blogging Is Dead – Long Live The Blog! [Research] | Heidi Cohen

I soooo recommend you go to the source and read her article in toto. People usually turn to me after reading an article like this and saying to themselves “Makes perfect sense. Where do I get started?” You see, I’m not a content marketing expert like Heidi — I just tell people how to implement what she advocates. I can help you create a successful blog that is the focal point of your content marketing campaign…

Here are some great articles I read this past week about blogging and content marketin trends:

http://storify.com/e1evation/blogging-and-content-management-trends-for-this-we

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Pinterest!

Things are getting Pinteresting in social media — Pinterest is the hottest, latest trend to rock the social media world. I spent a good chunk of the weekend working alongside local Pinterest goddess Kerry Geocaris of MarketingSavant and had the chance to consume massive quantities of Pinterest Kool-Aid. This morning, however, my jury is still out…

Don’t get me wrong! Pinterest — like Kerry — is very cute and cool and I can see why she likes it so much. It’s a great, fun place for digital hoarders to collect their social media treasures. Despite the trends — Pinterest is the fastest growing platform in social media right now — I’m not convinced it’s the best tool for me…

I’m currently weighing Pinterest against the a combination of Evernote + Twitter. I can grab graphics using the Evernote clipper in Chrome and send clipped graphics to Twitter from there. Evernote may not be as sexy as Pinterest right now, but I can tag my multimedia so that it’s easier to find later. At first blush, Pinterest doesn’t have very robust metadata or search functionality. Although I’m a digital hoarder like Kerry, I need my hoarding tools to fit into my social media workflow and Pinterest is lacking in that regard…

One trick we learned? The Pinterest extension for Chrome from Shareaholic adds some nifty functionality to the pinning process. After ‘pinstallation’, I can select descriptive text for my pin on the page before pinning a graphic to a board. I’m going to continue to test it and I’ll report back from time to time…

In the meantime here’s the best of Pinterest that I’ve found in my travels around the internet recently…

http://storify.com/e1evation/pinterested

Here’s an infographic I posted using the embed function in Pinterest. It was underwhelming in that the width of this column is 633 and I like my infographics to cover the entire width of the column. Pinterest would not allow me to enlarge it beyond the 553 pixels in Pinterest…

Source: mpdailyfix.com via Todd on Pinterest

More Kool-Aid!

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Image representing LinkedIn as depicted in Cru...
Image via CrunchBase

LinkedIn may not be as sexy as Facebook, Google+ or Twitter right now, but social media trends indicate that it is rebounding and becoming a powerful player in its own right. Again…

Here in Northeast Wisconsin where I live, LinkedIn is actually stronger than any of the aforementioned social media networking tools. Is that the case where you live and work? It’s worth asking the question! Beyond regional anomalies however, LinkedIn is becoming a dominant force in job search and recruitment at a time in our nation’s economy where both are absolutely critical! If you’re a job seeker or are looking for job seekers, social media trends indicate that you should be giving LinkedIn a harder look…

LinkedIn has emerged as increasingly disruptive presence, particularly when compared to other job placement services, a trend which may point toward strong fourth-quarter results.  Evercore Partners analyst Ken Sena wrote, “Strong checks on the quarter, which include data by Wanted Technologies, indications of share gains from Monster, and recent Indications from both Dice and CareerBuilder of continued robust growth in most sectors give us reason to believe that our $160 million net revenue estimation (up 95% y/y) [for LinkedIn] is doable.” Sena rates shares equal-weight with a $70 price target.  That does not mean, however, that LinkedIn will remain the dominant player in online job recruiting. Sena notes that, although Facebook and Google do not currently have offerings in the professional job recruiting space, they may make inroads, “undermining the attractiveness of LinkedIn’s professional social graph to investors.” Source: LinkedIn: The “Other Social Network” (Update 1) – TheStreet

If you’ve overlooked LinkedIn, you might want to look it over again! Here’s my weekly LinkedIn roundup…

http://storify.com/e1evation/linkedin-trends-for-2-9-2012

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English: Facebook icon Español: Ícono de Facebook

Here’s something all-American content marketers can relate to!

What makes up the ‘meat’ of an effective content strategy? Digital Strategist Mark Smicklas decided to illustrate what he believes is crucial with this amazing infographicinspired by the American Classic.

Source: Food for Thought: The Content Strategy Burger [INFOGRAPHIC] | The Content Strategist

Now I’m hungry!

Open-mouthed smile

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I’ve hit the Twitter wall! Apparently my ‘twitter ho‘ [warning! link NSFW] strategy of follow everyone is tragically flawed…

According to Twitter…

“We do not limit the number of people who can follow you, but we have put limits on how many other accounts you can follow. Every account can follow 2,000 users total. Once you’ve followed 2,000 users, there are limits to the number of additional users you can follow. This number is different for each account and is based on your ratio of followers to following; this ratio is not published. Follow limits cannot be lifted by Twitter and everyone is subject to follow limits, even high profile and API accounts.” Source: Twitter Help Center | I Can’t Follow People – Follow Limits

I have been using a cool new app called SocialBro [I don’t make these names up — I just report them] to aggressively follow more people. Even I didn’t realize there was a limit. Until now. I’ll have to consult with the great Twitter oracles in my network @tommytrc and @mmangen to see where I went wrong. This social media stuff can be tricky — even for an instructor that supposed to know it all [remember, all is a lot to know!]. I’ll report back on what I learn next Thursday — twitterday @ e1evation!

In the meantime, if you’re interested in Twitter trends, you might like this screencast I did a few weeks back on how I’m using Getting Things Done [GTD] principles for content marketing. Twitter has become an even more critical part of my social media strategy because of the way I use it now…

Here’s the roundup of the best Twitter articles I read in the past week…

http://storify.com/e1evation/twitter-roundup-for-2-9-2012

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Google Talk

Google. Sigh…

By now, most people have heard that the Google motto is ‘don’t be evil‘. Current trends in social media indicate that many are wondering whether or not Google has forgotten that mantra and took a left turn somewhere in 2011. Even I, the Google fan boy that I am, must admit that some of Google’s recent changes — like the ones made to Google Reader on November 1, 2011 — have left a sour taste in my mouth…

Still, as a social media instructor at Northeast Wisconsin Technical College, I fought hard to have a Google class added to the social media curriculum. Why? The value of Google’s ‘free’ tools is so great that I think it’s foolish NOT to use them despite the hidden cost. All of life is about trade-offs and compromises. Although I may have sold my soul to Google long ago, my students still have a choice…

I firmly believe that Google has two of the three most powerful tools for the collection phase of content management; Gmail and Google Reader. I firmly believe I would not be who I am doing what I am doing without those two tools. Gmail allows me to effectively handle my ‘just in time’ content while Google Reader helps me handle my ‘just in case’ content. They go together like peanut butter and chocolate to help me manage the content I need to be a thought leader in my space…

Per usual, here’s a collection of the best Google articles I’ve found this past week. Enjoy!!!

http://storify.com/e1evation/this-week-in-google-at-e1evation

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The words are different, but the concept is the same. Digital C4 days ‘gather, curate, write, publish & share’. I say ‘consume, curate, create, connect and converse’ – I’ll let you decide which one is easier to remember. The bottom line? You need a ‘lather, rinse, repeat’ [easy to use and repeat] content life cycle if you want to play in the content marketing space. Comment, call or ‘connect’ so we can talk about how this applies to you and your organization…

Content Life Cycle [INFOGRAPHIC] – Infographic List

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Image representing Facebook as depicted in Cru...

The Facebook IPO is now history and the dust is settling. How will the social media and the rest of the market react? How will the IPO affect social media trends? That story remains to be written…

I see two trends that may affect Facebook and social media long term; the occupy movement and privacy concerns. Let me explain…

I find it humorous in a way [sad in others] that some Facebook customers are asking for a cut of Facebook’s overwhelming profits. Is there another example of ‘products’ asking for a share of the producer’s profits? If so, I can’t think of one at the moment…

…but this is a world where the 99% rail against the 1% and question an organization’s right to make a profit. If you don’t want Facebook, don’t use it. Weigh the pros and cons and make an intelligent decision that you can live with. In the meantime, don’t be surprised that YOU are the pig in the picture…

The privacy issue is becoming more of a concern to me. I think one of the things that bothers me most about the Facebook IPO is that the overwhelming success seems to gloss over people’s privacy concerns. Has the market voted for profits over privacy? Perhaps…

Ponder that! In the meantime, here’s my weekly roundup of Facebook trends…

Is there life after the IPO?

Is there life after the IPO?

Is there life after the IPO?

Is there life after the IPO?

Is there life after the IPO?

Is there life after the IPO?

Is there life after the IPO?

Is there life after the IPO?

http://storify.com/e1evation/facebook-trends-for-this-week

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English: Mashable.com logo as of late 2008

According to Mashable,

schools are on a short list of organizations that have been notoriously slow to adopt emerging tech. But within the last few years, as social media becomes more integral to students’ lives, educational institutions are finally catching on, and catching up.

When it comes to higher ed, there are not only opportunities for digital learning, but digital marketing too. Some schools have taken the reigns on both sides, with mixed results…

Source: How Higher Education Uses Social Media [INFOGRAPHIC]

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Lately, I have been pondering the price of free. Perhaps it was the revelation @ Mashable that my Google information is worth $5,000 per year to marketers that got me thinking, but for the time being if you decide to use these tools, at least be smart about how you do it…

Online Privacy Tips [Infographic]

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English: Facebook icon Español: Ícono de Facebook

Not all social networks are created equal. Knowing which one to use in order to reach your target audience is critical. This infographic may be of some help…

Visual Loop – A Who’s Who of Social Media

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SoundCloud

This morning I had to travel 225 miles from Warrenville, IL to Algoma, WI at 5 in the morning. Needless to say it cut into my blogging time. I thought I’d use it as an opportunity to test SoundCloud for audio blogging. This was dictated to SoundCloud on my Google Nexus S while driving in the Chicago suburbs. Let me know what you think about the content and the format…

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Blogging is fundamental to an effective content marketing campaign. In my humble opinion no other tool is more effective in driving people to your thought leadership position. Why?

  • Blogs are easy to update and can contain a wide variety of content
  • It is easy to optimize their content for Search Engine Optimization [SEO]
  • Most blogging platforms are open source [i.e., FREE]

When you consider that 2012 is the ‘year of content content marketing’ and that you can add a blog to your website for free, my question to you is what’s holding you back?

I see three reasons why people hold back…

  • Perception
  • Fear
  • Time

I think the answer for most people is simple. The words blogging and blogger bring up images of 40 year old white guys sitting in their pajamas in their parents’ basement spewing out politcal rants. While that demographic has clearly capitalized on the benefits of blogging, it doesn’t take away anything from the power of blogging for content marketing.

Here’s another one:

[blackbirdpie url=”https://twitter.com/#!/e1evation/status/166135819520843776″%5D

I wouldn’t be too concerned about that one either. You or your brand can become a thought leader in your space if you engage in a content management and content marketing campaign tailor made to demonstrate your expertise.

Blogging, on one level, isn’t much different than writing an ’email to the world’ — from that perspective, most people or organizations are already producing more than enough content to feed an interesting blog.

Comment or use the ‘connect’ form so we can talk about how this applies to you and your organization. In the meantime, here are the best articles I found on blogs and blogging this past week. Enjoy!

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Good stuff I read this week…

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Good stuff I read this week…

Good stuff I read this week…

Good stuff I read this week…

Good stuff I read this week…

http://storify.com/e1evation/blogging-trends-for-2-5-2012&#8243; target=”_blank”>View the story “Blogging trends for 2/5/2012” on Storify]

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Image representing LinkedIn as depicted in Cru...
Image via CrunchBase

LinkedIn has been the ‘red headed step child’ i.e., the neglected tool in my content management and social media strategy for awhile. Thank goodness my class at Northeast Wisconsin Technical College forces me to get current at least three times per year! Where would I be without those students?

If you’ve been neglecting LinkedIn this social media news should make you think twice about leaving LinkedIn out of your social media strategy:

[blackbirdpie url=”https://twitter.com/#!/e1evation/status/164712758456221696″%5D

It will definitely have an impact on what I do and teach! It’s late and I’m kinda tired so I’m gonna stop here, but I’ll leave you with my LinkedIn roundup for the past week. Have a great weekend…

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2/3/2012

2/3/2012

2/3/2012

2/3/2012

2/3/2012

2/3/2012

2/3/2012

2/3/2012

2/3/2012

2/3/2012

http://storify.com/e1evation/trending-topics-for-linkedin&#8221; target=”_blank”&amp;amp;amp;amp;amp;gt;View the story “Trending topics for LinkedIn” on Storify&amp;amp;amp;amp;amp;lt;/a&amp;amp;amp;amp;amp;gt;]

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Image representing Twitter as depicted in Crun...
Image via CrunchBase

Twitter has not always been a starting player in my content management and content marketing lineup — in fact, for a long time I must confess I neglected Twitter. Oddly enough, it was Google’s changes to Google Reader and privacy issues with Facebook and Google that made me rethink my content management and content marketing strategy…

When I started to think about the fact that Twitter is pretty much ubiquitous — one of my favorite college words for ‘everywhere’ — I rethought Twitter’s role in my content management and content marketing world. I had a big of a revelation a couple of weeks ago as to how Twitter could play a central role in my content marketing strategy — you can view it here. Now I’ve gone from neglecting Twitter — thinking of it just as one of the bases I have to cover — to giving it a starring role!

I used Twitter in concert with Shareaholic — one of my ‘must use’ tools — in fact, I call it the ‘Swiss Army knife’ of social media. Thanks to Shareaholic I’m always ready to send any good thing I stumble upon to my Twitter account via HootSuite. Why via HootSuite? Well, there are a lot of reasons why I use HootSuite and I should go into that again sometime. In this case, though the reason is that HootSuite gives me great analytics on how my tweets are doing.

If you want to focus on Twitter for content management and content marketing like I do, try adding Shareaholic and HootSuite to your mix!

Here’s a summary of great Twitter articles I read this past week via @Storify…

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I summarize the top Twitter news every Thursday at this time…

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I summarize the top Twitter news every Thursday at this time…

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I summarize the top Twitter news every Thursday at this time…

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I summarize the top Twitter news every Thursday at this time…

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http://storify.com/e1evation/trending-topics-in-twitter-for-this-week-on-2-2-20.js”>%5B<a href="

I summarize the top Twitter news every Thursday at this time…

I summarize the top Twitter news every Thursday at this time…

I summarize the top Twitter news every Thursday at this time…

I summarize the top Twitter news every Thursday at this time…

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I summarize the top Twitter news every Thursday at this time…

I summarize the top Twitter news every Thursday at this time…

I summarize the top Twitter news every Thursday at this time…

I summarize the top Twitter news every Thursday at this time…

I summarize the top Twitter news every Thursday at this time…

I summarize the top Twitter news every Thursday at this time…

I summarize the top Twitter news every Thursday at this time…

I summarize the top Twitter news every Thursday at this time…

I summarize the top Twitter news every Thursday at this time…

I summarize the top Twitter news every Thursday at this time…

I summarize the top Twitter news every Thursday at this time…

I summarize the top Twitter news every Thursday at this time…

I summarize the top Twitter news every Thursday at this time…

http://storify.com/e1evation/trending-topics-in-twitter-for-this-week-on-2-2-20&#8243; target=”_blank”>View the story “Trending topics in Twitter for this week on 2/2/2012” on Storify]

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