Tag: Facebook

How to make your blog more ‘pinteresting’…

Afraid it’s a massive time suck? Here are two ideas for having your Pinterest cake and eating it too…

A few resources for my Facebook class today…

http://storify.com/e1evation/facebook-thoughts-tactics-and-tools-7-24-2012

Tim Allen is one of my favorite comedians and I love the show ‘Home Improvement’…

For three years, I’ve been wanting to do a weekly live broadcast and now — thanks to Google+ Hangouts on Air — today’s the day! Watch this…

You can connect with me in Google+ at toddlohenry@gmail.com to participate live at 15:00 CDST [GMT-6] [only people in my circles can attend] or you can watch the stream here:

Just in case you missed this for 5/29/2012

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Good stuff I found over the weekend…

http://storify.com/e1evation/just-in-case-you-missed-this-for-5-29-2012.js”>%5B<a href="

Good stuff I found over the weekend…

http://storify.com/e1evation/just-in-case-you-missed-this-for-5-29-2012&#8243; target=”_blank”>View the story “Just in case you missed this for 5/29/2012” on Storify]

Just in case you missed this for 5/29/2012

Good stuff I found over the weekend…

Storified by Todd Lohenry · Tue, May 29 2012 11:08:03

1 simple trick for picking the best social media channel | ArticlesIn today’s hyper-paced business atmosphere, executives and marketers alike are often too overwhelmed with day-to-day chaos to spend time …
20 Things I Should Have Known at 20The world is trying to keep you stupid. From bank fees to interest rates to miracle diets, people who are not educated are easier to get …
Seth’s Blog: What are you leaving behind?I love watching contrails, those streams of white frozen exhaust that jets leave behind. It’s a temporary track in the sand, and then the…
Seth’s Blog: The tyranny of low priceIf you build your business around being the lowest-cost provider, that’s all you’ve got. Everything you do has to be a race in that direc…
10 Uncommon "Superfoods" from the World of Ultra-EnduranceWhile doing research for The 4-Hour Body back in 2009, I resorted to Twitter in search of elite athletes who performed well on a vegan di…
62% Of Mobile Users Don’t Want Social Marketing Messages From Brands [STUDY] – AllTwitterDid you know that more than 60 percent of UK smartphone owners use their device to access social media sites such as Twitter and Facebook…
The Social Media Landscape [INFOGRAPHIC] – AllTwitterIf you’re new to the world of social media, it can all be a little overwhelming. For starters, there’s a very steep learning curve. And a…
#Twitter4Brands Shares Some Statistics To Consider – AllTwitterTwitter held a #Twitter4Brands event during Internet Week New York, a week-long festival that started in 2008 and has become a wildly pop…
New Trend: Having A Celebrity Take Over Your Brand’s Twitter – AllTwitterIn what is becoming a Twitter trend, another famous person is taking over a sports establishment’s Twitter stream to cover a game. Last w…
Increase Your Chances Of Winning Tickets To The London Olympics On Twitter – AllTwitterAre you planning to attend the 2012 Olympic Games in London? Well, if you would like to go, United Airlines is giving you a chance to get…
Two-Thirds Of Us Believe Revenge Is Best Served On Twitter [STUDY] – AllTwitterA new UK survey says that social networks are responsible for our need to exact revenge on our enemies. Of 2,000 people across the UK sur…
What Causes Social Media Crises, And How Do They Spread? [INFOGRAPHIC] – AllTwitterCommunity managers have a great job, interacting with customers and ensuring a brand’s reputation is kept pristine online. However, crise…
55% Of Brands Ignore Their Customers On Twitter And Facebook [STUDY] – AllTwitterA new study has revealed a shocking disconnect in how businesses are using social media to liaise with customers, respond to feedback and…
Twitter’s New "Tailored Suggestions" Are Based On Your Web Surfing Data – AllTwitterTwitter wants to be more relevant to you. And in order to do so, they’ve started providing users with tailored suggestions of who to foll…
How Employers Are Using Social Media To Find The Best Person For The Job [INFOGRAPHIC] – AllTwitterDid you know that 37 percent of employers currently use social media to research job candidates, and a further 11 percent plan to start d…
How Popular Are Obama And Romney On Twitter? This App Checks – In Real-Time – AllTwitterIt’s a student project, but Twipolitico has the potential to add some serious insight into the 2012 race. The site tracks the real-time p…
Manually or Automatically Manage Your Twitter Following With TwitQuitTwitQuit is a tool that allows you to take greater control over how you manage your followings and followers on Twitter. Twitquit offers …
Meet Pawan Deshpande, Content Curator and Curata CEOIn anticipation of the event, I caught up with Pawan to ask him a few questions about himself and what being a content curator is all abo…
Trucking, Social Media, Virtual Business & More | Twitter FoolsTrucking, Social Media, Virtual Business & More Looking For Specific Information In A Specific Niche? Covering Several Areas Find And Get…
Five Step Process for Using the Social Web | Spin SucksI had a different blog topic in mind today when I read Danny Brown’s, "Being Where YOU Need to Be, Not Where ‘They’ Say You Should."

Todd’s tweets…

"Bacon?" http://bit.ly/JKMR9k @danavan @macdesign13e1evation
Honorary Canadian? | e1evation http://twy.la/L0Z1qie1evation
The Todd Tracker is out! http://bit.ly/xwdjH1 ▸ Top stories today via @e1evatione1evation
1 simple trick for picking the best social media channel http://bit.ly/KYhyXHe1evation
20 Things I Should Have Known at 20 http://bit.ly/KYhuqSe1evation
What are you leaving behind? http://bit.ly/KRgPBOe1evation
The tyranny of low price http://bit.ly/KRgHCle1evation
10 Uncommon “Superfoods” from the World of Ultra-Endurance http://bit.ly/KRgC1Ce1evation
e1evation & friends is out! http://bit.ly/w0bGvK ▸ Top stories today via @robinyearsleye1evation
The Daily "Thought Leader" is out! http://bit.ly/hJYuTAe1evation
The Todd Tracker is out! http://bit.ly/xwdjH1 ▸ Top stories today via @toddlohenrye1evation
e1evation & friends is out! http://bit.ly/w0bGvKe1evation
The Daily "Thought Leader" is out! http://bit.ly/hJYuTAe1evation
The Todd Tracker is out! http://bit.ly/xwdjH1e1evation
e1evation & friends is out! http://bit.ly/w0bGvKe1evation
The Daily "Thought Leader" is out! http://bit.ly/hJYuTAe1evation
The Todd Tracker is out! http://bit.ly/xwdjH1 ▸ Top stories today via @e1evatione1evation
e1evation & friends is out! http://bit.ly/w0bGvKe1evation
@james_debono I’m just A guy, but you’re welcome. Nice job!e1evation
The Daily "Thought Leader" is out! http://bit.ly/hJYuTAe1evation

In Monday’s epic post I mentioned the UM Dartmouth study on the death of blogging. Here’s the response I should have written if I were as smart as Gini Dietrich of Spin Sucks…

When I speak to CEO organizations, I typically run through a series of quick slides that show where technology is right at this moment.

For instance: There were 107 trillion emails sent last year, Facebook is at more than 900 million users, Pinterest is closing in on 15 million users, and there are three billion videos streamed on YouTube every day.

I do this to show how many people are using the web, to preempt the “My customer doesn’t use the Internet” conversation (yes, I still hear that).

But the stat I want to talk about today is the number of blogs on the Internet. According to Technorati, there are 158 million blogs floating around, which is partly why I’m so surprised to keep reading that blogging is dead.

I get it. It’s not an easy think to keep up. My guess is many people or companies say, “Let’s start a blog!” and then do nothing with it after a month or two because it’s so labor intense.

So, let’s say for argument’s sake, half of those blogs never see the light of day, either because they’re abandoned or no one reads them because they’re too self-promotional. That leaves us with 79 million blogs, which isn’t a small number.

USA Today reported this morning that more companies are abandoning their blogs in favor of Facebook, Tumblr, and Twitter.

Add to that, the University of Massachusetts Dartmouth released a  study earlier this year that says the percentage of companies that maintain blogs fell to 37% in 2011 from 50% in 2010, based on its survey of 500 fast-growing companies listed by Inc. magazine. Only 23% of Fortune 500 companies maintained a blog in 2011, flat from a year ago after rising for several years.

So, I see. Based on Wall Street and fast-growth companies, blogging is down, and now it’s time to claim the whole blogosphere is dead.

Here’s the thing, though. Those companies aren’t blogging because it’s hard. It’s hard to generate good content even once a week. It’s hard to cultivate a community. It’s hard to grow traffic. It’s a thankless job most days. So people throw something up there that talks about how great the company is, if only to check off “blog today” from their check list.

And the blog fails.” Full story at:  Is Blogging Dead or Are Companies Not Trying Hard Enough? | Spin Sucks

Go to the source if you want the rest of Gini’s perspective…

Thanks, Gini, for connecting the dots in a way that makes sense. Me? I always tell my clients that blogging is one of those things that takes more time than money and the organic Search Engine Optimization [SEO] is better than paying for Search Engine Marketing [SEM]. Gini, however, did a much better job deconstructing the UM Dartmouth study…

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Brian Cavoli of BzzAgent shares…

You could say there’s a universe of ways people measure the ROI from their social media marketing. Some of the more popular methods, like counting Facebook “likes” and re-tweets, have very little meaning to the CFO, while other newly developed formulas around engagement can be, well, rather creative.

Only one method, the analysis of sales revenue generated relative to the program investment, delivers ROI in the way it is meant to be measured –  in financial terms. If you think of that as the center of the measurement universe, here’s how the rest of the social measurement solar system might look:

via [Infographic] The Social Media ROI Solar System « BzzAgent Blog – Social Marketing Insights.

The Social Media ROI Universe « The WOMMA Word

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Some people like to make things overly complicated. Me? Sometimes I like to grossly oversimplify things and take them back to the basics. Example? ‘Thought leadership’ marketing. To my mind, if you want to be a thought leader there are only two things you need to do well:

  • Deepen your expertise through a continuous learning program
  • Document your expertise through blogging and social networks

Everything else is just details…

When it comes to effective business development, or marketing and sales again, I think there are only two activities you need to master:

  • Generating leads
  • Managing leads

Again, everything else is just details…

Whether you are a freelancer or running a large enterprise I believe there are 7 databases you must manage effectively to succeed. They are:

That’s all there is to it! If you can effectively manage these 7 databases you can go from reacting to your market to dominating your market.

Questions? Feedback? I’d be happy to expand/expound on any of these topics…

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Tumblr David Karp is no doubt breathing a huge sigh of relief as I’m officially announcing today I was may have been wrong about Tumblr…

Back in 2009, I was on the right track. I was very into Tumblr and the cool stuff they were doing but along came a bso [a ‘bright shiny object’] in the form of Posterous. I spent a very happy year with Posterous over the course of a 2.5 year period [don’t miss what I just said!]. Recently, I’ve been looking into Tumblr again and wondering why I ever left!

Recent experimentation with Tumblr has left me very impressed — in fact, I think Tumblr is the perfect curation tool for much of the work I do. While I’m still researching Tumblr’s Search Engine Optimization [SEO] benefits, I’m giving an early thumbs up to Tumblr as part of my blogging workflow. Again…

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Mea culpa, mea culpa, mea maxima culpa…

http://storify.com/e1evation/dollar-i-ve-posted-about-tumblr.js”&gt;

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Mea culpa, mea culpa, mea maxima culpa…

http://storify.com/e1evation/dollar-i-ve-posted-about-tumblr&#8221; target=”_blank”&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;View the story “!@#$ I’ve posted about Tumblr” on Storify&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/a&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;]&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;br /&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;h1&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;!@#$ I’ve posted about Tumblr&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/h1&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;h2&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Mea culpa, mea culpa, mea maxima culpa…&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/h2&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;p&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Storified by Todd Lohenry &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;middot; Fri, Apr 20 2012 15:48:15&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/p&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;h1&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Some of my greatest Tumblr hits…&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/h1&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Hmmm. I think I may need to rethink Posterous… | e1evationI’ve been a fan of tumblr for a long time, but the fact that Guy Kawasaki chose Posterous for his ‘Holy Kaw’ blog got me thinking and tes…&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Tumblr Leaves Posterous in the Dust [?!] | e1evationImage via CrunchBase Rising social media rockstar Kelly Neuville of Envano sent me an article from ReadWriteWeb [you can follow the ‘via’…&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;John Mayer, Katy Perry Agree: Tumblr Crushing Posterous | e1evationvia observer.com Hmmm. I’m a massive Posterous fan – it truly has changed my life, my business and my workflow. I do, however, have to do…&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Blogging platform Posterous takes preposterous swipe at Tumblr | e1evationDirect attacks and unprovoked hostility are usually reserved for gossip blogs, not the people who make the platforms that power them. But…&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Tumblr Now Has More Blogs Than WordPress.com | e1evationvia mashable.com What does this mean? Stick around – I’ll be breaking it down for you real soon. You can follow the ‘via’ link above if y…&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;12 Essential News Media Tumblrs You Should Follow | e1evationvia mashable.com The world is all a Twitter about Tumblr, so I just took another look at it to see if there’s something I’m missing. Ther…&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Two tools I ‘fired’ from my blogging workflow in 2011 | e1evationIt’s not me, it’s you…&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;h1&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Things that got me thinking…&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;nbsp;&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/h1&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;undefinedTumblr&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;How Tumblr Helped Put My Site on Top : @ProBlogger http://twy.la/JbTuAIe1evation&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;5 Ways To Use Tumblr To Increase Traffic To Your Website : Innovation :: American Express OPEN Forum http://twy.la/IcRkO3e1evation&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Tumblr Reels in Big Traffic, Now 8x More Page Views Than http://Wordpress.com http://twy.la/HXSIBue1evation&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;How to get Tumblr Traffic http://twy.la/JeSaZ4e1evation&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;undefinedMshcdn&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;

How To Leverage Yourself As An Expert By Using Social Media

How To Leverage Yourself As An Expert By Using Social Media Infographic

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I coach a lot of people on how to use WordPress effectively for ‘thought leadership’ marketing. One of the most important things to include in every post is a relevant picture. Why? HubSpot says:

If you’ve ever read a book with a child, you probably know they find pictures more interesting than words; but are adults really that different? I wouldn’t be surprised (or offended!) if you found yourself gravitating more towards the picture in this post than the copy. But images drive more than just attention — they drive engagement. In fact, just one month after introducing timeline for brands, Simply Measured reports that engagement is up 46% percent per post, and visual content (photos and videos) have seen a 65% increase in engagement.

via Why Marketers Should Invest in Visual Content Creation.

Effectively using images in a blog post is an issue however, that separates blogger sheep from goats. In this screencast I focus on a couple of ways bloggers can easily get images into their posts with an emphasis on my favorite blogging tool, Zemanta for both WordPress.com and hosted WordPress…

[View the story “Other ‘images in posts’ screencasts” on Storify]

Other ‘images in posts’ screencasts

Storified by Todd Lohenry · Mon, Apr 16 2012 12:10:24

I love Zemanta!toddlohenry
How I used Zemanta on this posttoddlohenry
Google Reader and Zemantatoddlohenry
Blogging with Internet Explorer and Windows Live Writertoddlohenry
Windows Live Writertoddlohenry
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Cool ‘infographic’ from Tony Shin!

Purchase of Instagram
Created by: Online MBA Programs
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I’ve officially told over 100 stories with Storify so I guess you can say that I officially love it! Thanks to the guys at Storify — especially Burt and Jeff — who make and support such a great technology. I think the future of blogging looks a lot like Storify…

Here are some of my best Storify screencasts in one handy playlist…

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Getting More Out of Pinterest

Getting More Out of Pinterest [Infographic]

Go to the source if you’d like to read the article…

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Brief History of Instagram | Visual.ly

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Here’s a mindmap and a screencast about my top 3 Twitter tools and the way I use them…

Now, here’s how they all fit together!

My top Twitter screencasts playlist:

Questions? Feedback? btw, here’s a little riff on how to use playlists in case you’re not familiar:

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Twitter, Facebook, LinkedIn And The Social Media Bill Of Rights [INFOGRAPHIC] – AllTwitter

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Online Masters
Created by: OnlineMastersDegree.com

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The first commandment of social media is ‘share, share, share’. A blog should be designed in such a way as to facilitate that sharing, both for the author AND the reader. Here are some practical tips on how I use sharing from my blog to drive traffic and engagement…

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Selling Through Social Media To Close More Leads « Serve4Impact

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