Trusting your basic goodness…

headshot-tara-brachTara Brach writes:

Einstein says the most important question we will ever ask ourselves is, “Is this universe a friendly place.” Do we trust that there is something essentially benevolent or good about this universe? That we are essentially good? These two talks explore what it means to trust basic goodness, and how this trust naturally emerges through cultivating a meditative presence…

Continue reading “Trusting your basic goodness…”

After the fact; applying ‘Einstein’s Razor’ to transformational ‘thought leadership’ marketing…


Earlier this week I had the opportunity to speak to a group of interior designers about how to become known on the Internet. It was one of the most enjoyable presentations I have given in a long time because 97% of the audience were lovely females from co-eds at UWSP to practicing interior designers, but I digress…

Many people in this audience were new to social media and it quickly became clear that the primary focus should be what’s the least amount of tools and work I can do to get started in the social media space. The conversation around that topic inspired me to come up with the following diagram and the explanation that follows it. I hope you find it useful…

mecosystem too

Questions? Feedback? Comment below or connect with me so we can talk about how this applies to you and your situation…

By the way, here’s a copy of my opening presentation…

…and a link to my notes


Einstein said “things must be made as simple as possible but no simpler”. This thinking inspires every aspect of my workflow and the tools I select for myself and my clients. With that in mind, here are the 20% of the tools that yield more than 80% of my results…

Einstein said “things must be made as simple as possible but no simpler”. With that in mind, here are the 20% of the tools that yield more than 80% of my results…

Let Go of What You Can’t Control

Karen Salmansohn writes:

Don’t let regrets about the past or fears about the future stop you from fully enjoying your present. A good way to ensure you’re living fully in the present is to make sure you’re fully using all of your miracle senses – and seeing, hearing, smelling, tasting, touching – and intuitively being – as much as you can in a day! Most people pay attention to mostly what they see around them. But you have so many wonderful other senses as well to tap into.” via Let Go of What You Can’t Control.

Einstein on the Beach, 1939

Words fail me right now. Retronaut. Get more here: Einstein on the Beach, 1939.

5 Ways to Let Go of Limited Thinking for a Limitless Life

Daniel Miller writes:

“The world as we have created it is a process of our thinking. It cannot be changed without changing our thinking.” ~Albert Einstein.

As so often happens when I go on vacation, valuable insights come in unexpected ways. It happened again during a recent fly-fishing trip (through Fly Fishing for the Mind) with my adult son, Brandon, to the Sian Ka’an Biosphere, a government protected nature and wildlife reserve at the eastern tip of Mexico.

I got in touch with a major difference in Brandon’s and my thought patterns. Brandon thinks expansively about life’s possibilities—particularly those involving fun and adventure. His typical mind-set is “Let’s do it” and “This will be a lot of fun.”

I, on the other hand, tend to think restrictively, like “If we do this, then we can’t do that” and “That’s not what’s been planned.”

Had I followed my limited thinking during the trip, I would have missed out on some great fun and highly rewarding experiences. Let me share two of them with you.” Get more here: 5 Ways to Let Go of Limited Thinking for a Limitless Life | Tiny Buddha: Wisdom Quotes, Letting Go, Letting Happiness In.

I just had to share that juicy Einstein quote with you!

Problem thinking

“We can’t solve problems by using the same kind of thinking we used when we created them.” Einstein

50 Traits and Habits Of Highly Effective Men

“It is every man’s obligation to put back into the world at least the equivalent of what he takes out of it.” Albert Einstein. Get them here: 50 Traits and Habits Of Highly Effective Men : All

On ‘counting’

“Not everything that can be counted counts, and not everything that counts can be counted. ” Albert Einstein






Spring cleaning from the inside out

Click the image for some valuable reflections on the ritual of spring cleaning…


English: Walt Whitman. Library of Congress des...

Blogger David Kanigan shared this great Walt Whitman poem…

“Why, who makes much of a miracle? As to me I know of nothing else but miracles,
Whether I walk the streets of Manhattan,
Or dart my sight over the roofs of houses toward the sky,
Or wade with naked feet along the beach just in the edge of the water,
Or stand under trees in the woods,
Or talk by day with any one I love, or sleep in the bed at night with any one I love,
Or sit at table at dinner with the rest,
Or look at strangers opposite me riding in the car,
Or watch honey-bees busy around the hive of a summer forenoon,
Or animals feeding in the fields,
Or birds, or the wonderfulness of insects in the air,
Or the wonderfulness of the sundown, or of stars shining so quiet and bright,
Or the exquisite delicate thin curve of the new moon in spring;
These with the rest, one and all, are to me miracles,
The whole referring, yet each distinct and in its place.
To me every hour of the light and dark is a miracle,
Every cubic inch of space is a miracle,
Every square yard of the surface of the earth is spread with the same,
Every foot of the interior swarms with the same.
To me the sea is a continual miracle,
The fishes that swim—the rocks—the motion of the waves—the ships with men in them,
What stranger miracles are there?”

Source: Miracles… – Lead.Learn.Live.

Go to the source if you’re interested in his perspective. While you’re there, follow him! You might enjoy his posts like I do…

7+ Tools for Turning the Tide

I had the honor yesterday of team teaching a social media ‘bootcamp’ with super smart social media guy Dana VanDen Heuvel [I know! Why was I team teaching with him?!]. Apparently Dana finds some value in my ‘practical, tactical’ approach to social media implementation so he asked me to share it with the class…

Me? I think people who believe that social media marketing could be valuable for their business are immediately faced with the question of ‘how do I add social media to my overflowing plate and still get home for supper?’. If that’s true then we need a simple toolbox to help us go from being overwhelmed by data to effectively managing and producing it. This is my current thinking about the ‘7+ Tools for Turning the Tide’ [the plus is for retail destinations that would also benefit from location-based social media]…

Before you tweet back that this is way oversimplified, remember where most aspiring thought leaders are at! That’s why I use three maxims to guide my choice of tools:

  • “Things must be made as simple as possible but no simpler.” Albert Einstein
  • “Never use two tools where one will do.” Paraphrase of Thomas Jefferson
  • “The tools must be ‘good, fast and cheap’, completely cross platform, and available anywhere/anytime [which means they are web and mobile based].” Todd Lohenry

This mindmap is a revision of my now ‘world famous’ series ‘The Top 10 Tools for Tightening your Tribe‘ — the missing technology toolkit for Seth Godin’s book ‘Tribes‘. You’ll see that some of the tools have changed [I’ve moved to Chrome from Firefox, for example] but the principles are enduring and many tools have stood the test of time over the past year — a lifetime in the social media space…

Questions? Feedback? Comment, call or use the contact form to connect so we can talk about how this applies to your business…

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