Thinks I find along the way
Getting conflicting information about whether the mobile-first indexing change will impact your rankings? Brush up on the different processes behind search results: Mobile-first indexing: Will it change your rankings on desktop? – Search Engine Land
Previously known as Google Local and Google Places, today’s Google My Business has undergone many changes. Google adds new features to businesses listings with each new evolution, and Google My Business posts are another feature improving searches for businesses and users. If you don’t know how to use Google My Business posts, now is the perfect time to start: How To Use Google My Business Posts To Get More Customers – Web Ascender
Jason DeMers writes:
Google wants to make everyone happy. It’s at its most profitable when everyone is happy; when people get what they’re searching for, they’re more inclined to use the search engine, which makes its ads more valuable. When businesses get more visibility on the search engine, they’re more inclined to use it (and eventually pay for that advertising, which is rapidly approaching $100 billion a year).
Accordingly, Google constantly introduces new tools and features that businesses can use to improve their visibility. One of them, Google My Business, promises to help local companies get more visibility (and search engine accuracy) than ever before—but is it worth the effort?
There’s no shortage of SEO tools to choose from, but which ones get results and who’s got time to try them all?
Source: 7 Search Engine Optimization Tools Every Content Publisher Should Know
Looking for questions that demonstrate your expertise? Try the quirky website Answer the Public! It’s fun and it’s awesome…
Source: AnswerThePublic.com: that free visual keyword research & content ideas tool
Mike Blumenthal writes “Yesterday at Streetlight Magazine during David Mihm’s and my conversation he noted: You’ve been banging the drum for the last 12-18 months that for most businesses, Google Is the New Homepage. The reality is most customers are coming into your business digitally with Google as the front door.” Source: Google as the New Mobile Website
Google began indexing and ranking pages on its search engine based on the mobile versions of websites rather than the desktop ones.
Source: Google has made it official: The internet is now mobile-first
Another good article from Mike Blumenthal via BrightLocal:
The Google Q&A feature presents a brand new minefield for business owners to navigate. Here, local SEO luminary Mike Blumenthal shows you how to use Google Q&A for businesses and explains how to counteract the bad while making the most of the good.
Source: Google Q&A: Google’s Newest Knowledge Panel Feature That You Might Just Hate or Love – BrightLocal
5,000 people make seem like a lot to be able to circle, but if you’re serious about using Google Plus to build your personal or corporate brand, eventually you’ll want to get rid of some of the people you followed early on and find the most relevant people in your space to interact with. Enter Circlecount and Circloscope — two great Google Plus tools that go together like peanut butter and chocolate. Here are some of the things I’ve learned with early experiments with both tools.
Click here to listen to Jeff Korhan’s interview with Martin Shervington: Google+ Communities: Amplify Your Content In Search – Jeff Korhan.
Google Plus haters thank you for perpetuating the myth about Google Plus being a ghost town. You’re like a guy with a tiny schwanz posting about how size doesn’t matter! Everybody knows you’re overcompensating for something…
Believe me, I used to be a hater, too! As an instructor in Content Marketing, Search Engine Marketing and Social Media at NWTC, my world was perfect until Google Plus came along. Facebook, Twitter and LinkedIn were all I needed until I learned last fall that Google doesn’t index any of them. Then I got religion. And traffic. And clients. And now thanks to Google Plus, I get higher rating for the word elevation than Bono of U2! Now that’s the power of Google Plus for elevation in seo…
Start your education here:
And continue on here:
https://storify.com/toddlohenry/reasons-why-i-believe
I’ll see you at the top of the serps!!!
One of my favorite clients is trying to get a handle on how to save things for later in Google+. Here’s a quick pass at a couple of ideas…
Looking ahead to 2014!? Is it too early to think about that already? Not if you’re a content marketer! I mean think about it — most of your competition will spend the month of December partying like the Grasshopper in the classic fable. It’s time to think now about being more intentional with your search engine marketing and social media and decide if you’ll be an Ant or a Grasshopper…
Looking ahead to 2014 I think the content marketing world will fall into two categories; those who are dominating search through effective use of Google Plus and those who are scratching their heads. In which category would you like to be? Don’t get me wrong! All of the basics still apply but now is a great time to review what you’re currently doing and thinking about adding Google Plus to the mix. Here are some thoughts I have on the subject:
Here’s the link to the Traphagan article — and sorry, it was Search Engine Land. By the way, I may turn this into a series depending on the feedback I receive so let me know what you think in the comments!
No doubt about it — I’ve been obsessed with Google+ this month. Here’s a recap of my top posts on the topic in a more or less logical progression…
Perhaps I managed to convince in my previous post that Google+ is a tool you should take a look at. If that’s the case, you might be saying ‘what’s next?’ Here is a small sampling of great resources I am using to help me get my mind around ‘circles’ — one of the most fundamental features of Google+…
Here are some good tools for getting started!
http://storify.com/toddlohenry/google-resources-for-beginners
A few years ago, Eli Pariser did a now famous TED talk on the concept of filter bubbles. Here it is in case you haven’t seen it yet:
Now as a consumer of information this concerns me on some levels but as an internet marketer, it gives me all kinds of reasons to love any tool that allows me to create my own filter bubbles for myself or my clients and to use this to my/our advantage. I have come to believe that the best tool for creating these bubbles is Google+. Here’s Rand Fishkin of Moz talking about how it works:
Here are some of the world’s greatest Google+ practitioners [and Hulk Hogan] discussing how to put Rand’s insights into practice:
Does it work? It’s scary how well it does! If you agree with me that the number one benefit of using the internet for thought leadership is to get found when people are looking for you or what you do, Google+ is now the most important tool for you to understand and leverage. It’s all happening here…
Google+ and Blogger; two Google tools that go great together like [insert favorite food combo here]. I show you how in this video:
…then you might enjoy this video from Ronnie Bincer who is rapidly emerging as one of the top Google+ experts in the world. My favorite takeway from this video is the question about Facebook versus Google+; Ronnie says Facebook is the place to go to connect with your existing friends and Google+ is the place to go to make new connections. That’s the kind of common sense you can take to the bank…
My buddy Ronnie Bincer brought this Hangout on Air [HoA] to my attention…
Ronnie’s already done a thorough analysis that I’ll share here:
Why it is different, how to maximize it for your business be it small or large. +Google+ Your Business with +Caroline McCarthy as the HOA host guides the Featured Panel Members: +Chris Brogan, +Mike Elgan, +Chad Wiebesick, & +Justin Williams in a great discussion on how G+ works for business.
Very, VERY Insightful Stuff here…
Chris has some great points and states them very eliquently… Mike at 23:42 speaks about how you can Use Google+ Search to enter into a conversation about a topic with thought leaders or enthusiasts, it really struck a chord with me, Fantastic Business Strategy +Mike Elgan
The main challenge with Mike’s point/strategy is if you are working G+ as a Page, you can’t necessarily join in the conversation, you need to do that as a Profile… one thing I still find troubling about Google+… a point +Chris Brogan speaks to at 34:12 and talks about how a business should have a solid ‘bench’ ready to interact as Profiles before engaging as a Brand Page.
Plenty of useful tips and a little encouragement to get Chris’s Book http://goo.gl/LEno8 Google+ for Business. This is one of the best videos put out by Google+ Your Business to date IMO… check it out… it is just shy of 1 hour long… the real content starts at 2:00
52:13 Not wise to use G+ to drive traffic to your blog…. hmmmm. I like that idea, but there are plenty of folks that say that is Exactly why there are here! Love to hear +Chris Brogan or +Mike Elgan’s perspective on why they dropped that little ‘bomb’ at the end! Wouldn’t you? (“leave them wanting more”, eh?).
I’ll be doing a Google hangout today at 15:00 CDST [GMT -6] on the topic of ‘How to be an Inbox Hero with Gmail’. I’ll be sharing the 7 killer features that make Gmail the only email tool for me. In addition, I’ll be talking a little Getting Things Done [GTD] principles for how to handle email. How to join? The first 9 people to email me at toddlohenry@gmail.com will be added to my Gmail circle and can participate live. Anyone else can watch it here via the miracle of Google Hangouts on Air…
The playlist is a collection of my ‘Greatest Gmail Hits’ to hold you over…
…are one of the coolest things I’ve ever seen and believe me, I’ve seen a lot of cool things. Here’s my take…
Bright, shiny objects! 
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