Curated – Page 148 – Bright, shiny objects!

“Location based (or geo-located) marketing is getting a huge amount of buzz at the minute, as Twitter apps connect location tweets to its service, Foursquare is credited with Domino’s Pizza’s UK success and smartphone users get ready for augmented reality to guide their leisure time.
And then there’s Facebook’s continued assault on world domination with its new Places app.
All good stuff. And yet…
For the most part, we’re still being safe and boring when it comes to how we, as marketers, use these geo-location services such as Foursquare and Gowalla to drive traffic and sales to our clients and own business.
And there are some great opportunities to set yourself apart.” You can follow the ‘via’ link above to go to the source if want to know more…

January 24, 2011 0

How Radio Vets Rebooted As Podcast Pioneers

January 21, 2011

10 Tricks for Twitter, Facebook, Youtube and LinkedIn

January 21, 2011

January 23, 2011 0

Kindle DTP, Now Kindle Direct Publishing, Extends 70% Royalty Option To Canada

January 21, 2011

Deleting Facebook From My Life

January 21, 2011

The Good News About Android's Version Distribution

January 19, 2011

Some Customers Suck

January 19, 2011

Holding onto an old phone number? You can likely port it to your Google Voice.

January 20, 2011

An update from the Chairman

January 21, 2011 – BOING. This is old news already but here you go in case you haven’t seen it ;)

How Teachers are using Google Earth in the classroom

January 20, 2011

January 22, 2011 0

Because Forrester has some interesting data to support it…

“While only 4 percent of US online adults have ever used a location-based service, like popular check in app Foursquare, data from research firm Forrester shows that young adult males with college degrees appear to be the main user group.

In addition to being the main user group, the group may also be heavy online influencers as 38% of them claim that their networks ask them for their opinion before making a purchase decision. It would be interesting to know what types of products their networks ask them about before a purchase. Most likely, it’s probably electronics.

Finally, the data shows that the group may also be heavy mobile researchers, meaning that they are more likely to search for information on products or services as well as look up ratings and reviews. If the user group is constantly checking in to locations, then they are probably also using their smartphones…” Source: Forrester reveals who uses location-based services the most | VentureBeat

While the Pew Internet Study reports that only 4% of smartphone users are ‘checking in’ — it’s a pretty awesome and influential 4%. Wouldn’t you agree?

Forrester reveals who uses location-based services the most (venturebeat.com)
Foursquare User No. 6,000,000 Signs Up (observer.com)
Foursquare Unveils New Version of API (mashable.com)
2010 Mashable Awards Winners: Foursquare = Best Location-Based Service (e1evation.com)
The Future of Local Commerce = Facebook + Foursquare + Yelp + Groupon [+ Outdoor] (e1evation.com)

January 21, 2011 0

Deals. They are everywhere these days. With our economy in a serious recession, consumers are laser-focused on getting the most for their money and EVERYONE loves a great deal.

With the advent of location-based applications like Foursquare and Facebook Places, deals are becoming more relevant than ever before. The ability to geo-target a consumer walking into your store or down your block is a marketing first so it’s not surprising that many platform developers are jumping on the ‘location-based’ bandwagon.

All the hype surrounding these new tools makes it difficult for business owners to make informed decisions about where to put their efforts. So let’s examine the facts and compare some of the more popular applications side by side.

via socialfresh.com

You can follow the ‘via’ link above to go to the source and read the rest of the article if you’re interested in learning more…

January 21, 2011 0

Unfriending

January 20, 2011

January 21, 2011 0

Facebook Estimated To Collect Almost 5 Percent Of U.S. Online Ad Revenue

January 18, 2011

Report: Mobile App Market Will Be Worth $25 Billion By 2015 – Apple’s Share: 20%

January 18, 2011

10 Boredom-Busting USB Desk Toys

January 16, 2011

Steve Jobs granted medical leave of absence from Apple

January 17, 2011

January 19, 2011 0

Whether it’s within their embedded systems or as part of an internal IT infrastructure, open source technologies are powering more and more companies. Nokia recently open-sourced its proprietary operating system in hopes of being able to continue to compete in the smartphone market. Netflix is one company that opted for open source technologies early on to help power its operations and it continues to give back to the community. The software that powers Facebook is almost entirely open source and custom-written for its needs. Superpower Amazon.com also uses open-source software for nearly everything they operate.

It’s not just companies – consumers are also moving in the direction of open source platforms. Android Mobile Devices have long been surpassing Apple’s iOS in sales. Part of this success can be attributed to the variety of service providers and Android phones available from multiple carriers. However, it is safe to say that consumers are embracing open source platforms as a reliable and affordable solution for data access and management.

via wpmu.org

You can follow the ‘via’ link above to go to the source and read the rest of the article if you’re interested in learning more…

January 18, 2011 0

via lifehacker.com

You can follow the ‘via’ link above to go to the source and read the rest of the article if you’re interested in learning more…

January 16, 2011 0

How does Facebook decide which 10 friends to display on your profile?

January 14, 2011

Destination: Dial Tone — Getting Google Apps to 99.99%

January 14, 2011

Your hidden (and cost-effective) marketing assets

January 14, 2011

January 16, 2011 0

: Image via Wikipedia

Garry Tan has announced that he is leaving Posterous, the ultra-simplistic microblogging company he helped found in 2008. Tan wrote on his blog today that it was time to move on and that he would be taking an advisory role with the company in order to do what he was most passionate about – work with startups.

“My greatest passions lie with the early stage of building world-changing consumer products,” writes Tan. “To that end, I’ve decided to join the team at Y Combinator as a designer-in-residence and help the dozens of top pre-seed startups in the newest Winter 2011 batch reach their potential through excellent user experience.”

via readwriteweb.com

Ruh roh! What does this mean for Posterous? I have been having concerns about the platform for a month or two due to lagging tech support responses and what I interpret as a lack of focus with Posterous groups and now this? Still, Posterous is the best tool in the universe for curating content and autoposting to my WordPress blogs — better than ‘press this’ which really stinks, imho. What now? In the words of the great philosophers .38 Special, “Hold on loosely, but don’t let go. If you cling too tightly, you’re gonna lose your soul”…

Posterous Cofounder Garry Tan Steps Down, Heads To Y Combinator (techcrunch.com)
Posterous Co-Founder Garry Tan Leaves for Y Combinator (readwriteweb.com)
Posterous Founder Leaves Startup, Goes to Y Combinator as Design Guru (mashable.com)

January 15, 2011 0

via visualoop.tumblr.com

You can follow the ‘via’ link above to go directly to the source to get the whole story if you’d like…

January 14, 2011 0

via arikhanson.com

Definitely! Comment or ‘connect with me’ to discuss how this applies to your organization…

January 14, 2011 1

1. In 2010, 107 trillion emails were sent on the Internet. (Source)

2. At the current rate 36 billion photos will be uploaded to Facebook each year. (Source)

3. Each day 2 billion videos are watched on YouTube. (Source)

4. Each month 30 billion pieces of content (links, notes, photos, etc.) are shared on Facebook. (Source)

5. In 2010, users sent 25 billion tweets. (Source)

6. Worldwide there are 1.97 billion Internet users. (Source)

7. At the end of 2010, there were 88.8 million – .COM domain names registered. (Source)

8. As of December 2010, there were 255 million websites. (Source)

9. Worldwide, there are 2.9 billion email accounts. (Source)

10. The average Internet user watched 186 online videos per month (USA). (Source)

11. Every minute 35 hours of video is uploaded to YouTube. (Source)

via blog.hubspot.com

Which one surprises you most?

January 14, 2011 0

via danzarrella.com

Dan Zarella says “The takeaway here is that you need to have regular activity on your Facebook page, but users don’t like it when you “spam their feed.” It seems that the optimum posts per day frequency is once every two days.” What is your experience?

January 14, 2011 0

via blog.hubspot.com. If you’re concerned about Search Engine Optimization [SEO], you’ll want to follow the ‘via’ link to drill down on these findings from HubSpot…