Category: Curated

You can follow the ‘via’ link above to go to the source if you’re interested in trimming down your Facebook news feed…

If we were talking about ice cream, I’d say quality all the way: I’ll take a scoop of Ben & Jerry’s over a gallon of Good Humor any day. But when it comes to Facebook Fans, this question of quality versus quantity becomes a bit more complicated. It seems that every brand in America is on a quest to simply gain as many fans as possible. Yet I keep hearing from newsrooms I work with that they’re concerned about “quality” fans too.  To be honest, my instant reaction was that they’re crazy. Newsrooms (and brands in general) should just get as many fans as possible, right? Maybe, maybe not.

There are at least a few arguments that support building a quality fan base and many more that support building a fan base simply for quantity. Here’s a look at both sides and how your station might be able to get the best of both worlds.

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Comment below or ‘connect’ above so we can talk about how this applies to your business…

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A survey of more than 2,000 mothers over the age of 40 found that a majority have more Facebook friends than their children, and that they know how to better take advantage of their presence on the site.

The U.K.’s Daily Telegraph reported the study, without including key like which journal published the findings and exactly how many mothers over 40 have more Facebook friends than their children. But the overall claims make sense nonetheless. Women with children younger than college age might not only have their own friends, but also their coworkers, their children’s friends, and their children friends’ parents among their contacts. Kids, on the other hand, generally have a much more limited social circle until they go to college. They also tend to stick with their own age group. It would be interesting to know, however, which group has more friends they have never met in real life, or that they met online. And who uses it as a dating outlet the most?

Tammi Williams, who conducted the study, told the Telegraph that she created six categories to explain how mothers generally use Facebook. The two most popular groups might surprise you…

Interesting! If you want to know more about how this applies to your business, comment or ‘connect’ so we can discuss it…

Forrester’s 2011 report began by analyzing its performance on last’s year’s predictions. Overall, the firm gave itself a B+ on accuracy. It says that the trends we saw last year will continue in the year ahead. These included around 20 trends that were lumped into four general categories: disruptive forces, emerging trends, consumer use of mobile for commerce and company spending on mobile.

Last year, Forrester had claimed that we would see non-telco companies like Apple, Google and Facebook seeing increased importance as key players in the mobile ecosystem, we would see increasing device and OS (operating system) fragmentation, the increased integration of location and social into mobile services, increased consumer use of mobile commerce services and mobile product professionals would be increasing their mobile budgets.

While those still hold true, says Forrester, new trends for 2011 are emerging…

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Facebook is now making it easier to create a Facebook Page. You can follow the ‘via’ link above to go to the source if you’re interested in knowing how…

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