Think about your clients. Think about the work you’re doing. How did you happen to close those pieces of business? I’m lucky (some might say cursed), but a majority of the success we’ve had at Twist Image comes from the work we do – right here – on this Blog. When we started Blogging in 2003, we (and I say “we” because although this is my worded playground, it is a group effort and a huge part of the overall business strategy of the agency) had a few clients and a few employees. The mass media and industry publications didn’t care much about us, because there wasn’t much of a story there to tell. Blogging enabled and empowered us to share how we think about the Digital Marketing landscape with the world. This Blog prodded along (it still does), and whether it’s working with a major brand, securing a business book deal or getting talent bureau representation, we stay focused on the fact that a lot of that came (initially) because of this Blog (in fact, it still does). Yes, we needed the work to stand on it’s own (both the creative and strategic) and we need to keep nurturing all of those client and business development relationships, but to this day many brands find us (and want to work with us) because of the ideas we share here (amongst other reasons).

This is why I blog. What about you?

As a blogger, you want several things that all tend to equal success across niches. You want people to land on your site, you want them to engage with your article and then you want them to perform some sort of action. This action can be diving into more articles, signing up for your rss feed and newsletter or telling their friends about your site to begin the viral spreading process.

It is our job as blog owners to make this process as easy as possible for new readers and build that authority from day one. One of the easiest, most effective and worthwhile ways to accomplish this feat is to become the ultimate online resource for your nice. So how do we do that?

Follow the ‘via’ link to read on…