Interesting TED Talk by a German consultant on labor supply and demand in the near future…
By the way, I dream of giving a TED talk but I can’t imaging what it would be like to give a TED Talk in my second language. #amazing
Our days are happier when we give people a bit of our heart rather than a piece of our mind.
http://www.elephantjournal.com/2014/10/the-only-way-to-cure-compassion-fatigue/ from Tumblr via IFTTT
How to increase Google Plus Engagement
If you’re drinking the Google Plus Kool-Aid, as some point in time you’ll want to know more about how to increase Google Plus engagement. Here are some of the world’s smartest people giving their perspective…
How to increase Google Plus Engagement
https://storify.com/toddlohenry/how-to-increase-google-plus-engagement
Eric Schmidt: Google Will Give Higher Rankings to Content Tied to Verified Profiles
Regardless of how one feels about it, effective use of Google Plus is the defacto standard for getting found in search:
“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.”
When Google introduced authorship markup in 2011, Google did note that they were “looking closely at ways this markup could help us highlight authors and rank search results.”
Now Schmidt has made it explicit: in the future, you can boost your rankings by using Google authorship, and as we’ve reported before, Google+ has been designed to be an identity verification network.
via Eric Schmidt: Google Will Give Higher Rankings to Content Tied to Verified Profiles – SEW.
You WILL be assimilated…
Related articles
- Google authorship matters for SEO (onemanandhisblog.com)
- What Authorship Can Do For You (hubshout.com)
- Author Rank, Authorship, Search Rankings & That Eric Schmidt Book Quote (searchengineland.com)
- How to Optimize Your Content for Authorship Success (problogger.net)
Google semantic search; the next big thing?
Google semantic search should be on your radar if you’re at all interested in getting found in search. If you’re unfamiliar with this term, may I suggest that you read David Amerland’s book Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase Brand Impact, and Amplify Your Online Presence. I think my favorite quote from the book is this one…
Something I cannot stress enough is that the fundamental change in the transition from good old-fashioned Boolean search to semantic search lies in creating transparency in your company or brand data to Google’s search. Rather than “telling” search what you think it needs to get you in front of those looking for your services, show it who you are and what you do. This is a change in mindset that transforms Google from an “adversary” of sorts that had to be managed, coerced, and somehow convinced to rank your website and serve it in search to an ally interested in the same things you are: giving the right answer to those who ask a question through search.
Amerland, David (2013-06-27). Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase Brand Impact, and Amplify Your Online Presence (Que Biz-Tech) (Kindle Locations 3816-3821). Pearson Education. Kindle Edition.
If you want to get found when people are looking for solutions, get David’s book and stay on top of your craft…
I hate it when this happens
Someone goes to the trouble of building a blog and never posts to it — doesn’t even check for typos. Commitment? Really?
Google Authorship changes have you wondering what to do next?
Google Authorship changes have me pondering what to do next. I had been attempting to lend authority to our Kestrel Aircraft web content by leveraging my Google+ profile linked by Authorship to my posts at http://kestrel.aero. Friday, Google announced this is no longer an option and for the past 48 hours I have been thinking about what to do next.
First, I’m reading David Amerland‘s book Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase Brand Impact, and Amplify Your Online Presence. It’s not a light read, but it is giving me valuable perspective on this issue and is forcing me to take a look at the bigger picture! I strongly recommend his book and now would be a great time to download and read the Kindle version…
The second thing I’m doing is thoughtfully pursuing microdata formats and learning from Schema.org. Here’s a list of good resources I have found along the way:
Google Authorship changes
What do I do now?
https://storify.com/toddlohenry/authorship-is-dead
What have you learned since Friday? Please share below…
Related articles
- Ultimate list of Google Authorship resources (raventools.com)
- Introducing Schema Creator for Google’s new structured data format (raventools.com)
- How To Write Meta Descriptions for Maximum Clicks (raventools.com)
- WPTavern: Google Authorship is Officially Dead, WordPress Authorship Plugins are Now Obsolete (wptavern.com)
- Google Kills Authorship, Photos and All (hubspot.com)
- Google removes authorship from search results (plus.google.com)
- Google Just Killed Authorship Entirely (webpronews.com)
- Google Authorship Killed: Google Plus Next? (forbes.com)
What is the purpose of The Elevation Company?
I want to take you higher [in the search engine ranking pages]!
The Google+ Plugin for WordPress
If you’re on the internet to ‘get found’, this may just be the most important plugin you can use!
Are you ready for mobile searchers?
More and more people are searching for results as they come into your geographic area. Are you ready?
http://storify.com/toddlohenry/the-growing-importance-of-a-mobile-site
Being prepared is as easy is as easy as using the following tools in a prescribed system and process:
Want to know how? Connect with me…
A care package for bloggers and other thought leaders…
In the 10 years since I started blogging I’ve posted or shared over 50,000 pieces of content and learned a few tips and tricks along the way. Here’s my latest collection on tips and tricks with an emphasis on effective handling of email and the relationship between mobile and desktop in the cloud. I’ve never offered such a comprehensive catalog of my top productivity tips — if you master these, you’ll be well on your way to becoming a much more effective content marketer…
http://storify.com/toddlohenry/a-care-package-for-a-new-blogger-or-thought-leader
The Key to a Clean Inbox…
…is to never give your business address to someone you don’t want to do business with!
Here are some other thoughts in a similar vein:
- Use Gmail
- Don’t use Outlook unless your organization uses Exchange as their mail system; even then, use Gmail for all non-essential email
- Use a feedreader like Feedly — not email — to manage the sites, sources, searches and someday/maybe info you need to master
- Continue to follow this blog for more great tips and tricks like this…
Related articles
- Overcome Email Overload in Outlook (lifehack.org)
- Gmail Shortcuts: Latest Secrets for Hacking Your Email (socialmediatoday.com)
- New Gmail Inbox is making me more productive (jessegarboden.wordpress.com)
- How to Keep Your Gmail Inbox Clean (computers.tutsplus.com)
- Reply All (om.co)
Beyond writing: 8 alternative content marketing ideas and how to leverage them
Memeburn writes:
A block of text does not sit well with the average users, and they are likely to lose interest fast if you don’t provide him with a little “eye-candy”. To be honest, I rarely read an article from start to finish. Even if I am interested in it, a boring format will probably make me quit before I even get to the middle. The image above shows how different types of articles are usually read.
So what can you do to maintain the viewer’s interest, and hopefully ensure that content marketing becomes king? There is a common misunderstanding when it comes to content. Most live with under impression that the term only refers to written content, but in reality, it also refers to images, videos, podcasts and other means of online communication.
Go to the source to get the content ideas: Beyond writing: 8 alternative content marketing ideas and how to leverage them | memeburn.
Bright, Shiny Objects! 
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