Category: Best practices

Google Photos

@dottotech talks about Google Photos — a must have tool for business and personal images…

How to Break a Bad Habit

Atomic Habits: Tiny = Mighty @jamesclear via @_brian_johnson

First things first

First things first
First things first

Do first things first, and second things not at all.

Peter Drucker

“The ability to set priorities, focus on them and not deviate may be the most important skill for success in life. The quote from Peter Drucker was written in the context of talking about business efficiency but can be applied to any field. With limited time and energy that is available, there are only so many things that can be done – no matter how many time management skills you learn. And because not all things get you the same return on investment it is important that you only do those things that are the best investment of your time, energy and also money.”

Source: First things first (Quote of the Month, December 2010)

The Optimal Work to Rest Ratio via @_brian_johnson

More great thoughts from my hero, Brian Johnson…

Equipping the next generation to conquer overload and distraction

How I Mind Map

I believe that mind-mapping is a special skill that will help you organize your thoughts for business or life. Here’s Brian Johnson’s take. Click the title to watch the video…

Lead Yourself First by Raymond M. Kethledge and Michael S. Erwin

More inspirational thinking from Brian Johnson of optimize.me…

6 Powerful Google Keep Add-ons (And Two Hidden Features)

Google Keep; Simple and Clean Note-taking App

Where should I start with GTD?

People often ask, “Where should I start with GTD?” David Allen gives practical advice, whether you’re new to GTD or need a reboot: Where should I start with GTD? – Getting Things Done®

This Is Why Email Marketing Still Outperforms Social Media

Patiently building your email list and perfecting how you use it remains your single best marketing channel: This Is Why Email Marketing Still Outperforms Social Media

How to create a style guide for your SEO content writers

To get the most out of your content writers, you need to set them on the right track from the start. How to develop guidelines and reduce the required editing time: How to create a style guide for your SEO content writers – Search Engine Land

A Couple Google Webmaster Tools Tips and Tricks

Too few webmasters move beyond Google Analytics, which is a pity. Google Webmaster Tools is all you really need to become a Google-whisperer. Why spend all this time and money on MOZ and Woorank when you could just hear it directly from the Horse’s mouth.

I have been using it a lot lately since I have been doing a lot of SEO strategy work and I have really had some serious fun working through some of the tools that Google basically begs you to adopt in order to make things super-easier for them — and therefore better for you, the site owner or manager.

via A Couple Google Webmaster Tools Tips and Tricks.

What Does an SEO Do In Their Day-to-Day Work

There’s a common misconception that SEO is a “one and done” task — that you clean up and optimize a site, and once that’s done, you can focus your efforts elsewhere. There’s so much more to the day-to-day work of an SEO, though, and in today’s Whiteboard Friday, Rand walks us through those ongoing parts of the job.

via What Does an SEO Do In Their Day-to-Day Work – Whiteboard Friday – Moz.

Watch Rand’s video here…

What Does an SEO Do In Their Day-to-Day Work - Whiteboard Friday - Moz

The Power of YouTube

English: YouTube-like logo for userboxes. This...

Imagine a place where people go to actually watch ads and where marketers can take all the time they want to unfold a story. That magical place is called YouTube and UPS shows us how it’s done:

If you can count on anything during the holidays, it’s advertisements that take aim at your heart — and this one hits the bullseye.

The spot from UPS highlights the bond between a 4-year-old boy named Carson and UPS driver Ernest Lagasca, who Carson calls “Mr. Ernie.”

“When Carson was born he couldn’t drink milk or anything with a milk protein in it, so they sent formula,” the boy’s mom, Karen Kight, told KRDO. “Mr. Ernie would deliver quite a few times to our house.”

Carson loves Mr. Ernie and his truck so much that he has a UPS uniform of his own and dreams of being a UPS driver. And when Mr. Ernie comes to the door in the ad, Carson practically leaps into his arms.

“I could come here three times in week and I’d get the same reaction every single time, all that excitement,” Lagasca says in the spot.

But in the commercial, Lagasca isn’t bringing an ordinary package. As part of the UPS Your Wishes Delivered campaign, he’s delivering a child-sized UPS truck to help make Carson’s dream come true.

“When I drove up, that moment was just amazing,” Lagasca told Fox21 News.

Armed with a crayon map, Carson proceeds to drive around the neighborhood, delivering boxes of cookies and such.

Source: UPS Makes A Little Boy’s Wish Come True In Heartwarming Holiday Ad

How To Become a Thought Leader In 13 Steps

Thoughtleadership is not a dirty word, in fact, it’s a necessity. Here are some good thoughts on how to achieve it…

“Thought leadership in today’s world has a lot to do with content creation and distribution. This article is a prime example of a notch towards hopefully better thought leadership for myself.The idea is I write a useful article, which you read. Since I gave you solid information, you now trust and respect me – and that might lead to more business in some way, shape, or form. Whether you buy one of our startup consultation packages, web development, or any other “product” that I sell, or it could be as simple as the SEO benefits from the non-reciprocal link.Remember that content creation can be anything from blogging to speaking on a panel at a local event. It’s any form of media or action that puts your story further into the marketable world in a way that translates to attention and hopeful credibility.” Go to the source for more: How To Become a Thought Leader In 13 Steps | SEJ.

How to use Circlecount and Circloscope to find relevant people in Google Plus

5,000 people make seem like a lot to be able to circle, but if you’re serious about using Google Plus to build your personal or corporate brand, eventually you’ll want to get rid of some of the people you followed early on and find the most relevant people in your space to interact with. Enter Circlecount and Circloscope — two great Google Plus tools that go together like peanut butter and chocolate. Here are some of the things I’ve learned with early experiments with both tools.

Chrome extensions for Gmail: my top 10

Chrome extensions for Gmail! Here are my top 10 tools that make reaching ‘inbox zero‘ in email a regular occurrence. Here’s the list:

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I talk you through it here:

You can see all the chrome extensions I’m using here:

extensions

Thought leadership strategy and tactics

Thought leadership strategy is essential for getting found in Google but how to execute with the fewest moving parts is elegance! DaVinci said “simplicity is the ultimate sophistication” but what does that look like in a thought leadership workflow? Let’s start with some thoughts from Google Plus ‘meister’ Mark Traphagen:

Of Mark’s 5 points, items 1,3 & 5 are what Covey would call ‘private victories’ and items 2 & 4 are related to ‘public victories’. You can possess items 1, 3 & 5 in abundance but unless you using the wonderful tools we have at our fingertips to make your thoughts searchable, findable, knowable, shareable and memorable, you are missing the opportunity to become credible on a bigger scale. You will never be found in the ‘zero moment of truth‘ unless you treat Google as an ally, not an adversary to be tricked or gamed.

So then, if you’re with me so far, let me propose a workflow for thought leadership strategy with only 3 moving parts for you to consider:

A thought leadership workflow

I’ll talk you through it here:

Bonus Feedly video!

Social media shortcuts featuring Google Plus

Here are 5 social media shortcuts featuring Google Plus that could add years to your life and lift to your search engine ranking page! Here are [some of] my favorite shortcuts.

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I’ll talk you through it here!

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